Interview with Lu Yi

Lu Yi ("LY") interviewed on Monday, 19 March.

Could you please tell us about your experience as a designer, artist, architect or creator?

LY : I worked as a designer for 7 years and participated in the design of Haier, Huawei, and ZTE.

How did you become a designer?

LY : In my childhood, I loved painting on the wall at home very much. I was very interested in painting at that time. At the age of four, I always took out some dismantling Transformers and disassemble them. Later, I pass an entrance examination for the Luxun Academy of Fine Arts and studied industrial design. When I was in the college, I liked a designer named Hans Wagner very much. He made thousands of chairs in his life. I think it's wonderful. At the same time, it also let me find a road of design in the forward direction. The designer who had a great influence on me was Fukazawa Naohito from Japan. The theory of his design is a great admiration for me. He can make a masterpiece in his own unconscious design theory.

What are your priorities, technique and style when designing?

LY : I am interested in the design of human behavior, especially in some very subtle things and also from the dots of discoveries of life. I will rely on digital tools in my design process, from sketching to modeling, and finally making a physical model. It will make people feel the high quality of the product and the since of interaction.

Which emotions do you feel when designing?

LY : I enjoy most is the process of this design, from the initial discovery to the intermediate stage of research and practice and to the final result. Every aspect is very interesting, but this process is still very hard. Because when we set a direction, it is difficult for this idea to be consistent or perfectly compatible with the eventual presentation. But I really enjoyed the design process.

What particular aspects of your background shaped you as a designer?

LY : I like to listen to classical music, so I can feel the rhythm in the design process of listening to music.

What is your growth path? What are your future plans? What is your dream design project?

LY : I started out as a design outsourcing service to design products for different companies and companies. My future plan or what is currently being done is an original design, because the original design can be more diversified, and can also do what I really like about design content.

What are your advices to designers who are at the beginning of their career?

LY : As for young designers, first of all, I hope that they can see more works. These works are not only works within the scope of your work, but also other fields or unrelated fields. Because this will open up more mind-boggling extensions for you, it will be of great help to the design. The second point is that they hope that they can learn more about materials. There are many new materials that will bring different inspirations to the design.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

LY : At the beginning of the design, when we understand the direction of the project, we can search for different types of materials and mix them. Then go for a quick tour and find some different design feelings for yourself.

What is your day to day look like?

LY : The Internet will browse some of the latest information, including technology, products, furniture, current events and so on.

How do you keep up with latest design trends? To what extent do design trends matter?

LY : I will pay attention to the trends and analysis of each year's fashion, architecture, and products, and will try to design based on the integrated information.

How do you know if a product or project is well designed? How do you define good design?

LY : A good design doesn't have to be complicated. It can be a very simple toothpick, but his design is more user-friendly and more of a user's thinking.

How do you decide if your design is ready?

LY : When I repeatedly use it several times, I will feel whether the design has been completed.

What is your biggest design work?

LY : I once designed an Oriental feel design for my own design brand. From the initial inspiration to the final presentation, I was very happy and excited.

Who is your favourite designer?

LY : My favorite designer right now is Senze Naoto. His design looks very calm, but careful taste will reveal many mysteries.

Would you tell us a bit about your lifestyle and culture?

LY : Shanghai is a great city, a very diverse city, more inclusive and ideal for designers working and living.

Would you tell us more about your work culture and business philosophy?

LY : We are in the form of partners. I mainly do design and education.

What are your philanthropic contributions to society as a designer, artist and architect?

LY : I like the design of behavior. I will explore the relationship between products and people from my own designer identity.

What positive experiences you had when you attend the A’ Design Award?

LY : I really like the A Design Award. First of all, he is an international design award. Secondly, participating in the design competition will allow you to enter the global design stage. At the same time, you will be able to witness what you do every year and what you have experienced.

Lu Yi Profile