Interview with Anna Moraitou

Anna Moraitou ("AM") interviewed on Tuesday, 27 March.

Could you please tell us about your experience as a designer, artist, architect or creator?

AM : I was born in Athens and graduated from the School of Architecture, NTUA, in 2004. I got my Master of Science Degree “DESIGN - SPACE – CULTURE” and my thesis was entitled "SPACE AND TIME IN CINEMA OF ORSON WELLES», I have been awarded for my work at several architectural and design competitions. One of my most acknowledged works is the RESIDENTIAL AND STORE COMPLEX in Metaxourgeio, working for GEK Company with the architectural team, consisting of J. Papadopoulos, G. Daskalaki and T. Mpiris.

How did you become a designer?

AM : I became an architect, wanting to change the world, instead architecture changed me. Now everything is about form, colour, utility, design, aesthetics. Since then, I've been working with materials, which are commonly used in architecture, to create objects of daily use. I create forms to improve the aesthetics and quality of personal or public spaces.

What are your priorities, technique and style when designing?

AM : Influenced by my architectural studies and the Modern movement, I design under three aspects: form follows function, rational use of (new) materials and elimination of ornament. Ι use the clarity and simplicity of the geometric structure as a synthetic tool. Geometry is fundamental to Greek Philosophy, Art and Architecture, therefore to my work as well. Plato was convinced that geometry was the key to unlocking the secrets of the universe. In greek philosophy, geometric shapes are not only symbols but also visual representations of the invisible mathematical relations that constitute reality. When I am working on a new project, I use both digital tools and conventional tools of hand drawing, physical modeling, and handmaking.

Which emotions do you feel when designing?

AM : I love design in every aspect of living. Being creative and finding inspiration in everything, is something that makes me happy. As a designer, I get to constantly try new ideas and I hardly get bored of my job. I find it the most fulfilling when an idea comes to life.

What particular aspects of your background shaped you as a designer?

AM : As a freelancer architect, I have developed some non-design skills that have helped me through my career:Marketing and Social media offer incredible potential for professionals in this industry, to start building a brand presence. Project management and organisation skills help you handle multiple projects all at different stages with different clients.

What is your growth path? What are your future plans? What is your dream design project?

AM : I am driven to be the best at what I do. I am focusing on building a great brand, not a big one.

What are your advices to designers who are at the beginning of their career?

AM : The importance of a good research, as well as a good strategic planning is often overlooked by young designers. You have to understand and get familiar with the product and the audience you refer to. You need to have a workflow and strategy for approaching each project.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

AM : Working on innovative ideas early on can set you apart from your competition. Don’t be afraid to “think outside the box”. Design differently, unconventionally, or from a new perspective.

Who is your favourite designer?

AM : I admire Zaha Hadid, an Iraqi-born British female architect, who reshaped architecture for the modern age. She never allowed her background or her gender to hold her back. She liberated architectural geometry, giving it a whole new expressive identity and her work in fashion, jewellery and footwear is extraordinary.

Would you tell us a bit about your lifestyle and culture?

AM : Living in Athens, Greece, influenced me the most. Evidence for the Geometric period, a time of dramatic transformation that led to the establishment of primary Greek institutions, has come down to us in the form of epic poetry, architectural monuments and artistic representation in objects, weapons and jewellery. Walking among temples, theatres, stadia you get influenced by the Greek concern of simplicity, proportion, perspective, and harmony.

What positive experiences you had when you attend the A’ Design Award?

AM : Τhere are numerous benefits resulting from participation in design competitions. Certification of design quality, extensive Communication to the Press, Companies, Institutions and other Curators and finally significant increase of sales. Being the Designer of the Day would make me very proud and would ensure even more coverage in global media.

Anna Moraitou Profile