Award Winning Metcalfe's Skinny Popcorn Food Packaging

Springetts Brand Design Spotlights The Metcalfe's Skinny Popcorn Food Packaging

Springetts Brand Design, the maker of the highlighted design Food packaging by Springetts Brand Design spells out, The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn..

Award Winning Metcalfe's Skinny Popcorn Food Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=54829

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