Interview with Mohsen Koofiani

Mohsen Koofiani ("MK") interviewed on Friday, 28 June.

Could you please tell us about your experience as a designer, artist, architect or creator?

MK : My interest in design starts in childhood. My mother was a costume designer, my sister was a graphic designer also my brother was a writer and poet. As a teenager, I became acquainted with industrial work environments through my good illustration and design. I continued my education in painting. But my interest in packaging design started 20 years ago. In Iran, I work with famous companies such as Daiti ice cream, Parsirang eggs, Saliz chicken, Proshot coffee, etc.

How did you become a designer?

MK : It has always been interesting for me to create and implement what goes on in my mind. I was fascinated by the fact that I could see a different world from the others. The design lightens my soul and gives me a sense of calmness.

What are your priorities, technique and style when designing?

MK : Understanding the creation of a project and giving meaning to it, is very important to me. It is essential that you understand customers and their needs. Generate ideas and select the required technique and present the work. After brainstorming, I usually pre-design and execute it with software and then I will present it.

Which emotions do you feel when designing?

MK : Two parts of a project are really enjoyable. The first is to create an idea and the second is to present the project. I'm totally excited about these two parts.

What particular aspects of your background shaped you as a designer?

MK : Painting, illustration, sculpture, and photography have been very effective in shaping my designer's vision.

What is your growth path? What are your future plans? What is your dream design project?

MK : All I try to do is be an influential designer for the community. I want to present projects that can have a cultural impact on people and society.

What are your advices to designers who are at the beginning of their career?

MK : The only thing I can say is to be yourself and strengthen your mind.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

MK : You do not have to be a copycat to be different and special. Gaining experience with great designers can help you improve yourself.

What is your day to day look like?

MK : A good coffee, an energetic atmosphere, and amazing impressive music. Things I try to have during the day.

How do you keep up with latest design trends? To what extent do design trends matter?

MK : Study and research is the best way to connect with the new world. Being able to update your style with new technology is very effective in your progress.

How do you know if a product or project is well designed? How do you define good design?

MK : A good design should catch the eyes in a second. Whether I like that style or not, a good design will affect my mind for a moment and attracts me all the time.

How do you decide if your design is ready?

MK : I have been constantly thinking about its formation since the design started. I check the design when it is in the shop window or in the hands of a customer and look at it from this point of view. When I get to the word wow, it is when I press the file save key firmly on the computer.

What is your biggest design work?

MK : Everything I start is a big project for me and I see it as big. All projects are respectable to me and I love them all.

Who is your favourite designer?

MK : I like a design that respects itself and the community and offers a standard and acceptable design.

Would you tell us a bit about your lifestyle and culture?

MK : I like countries that have a long and rich culture. I love places where art is growing and its community respects art and the artist. Certainly, all cultures in any project can be inspiring. It does not matter if the idea and the impact are related to the culture of my own country or to another country. Rich art and culture are common languages.

Would you tell us more about your work culture and business philosophy?

MK : The first thing that matters to me in business communication is personal communication. I work with someone who cares about originality. It has always been very easy for me because I enjoy designing. It does not matter to me individually or as a team. It's fun for me when it comes to achieving your goal.

What are your philanthropic contributions to society as a designer, artist and architect?

MK : I myself love and respect the environment. As far as I can, I direct my client in the same direction. But in my plans, I try to have a part of it. For those who work in this field. He has a lot of respect.

What positive experiences you had when you attend the A’ Design Award?

MK : The first advantage of participating in the A'design contest was that the contest was different. The second was its size and prestige, and the third was that I knew I was going to meet valuable designers, and it was an honor to be with them. It is definitely important for you and those around you to get badges and achievements when you compete in a Level 1 race. That this word makes you feel very good about your body and you feel that you have chosen the right path.

Mohsen Koofiani Profile