Interview with Studio Atelier11

Studio Atelier11 ("SA") interviewed on Tuesday, 29 July.

Could you please tell us about your experience as a designer, artist, architect or creator?

SA : I am Hyunmo Park, principal architect at Studio Atelier11, based in Jeju, South Korea. With over 15 years of experience in architecture and spatial design, I have worked across a range of residential, commercial, and cultural projects. Before founding Studio Atelier11, I gained professional experience at internationally recognized architecture firms and completed my formal education in architecture in Korea and Europe. Our studio is known for blending contextual sensitivity with material honesty, and I’ve had the privilege of working with both public clients and private individuals who value meaningful space-making.

How did you become a designer?

SA : Since childhood, I was drawn to spaces — not just visually, but emotionally. I remember being fascinated by how architecture shapes human behavior and memory. This interest led me to study architecture, and as I delved deeper, I discovered that design was a way of translating abstract ideas into tangible environments that influence lives. There was no single person who pushed me toward design, but rather a constant curiosity and desire to create things that matter.

What are your priorities, technique and style when designing?

SA : I prioritize three core elements: context, materiality, and atmosphere. Every project begins with understanding its physical and cultural context. I then explore how materials can respond to that context with honesty and clarity. Finally, I focus on the atmosphere — the intangible qualities that make a space feel meaningful. Our team uses a mix of hand sketches, physical models, and digital tools like BIM and photorealistic renderings throughout the process.

Which emotions do you feel when designing?

SA : Designing brings a wide range of emotions — anticipation at the start, challenge and sometimes frustration in the development phase, and deep satisfaction when a concept finally clicks. The most exciting moment is often when the design begins to take on a life of its own, especially during model making or site interaction. I find joy in solving problems in unexpected ways, and each completed project gives a strong sense of fulfillment.

What particular aspects of your background shaped you as a designer?

SA : A deep interest in literature and philosophy shaped my approach to design. I also value empathy — being able to put myself in the user’s position has always helped me make more human-centered decisions. Traveling extensively during my studies gave me a broad perspective on different architectural languages. These non-design experiences have been just as formative as the technical ones.

What is your growth path? What are your future plans? What is your dream design project?

SA : We aim to expand Studio Atelier11’s scope internationally, especially in cultural and public architecture. I dream of designing a small urban library or a contemplative retreat in nature — spaces that provide calm and inspiration. Personally, I strive to mature as an architect who listens deeply to people and places, and to leave behind work that is modest yet enduring.

What are your advices to designers who are at the beginning of their career?

SA : Be patient and observant. The best architects are not just skilled, but sensitive — to people, to place, to time. Don't rush to find a "style." Instead, build your foundations through curiosity and resilience. One of the best pieces of advice I received early in my career was: “You’re not designing for yourself — you’re designing for others to live.”

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

SA : Stay true to your convictions but remain open to critique. The most successful designers I know are not necessarily the most famous — they are the most thoughtful. Avoid trends that pass quickly and focus on creating timeless work. Surround yourself with people who challenge you intellectually and ethically.

What is your day to day look like?

SA : My mornings usually begin with reviewing emails and reading architecture news or journals. Then, I move on to team meetings and design reviews. Afternoons are often reserved for studio time — sketching, modeling, or reviewing drawings. I try to walk or visit a site if possible, and I always end my day by reviewing the work quietly.

How do you keep up with latest design trends? To what extent do design trends matter?

SA : I do follow design journals and attend exhibitions or biennales, but I believe design trends should be interpreted with a critical mind. Rather than adopting trends, I reflect on what enduring values lie beneath them. Inspiration for me often comes from literature, cinema, or even daily life rather than just architectural sources.

How do you know if a product or project is well designed? How do you define good design?

SA : Good design is quiet, generous, and necessary. A well-designed project doesn’t scream for attention — it supports the people using it. For me, a project is successful if it continues to reveal itself over time and age with grace. Clarity, purpose, and a certain emotional resonance are my key criteria.

How do you decide if your design is ready?

SA : Design is rarely “finished” — it’s a balance between striving for excellence and accepting when a project has reached maturity. I know a design is ready when further changes would dilute its original intent rather than improve it. Iteration is crucial, but so is learning when to let go and move forward.

What is your biggest design work?

SA : One of my most meaningful projects is the Studio Atelier11 Office, which recently received the Golden A’ Design Award. Designing our own studio was both a challenge and a joy — it reflects our ethos of modesty, clarity, and material integrity. It’s a space that not only supports our daily work but also embodies our values.

Who is your favourite designer?

SA : I deeply admire Peter Zumthor for his poetic use of materials and atmosphere. His buildings speak with silence and depth. I also appreciate the intellectual rigor of Alvaro Siza and the spatial clarity of Tadao Ando. Among contemporary designers, I find the work of Junya Ishigami and Studio Mumbai quite inspiring.

Would you tell us a bit about your lifestyle and culture?

SA : I live and work in Seoul, a city that constantly inspires me with its layers of history and energy. Music, particularly ambient or classical, often accompanies my design process. Korean culture values quietness and subtlety — both of which influence my work deeply. Good design, for me, is an everyday practice that improves the quality of living, one gesture at a time.

Would you tell us more about your work culture and business philosophy?

SA : At Studio Atelier11, collaboration is central. We maintain a horizontal studio culture where every team member contributes to the design conversation. I seek partners and employees who are reflective, responsible, and empathetic. We emphasize deep listening — to clients, to context, and to each other — as a way to build lasting architecture.

What are your philanthropic contributions to society as a designer, artist and architect?

SA : We believe in architecture as a public act. I regularly engage in community workshops and contribute to local architecture education initiatives. Our studio also takes on small pro bono projects, especially for underprivileged communities. I support the idea of socially engaged design that addresses real needs, not just aesthetic ambitions.

What positive experiences you had when you attend the A’ Design Award?

SA : Participating in the A’ Design Award has provided visibility, credibility, and global connections. First, it introduced our work to a broader audience. Second, it gave us valuable PR exposure and media presence. Third, it connected us to an international community of thoughtful designers. Being named Designer of the Day was a humbling and encouraging recognition that reinforced our design values.

Studio Atelier11 Profile