Interview with Emanuele Grittini

Emanuele Grittini ("EG") interviewed on Tuesday, 18 December.

Could you please tell us about your experience as a designer, artist, architect or creator?

EG : I finished university in July 2014, so I'm about 4 years in the industry as a professional, I studied at IED Milan and I graduated in Graphic Design.I worked as a freelance for some of the most important studios in Milan including Centoeventi, Twico, Chapeaux and others that I can not mention. I have had great clients, but professional secrecy allows me to say only that some projects you have surely seen them everywhere.

How did you become a designer?

EG : I became a designer simply because it is my greatest passion, discovered during my high school years while I was attending art, I fell in love with Graphic Design, and I decided I wanted to do that job. A love at first sight. The obstacles were not few, from the costs to pay for the studies to those for the necessary technological supports. But with so much force of will and elbow grease I have come to do what I wanted.

What are your priorities, technique and style when designing?

EG : Priority for me is to experiment, have fun and be professional during the design process. This allows me to always get something unique and tailored.

Which emotions do you feel when designing?

EG : I am proud and happy during my work, it is what I love to do, I try to leave problems and negative aspects outside so as to stay focused and carry out my tasks to the fullest.

What particular aspects of your background shaped you as a designer?

EG : The good designer is still a creative designer, that is creative but has rules to respect, is not an artist, for this reason my father, first of all, taught me a lot, in his work he had to design shop windows, which having determined spaces and products to be inserted had starting conditions that could not be avoided. In addition to being talkative and empathetic has always helped me in my work to smooth out the contrasts and make the work process pleasant even if serious and thoughtful.

What is your growth path? What are your future plans? What is your dream design project?

EG : I can not reveal much about all this, a bit 'because I live a lot on the present, and a little' because I'm still young and I have to understand my life well what direction it can take. For now I am content to do a job that gives me positive emotions and satisfies me, and I hope it continues like this.

What are your advices to designers who are at the beginning of their career?

EG : Being one of them, my advice is to study a lot, work and engage without forgetting to be humble and even a bit cheeky from time to time. Never break down and always believe in a better and positive tomorrow.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

EG : I would recommend, especially to architects or other designers who are not graphic designers, to rely on us to design their communication, this because being a designer does not mean knowing everything and every designer has his own specialization. A valid warning always, and especially in Italy.

What is your day to day look like?

EG : Sleep, eat, design. Repeat

How do you keep up with latest design trends? To what extent do design trends matter?

EG : I do not have many problems, like everyone on the net to look for inspiration and experiment with new styles, but I always try to give a personal touch to make the project recognizable and unique.

How do you know if a product or project is well designed? How do you define good design?

EG : I understand that everything went well when users respond positively to the project, but even earlier when the customer does not find it difficult to meet again in the project dedicated to him.

How do you decide if your design is ready?

EG : When I understand that it meets all the criteria imposed by the customer and at the same time meets my unique design needs. I think it is an all too personal and unique process to be explained.

What is your biggest design work?

EG : Each project for me is a great project, from the logo for the salumier under the house to the site for the billionaire multinational. Each process has the same attention and dedication, is cared for and loved as if it were a child so that it can best show the brand or customer communication. Having a favorite project would be like discriminating against one's own children and caring more for one than the other. I'm proud of every project, from Feralhorses to IGPizza, to AI Academy and all the others.

Who is your favourite designer?

EG : I have no reference designers, I think they are a limitation, everyone can be great designerse have the good fortune to receive the right idea at the right time with the customer and the right project.

Would you tell us a bit about your lifestyle and culture?

EG : From the coworking desk of the small town where I live, in the province of Milan, I can only say that listening to music is essential for me during my work, but I also like to relate to others for comparison and see what comes out. I love taking projects calmly, my philosophy of life is very similar to Zen, it is a search for peace and perfect design with dedication and passion for every detail.

Would you tell us more about your work culture and business philosophy?

EG : My company culture is based on respect for the fundamental principles of design combined with ethics and respect for the client, my business philosophy involves the client in the decision-making process so as to shorten the comparison times and allow me to settle any differences without clash but with a simple comparison.For me, good design comes from the right guidance given by the designer to the customer in the scleto of what he himself has designed.

What are your philanthropic contributions to society as a designer, artist and architect?

EG : In truth I would like you to be a philanthropist to me, help a poor freelance designer to get to the end of the month ;-)

What positive experiences you had when you attend the A’ Design Award?

EG : It has allowed me to better understand the international standards of today's design and has shown me projects by other designers who push me to give even more of the best every day.

Emanuele Grittini Profile