Interview with Masahiko Sato

Masahiko Sato ("MS") interviewed on Saturday, 17 March.

Could you please tell us about your experience as a designer, artist, architect or creator?

MS : I have work in this line of work for more than 30 years and designed many kind of projects including residential, commercial and hospitality in japan.

How did you become a designer?

MS : I did not went to architecture school so i mostly learned everything by myself. working in a firm pass an examination and established my own company.

What are your priorities, technique and style when designing?

MS : Careful listening to what client wants and find a best solution to fit the needs.

Which emotions do you feel when designing?

MS : It is always exciting to design eachtime because each project is unique

What particular aspects of your background shaped you as a designer?

MS : Harsh education from workplace, family support, and strong motivation

What is your growth path? What are your future plans? What is your dream design project?

MS : To be able to design not in japan but many place in the world and spread inspiration.

What are your advices to designers who are at the beginning of their career?

MS : Be bold and creative.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

MS : Keep pushing the boundaries of design by making something pleasing and extraordinary.

What is your day to day look like?

MS : Morning briefing, designing and managing the office, meeting the clients, go to the site, making each time worth living.

How do you keep up with latest design trends? To what extent do design trends matter?

MS : I always check latest design trend via architectural websites fom all over the world.

How do you know if a product or project is well designed? How do you define good design?

MS : Where function and aesthetic meet both ends

How do you decide if your design is ready?

MS : We always have a deadline and make every design to be done on time.

What is your biggest design work?

MS : I dont know what would be the biggest but I house is my favorite

Who is your favourite designer?

MS : Ando Tadao

Would you tell us a bit about your lifestyle and culture?

MS : I believe design can change society, the way how people live and appreciate aesthetic aspect of design is something interesting about design to me.

Would you tell us more about your work culture and business philosophy?

MS : In japan hardworking is part of culture, we do what we must.

What are your philanthropic contributions to society as a designer, artist and architect?

MS : Inspire people with good design

What positive experiences you had when you attend the A’ Design Award?

MS : Meeting alot of people and broaden my vision.

Masahiko Sato Profile