Alain Aebersold grew up in the canton of Berne in Switzerland. After high school he attended the School of Design in Biel and graduated at the Department of graphics. After several years as a graphic designer in studios and advertising agencies in Bern, Zurich and Berlin, he decided to finish his studies with a Masters degree in Communication Design. He graduate, with a thesis about the integration of letters in timebased media. He is currently working and living in Zurich
Alain Aebersold ("AA") interviewed on Sunday, 5 August.
AA : In 2016, I completed my education as a graphic designer at the School of Design Biel-Bern. Afterwards I started to work as a graphic and screen designer in a crossmedia agency in Bern. Since 2011 I live and work in Zurich. Currently I work as a art director and work for national and international clients.
AA : Since I was a kid, I always wanted to draw, paint and working three-dimensional. In high school I was able to visit the main topic visual arts. Afterwards I had the possibility to visit the graphic design class at the School of Design in Biel. I always wanted to work in a creative way and for me graphic design is a great way to work in this field.
AA : First I always start with a visual and thematic research. I try to find my inspirations in a wide field. I do little, quick sketches to note my ideas. Afterwards I start with mood designs. Designs that are not necessarily purposeful, but display possible directions. I try to do a lot of them to have a wide variety of possibilities. Also to find the right style for the design. And then I start designing in a more concrete way and thinking in a bigger context.
AA : In the beginning, it's often a lot of frustration: Not finding the right idea or not reaching the visual style i was hoping for. But then, when I find my way and find a solution, I often get enthusiastic and can't stop thinking on further possibilities. Then, when it's done, I have to get a pause. I really get annoyed of my own design and then I have to lock it away for several months. Then I can watch it again and usually enjoy my performance again.
AA : A designer should never believe he is a genius. He probably does not invent something completely new. But a designer should always be able to sample elements in a new way. You don't have to invent everything from scratch. And a designer should be sensitive, open minded and patient.
AA : I hope that in the future I will be able to do more designs in which I am personally and thematically involved. Projects that challenge me intellectually and creatively.
AA : Never be arrogant. Be always ready to learn something. Never see yourself as completed.
AA : Work should always be challenging. If a project does not look like it, find your personal challenge and grow. Never just do what the minimum is.
AA : I start the day with a coffee at home. Then I work about 20 Minutes to the office. This time aI need for myself, to plan the tasks and to structure the day. In the morning I do rather top-heavy work. After lunch is a great time for research. And in the later afternoon and early evening I do more creative work.
AA : I like to watch design blogs. But I don't think that I have to keep up to every design trend. Some stuff I like and if it makes sense I try to implement it to my own style. Other stuff i don't feel and maybe it's good to know this trend, but I don't have to master it.
AA : Design is a vehicle to transport ideas, values and functions. It should not exist for an end in itself. It should serve a purpose.
AA : When I know, that I really like it. When I get nervous and feel I fulfilled my Idea. Often, I decide impulsively when a design is ready. Then i send my design to the client.
AA : My master thesis in communication design. I wanted to work with three dimensional and animated letters. Before, I didn't really work with 3D programs. But I had this vision and because I had enough time, I could learn the necessary skills.
AA : I admire Mario Hugo. You feel all the passion and the hard working background in his work. There is style but also a lot of skills.
AA : I currently live in Zurich. Although it is the largest city in Switzerland, it is internationally a small city. But i really love that. Nature is nearby, culture is nearby. In I fifteen minutes I am able to reach the woods. And also in I fifteen minutes I reach all the urban and cool parts of the city.
AA : I enjoy working with people I have a personal connection to. If the human basis is right, the result is better too. I believe that I am demanding and strict, but always fair and looking for the best solution.
AA : As a freelancer I worked more often for NGOs and was quite willing to make a special offer. But it always depends on the project.
AA : I participated the first time and won a golden award. Until now, I was surprised where my work is communicated everywhere. I have always received e-mails that have made me aware of new releases. The team strives that the winning designs will reach many people.Alain Aebersold Profile
Discover and learn more about exceptional award-winning design works.
We are very pleased to share with you the following incentives, platforms and websites that could help you discover more great designs from magnificent designers worldwide.
Do you have great designs? Are you a magnificent designer? We would be honoured to feature your original designs and promote your profile.