Synthesis is a forward-thinking boutique architecture and design studio that specializes in production. Our interdisciplinary approach seamlessly integrates architectural and design theory into every project. We thrive on challenges, excelling at bespoke tasks with our experience, talent, and cutting-edge technology, crafting each endeavor with passion and precision to bring clients' visions to life. We prioritize personalized design solutions, offering exclusive treatment to every client regardless of scale. Our client-specific process, driven by deep knowledge and adaptability, enables us to explore new tools and materials for unique outcomes. From conception to realization, we excel across various areas, delivering top-of-the-line elements that prioritize innovation and quality. Our philosophy centers on designing for people, addressing their material and spiritual needs while considering cultural and environmental contexts. With ONE.618, our new luxury audio brand, we leverage expertise and technology to create unparalleled audio experiences, enhancing our dedication to innovation and quality, and enriching the lives of our clients through the power of sound.
Jurica Huljev ("JH") interviewed on Thursday, 31 July.
JH : With over 20 years in the design and architecture industry, my journey began at XV. High School of Mathematics and Informatics in Zagreb, continuing with a master’s degree in architecture from the University of Zagreb. Since then, I’ve collaborated with world-class brands like Rolex and Swatch, taught design software at university, and founded my multidisciplinary studio, Synthesis d.o.o. My work now spans architecture, product and sound design, material innovation, and digital fabrication, merging each discipline into coherent, award-winning projects.
JH : A decisive nudge from my older sister, an architect herself, set me on this path. Studying architecture revealed my fascination for synthesizing various fields—graphics, interiors, materials, electronics, and mechanics. Tinkering with mechanical parts as a kid, and experimenting with computation and materials, made design feel like a natural extension of my interests. Curiosity and the drive to create solutions that merge technology, emotion, and tangible experience have kept me deeply engaged ever since.
JH : I prioritize three things: material honesty, user experience, and mathematical harmony. My process is hands-on—starting with sketches, model-building, and physical mock-ups, then evolving ideas through parametric design, scripting, and prototyping. I pay particular attention to details that users can discover and appreciate, like hidden functions or tactile feedback, all while striving for simplicity and emotional resonance.
JH : There’s genuine excitement in the early ideation stage, especially when a concept emerges that feels both bold and inevitable. The phases of deep problem-solving and refinement sometimes bring frustration, but they’re also where the most satisfaction is found. Seeing an idea realized—especially when someone “gets” the hidden layers or unspoken intentions—brings me real joy and fulfillment.
JH : Besides my formal design training, my experience in programming, hands-on electronics, and material experimentation have all profoundly shaped my approach. Early exposure to computational tools, coupled with a love of mathematics and mechanics, gives my projects depth beyond aesthetics. My family, mentors, and frequent collaborations with scientists and engineers have been vital influences, pushing the boundaries of what I can achieve.
JH : I aim to continually expand my practice into new territories—merging acoustics, architectural elements, and interactive technologies. My dream project is a modular concrete housing system, with sculptural interlocking elements and embedded smart systems. I’d love to be remembered for pioneering human-centered solutions that balance technological innovation with timeless materiality.
JH : Stay relentlessly curious—explore fields outside of traditional design like programming, science, or sociology. Don’t be afraid of failure; every setback is a lesson. Never copy—start with your own thoughts before consulting references. And always maintain empathy for the people who will use or encounter your work.
JH : Keep refining your process and remain humble. Celebrate collaboration with experts—engineers, artisans, scientists—as it’s in these partnerships that real breakthroughs occur. Avoid chasing trends for their own sake; instead, define your own standard of excellence rooted in purposeful simplicity and user experience.
JH : My days start with strong coffee and a review of sketches or prototypes from the day before. I split time between digital modeling, lab-based material tests, and meetings with collaborators. The most rewarding parts of the day are hands-on sessions in the workshop, tuning details, or those rare moments when a solution unexpectedly clicks.
JH : I stay aware of major trends by following publications and attending exhibitions, but I don’t chase them. Instead, I focus on timeless materiality, mathematical logic, and unique interaction. Real innovation comes from within—though I do enjoy seeing how global design language evolves.
JH : A good design feels inevitable—as if every element is there for a reason. It should serve a clear purpose, honor material integrity, and evoke an emotional response before its function is even explained. I know a project is successful when users notice subtle details or feel the dedication embedded within the result.
JH : A design is ready when further changes begin to complicate rather than clarify, and its purpose is distilled to its clearest form. Still, I believe perfection is a moving target; sometimes the best work comes after setting it aside and returning with fresh perspective.
JH : The ONE.618 omnee.m speaker stands out—born from years of research and driven by a quest to unite acoustics, high-performance concrete, and interactive technology. It challenges categories, rewards user curiosity, and proves that timeless materials can yield cutting-edge performance.
JH : Dieter Rams for his clarity and reduction, Tadao Andō for expressing concrete’s poetry, and Zaha Hadid for audacious formal thinking. If I could meet anyone, it would be Leonardo da Vinci—the original interdisciplinary innovator.
JH : I thrive in the rhythm of the Croatian coast, where raw nature and cultural heritage provide endless inspiration. Music is a daily companion and influences many of my acoustic explorations. Design is not just work—it’s integrated into my way of living and seeing the world, shaping small rituals and decisions every day.
JH : I balance solo detail work with collaborations among highly skilled specialists. My philosophy: surround yourself with people who challenge your assumptions and force you to grow. Good partners value precision, honesty, and the relentless chase for improvement.
JH : I support young designers by offering advice, allowing them to work on their own projects in my workshop, giving talks, and openly sharing my knowledge and experience. Fostering creativity, independent problem-solving, and a spirit of generosity in the next generation feels like one of the most meaningful ways to give back to the design community.
JH : Participating brought international recognition, meaningful feedback, and connections with brilliant peers. It has opened new opportunities—both commercial and creative—and validated years of passionate experimentation. The three main benefits: wider exposure, industry credibility, and the motivation to push even further. I’m honored by the chance to be Designer of the Day and share my perspective with the global design community.
Jurica Huljev Profile