Interview with Wen Lung Cho

Wen Lung Cho ("WLC") interviewed on Sunday, 15 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

WLC : I graduated from Taichung University of Science and Technology in Taiwan with a degree in Visual Communication Design and have been working in design and illustration for more than 20 years since then.

How did you become a designer?

WLC : I have always liked drawing and design, and I naturally went into design/illustration after graduating from design school

What are your priorities, technique and style when designing?

WLC : First understand the story, communicate, determine the presentation method, and then start composing the picture according to your own life experience or collecting information from the Internet, and manually coloring

Which emotions do you feel when designing?

WLC : When I started the idea, there was a little anxiety in anticipation and excitement, and the final product made me the most satisfied and happy.

What particular aspects of your background shaped you as a designer?

WLC : The improvement of beauty and taste, because good taste creates the way you express

What is your growth path? What are your future plans? What is your dream design project?

WLC : My learning and growth process is not much different from other design peers. I don’t want to be anyone. I just want to be loyal to my own design/illustration. I hope that design/illustration will be remembered instead of an individual, and I will continue to create in the future.

What are your advices to designers who are at the beginning of their career?

WLC : Be humble and be creative

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

WLC : Fully communicate with the industry

What is your day to day look like?

WLC : Get up, drink a cup of coffee, read current affairs online and start drawing. I like to watch movies when I'm bored, getting enough sleep keeps me in a good mood all day

How do you keep up with latest design trends? To what extent do design trends matter?

WLC : For design trends I pay more attention to personal style

How do you know if a product or project is well designed? How do you define good design?

WLC : Good-looking and satisfying needs is a good design, to avoid exaggerated wrong design

How do you decide if your design is ready?

WLC : I often feel that the completed works can be added or modified, and sometimes it is a good way to listen to the opinions of trusted people.

What is your biggest design work?

WLC : The series of illustrations that Taiwan's high-speed rail opened to traffic is one of my biggest and proudest series of works, because it was selected from many illustrators, and I am currently working on ordinary creative projects.

Who is your favourite designer?

WLC : Miyazaki Hayao is my favorite master. Miyazaki Hayao has great inspiration and influence in aesthetics and protection of the earth's environment. Miyazaki Hayao is the guru I most want to talk to, but I'm glad he's still alive and well.

Would you tell us a bit about your lifestyle and culture?

WLC : Tokyo is my favorite and most inspiring city. Music is indispensable in the process of my creation. My own culture affects my creation to a certain extent. I am in Taipei, Taiwan. I am now doing design/illustration work, excellent The design of beautiful and satisfying works affects daily life and drives social progress.

Would you tell us more about your work culture and business philosophy?

WLC : Currently working alone, the most important thing in choosing a partner is someone who is sincere and willing to give

What are your philanthropic contributions to society as a designer, artist and architect?

WLC : I have done several public welfare design/illustration work. Cool for designers/illustrators working on humanitarian projects

What positive experiences you had when you attend the A’ Design Award?

WLC : One of the benefits of participating in the A' Design Awards and competitions is complete freedom of creation, followed by increased visibility, and the best experience if you can win an award. As for design awards, the biggest help for career and design skills is to gain the trust of customers. It's so cool to be the designer of the day

Wen Lung Cho Profile