Simina FILAT is a graduate of the National University of Arts in Bucharest, specializing in Fashion Design , and during her studies she had two personal exhibitions in the Galateca Art Gallery, "Keep an eye on me", "Ruumy“; a collaboration at the event Venice / ElectroCamp of the Venice Architecture Biennale 2016, and multiple national and international collective exhibitions. In 2018 she won the Design Award, Union of Plastic Artists Romania. She founded the SiminaFilatDesign brand 9 years ago, and her collections are dynamic, eclectic and fascinating for the experiment, a world where art is continually redefining. Over time, she has produced several hundred models, some of which have become viral, and remain constantly in the public interest and can be declined in any season.
Simina Filat ("SF") interviewed on Tuesday, 17 November.
SF : I have been active in the design field for 10 years, until then I finished the Faculty of Economic Management, with a Master in Accounting and Auditing, and then I graduated from the Faculty of Arts in Bucharest, Clothing Design section. I mainly worked for my own brand, being an entrepreneur, but we have also been offering a design service for more than 10 years.
SF : My mother being a clothing designer for more than 40 years, I have always had an affinity for textiles and materials in general. After college and master's degree in economics, I realized that the dream job is the job where you do what you like, in my case design, we create a product from sketch to finished product. And the feeling you have when you see your product worn or used is wonderful.
SF : The Simina Filat Design brand has emerged from the beginning as a sustainable brand with nature, having as values no-waste, recycling, reuse. Now more than ever, when I think of a new product, everything starts from sustainability, or even from experiments with new materials produced from waste. Almost all our products talk about functionality, sustainability and something new. maybe something you've never seen in shape or material.
SF : I have the greatest pleasure when I receive the design theme, I start to think and flow lines of ideas towards the theme, then I choose from ideas to draw some sketches on paper. With the sketches I enter the workshop and it turns into a geometric sketch with dimensions, and then into a finished product. The whole process is creative and that's what I like the most. We often face challenges, but there are always design solutions to the problem in the working technique of the product.
SF : I always drew and painted with great ease, I saw my mother's tailoring from an early age, inclined towards economics I became an entrepreneur, and the inclination towards art and design made me become an entrepreneur designer. I think that my whole life, since I was a small child, was shaped in such a way that now I am an entrepreneurial designer.
SF : I really want to develop new materials, from waste of all kinds, and to succeed in educating the consumer towards sustainable products with nature and sustainable consumption.
SF : To listen to his/her instinct and try not to pollute nature any more with his/her products, but to find sustainable solutions. It is not about who makes more beautiful products, but about who finds the sustainable solution with the social in which we live now.
SF : To work as much as possible, and to always find innovation for the environment.
SF : Every day I wake up in the morning, get to the workshop, drink my coffee and make plans for the day. I enter the workshop, in production 2-3 hours a day, I spend 2-3 hours with the clients, and 2-3 hours at the computer, then the day ends with drawing some new ideas and I start all over again the next day;) It's more fun in reality than this little summary.
SF : I always choose my products to be in accordance with the requirements of my direct clients, but I always try to be innovative, not necessarily in trends, although I follow them very strictly for inspiration.
SF : I consider a good design, it is the solution to a problem / requirement. That is, a product must be functional and in accordance with the needs required by the customer, including the style and pattern of the product.
SF : We can always change and improve the model. We can adjust the model according to other needs of another client for example. I don't think a design is nailed or finished, you can always make declines on it, commercial or not.
SF : My undergraduate project, called Ruumy, is the project I'm most proud of. Ruumy is an architectural wall composed as a puzzle of 49 holders, which disassembled / assembled with the help of external accessories you can form a multitude of products, such as: bags, pillows, beds, tents, toys, clothes, desi, even walls architectural in a space where you can not intervene through construction.
SF : Iris van Herpen - because she always came up with fashion innovation. She is the one who is trying in this century to break down the barriers in this field.
SF : I currently live and create in Bucharest, Romania. Here I was born and did school, last years I succeeded and I got 4 international awards and 2 national awards for my design projects. I had many national and international exhibitions about art, culture and design, collective or not. And in my free time, which I honestly don't have, I will always be at an opening in an art gallery somewhere.
SF : Being an entrepreneur and having employees, it is certainly not easy to work with me;), because I am a perfectionist and secondly because I am directly interested in this brand to work and grow. I like to work in a team, and especially to brainstorm new ideas.
SF : Yes, we have always donated through associations for various humanitarian causes, we have done workshops with disadvantaged children, we have donated masks to all those who have visited us now in this difficult period, we always donate materials and accessories to educational institutions that need teaching materials.
SF : It is an honor and a pleasure always when you receive an award, a recognition of your work. Our clients are proud of us, and we are happy to always be on their high expectations.Simina Filat Profile
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