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Read more..Parham Elahi Doust is a multidisciplinary designer and founder of MODAM Section, a Tehran-based design practice working across architecture, product, and cultural design. With a background in architecture and anthropology, his work explores the interaction between material, emotion, and user behavior. His projects range from residential architecture to experimental packaging and furniture, often produced through hybrid craft-industry methods. He has collaborated with social institutions, local workshops, and independent businesses to develop context-sensitive solutions. His design approach centers on cultural literacy, sensory engagement, and sustainable material strategies across diverse formats and audiences.
Parham Elahi Doust ("PED") interviewed on Monday, 15 July.
PED : Its my 8th year that i’m working as a designer, started to be a designer in a architecture company and shortly after i’ve joined the company as a partner to focus on designing villa homes. I studied architecture for my bachelor degree. In completion of my background studies in liberal arts as a hobby i found that design could start from people so i studied anthropology for my master. 4 years ago i started my own design studio MODAM section, an human-center design studio that focuses on nothing in particular but creating a narration behind everything
PED : Making something from nothin or changing things to be more suitable and more accurate to its purpose and user’s requirement was a passion that i always had, i used to customize everything that i had to be more mine. Studiyni architecture made an opportunity for me to work on real world as a designer and it started a way of thinking in me that never stopped until now. It becomes my passion because designing process makes you know how to live and deal with life and other things in and around it
PED : Getting deep in the main need and requirement of the user of the project or product, the reason of choosing it or its lacuna.
PED : I should confess that in each project that i starting to design i’m getting confused and nervous because i don’t know when where and how should i start the project, but starting the process and thinking and knowing the main need will change the whole emotion to an active and joyful feel like a rush of blood. This is the moment that you can say yourself that ok, it’s started, just guide the boat to its destination
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