Interview with Asbjoerk Stanly Mogensen

Asbjoerk Stanly Mogensen ("ASM") interviewed on Wednesday, 15 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

ASM : I started as a Graphic designer. I was working 20 years as a Graphic artist before i became an industriel designer

How did you become a designer?

ASM : I have always been very visionary both in marketing and design. I simply just entered the bicycle category with my visions and changed the perception of hood design

What are your priorities, technique and style when designing?

ASM : Definately “less is more” I have s very holistic design approach where i take complexed things and make simple solutions for the end consumer out of it

Which emotions do you feel when designing?

ASM : I feel Happy when i make design. I am in my own little bubble of happyness

What particular aspects of your background shaped you as a designer?

ASM : I am very ambitions - i want to win

What is your growth path? What are your future plans? What is your dream design project?

ASM : I went from bicycle design to light electric vehicle design and now the Dream would be to build and design an electric car

What are your advices to designers who are at the beginning of their career?

ASM : Never give up and be good at working in teams - there is no I in team

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

ASM : Be genuine to your original idea. But be good at working in a team at the same time. It is a difficult balance But if you are intelligent you Can do it

What is your day to day look like?

ASM : I have very long days. I start at 5 am talking to production companies in Asia. Then i plan the day for my junior designers. At 9 am to 4 pm the office works. But often i do not finish my own work before 8 pm

How do you keep up with latest design trends? To what extent do design trends matter?

ASM : I don’t follow the trends - i make them

How do you know if a product or project is well designed? How do you define good design?

ASM : It’s a feeling - It’s very difficult to define exactly.

How do you decide if your design is ready?

ASM : If it looks good and it is easy to use - it’s ready

What is your biggest design work?

ASM : Always the one i haven’t done yet

Who is your favourite designer?

ASM : Philipe Stark

Would you tell us a bit about your lifestyle and culture?

ASM : I am a family man when i don’t work. My family is my drive and inspiration for all i do.

Would you tell us more about your work culture and business philosophy?

ASM : My business philosophy is very simple. If you really want something you need to work hard. Nothing comes easy

What are your philanthropic contributions to society as a designer, artist and architect?

ASM : I work a lot in Boards and Jurys to help Especially young Creative minds to become better

What positive experiences you had when you attend the A’ Design Award?

ASM : The A Award is probably the best organised Design Award - And the gala nights is always the Best

Asbjoerk Stanly Mogensen Profile