About Sharon Webber-Zvik

I create from the most emotional and personal place, when words becomes a limited tool. I hope simply to examine myself, to look at my thoughts on a more plastic and perceptible way. Usually, I plan to create a single work but like tears they come one after the other, until relief. I don’t think about it, or plan my technique - I simply cave in to all thoughts and ideas, deciding by feeling what will serve the idea best. I do not have the best technique and I am not an accurate artist, I acknowledge that. Sometimes it can be a helpful fact, but most of the times it makes me feel like I could be better. I could create it in a better way. Most of the time I simply appreciate the opportunity to express myself.

Interview with Sharon Webber-Zvik

Sharon Webber-Zvik ("SW") interviewed on Monday, 6 August.

Could you please tell us about your experience as a designer, artist, architect or creator?

SW : For the past 15 years I create with the acknowledgment that good design and art can change people’s perspectives and open one’s mind and heart. I had the privilege to work with some great establishments (such as the “Pain and Suffering” international research and Google, to name a few) with leading objectives to make the world a much better place. I aim to make sure that every creation of mine will be created from my most truthful and honest emotions and thoughts- hoping to touch the viewers heart and to open some minds.

How did you become a designer?

SW : I think it actually came to my doorstep People came to ask for my work and point of view. For the past 15 years I educated myself with great hunger and passion to create good and to bring out good. In each and every creation I try to be better and to reach out to more hearts.

What are your priorities, technique and style when designing?

SW : It always starts from a personal feeling or emotions that I can translate to something larger in our humankind behaviour. Then I simplify the idea to abstraction. The abstract becomes the statement. The next step will be to make some technique decisions and to pursue for the right materials.

Which emotions do you feel when designing?

SW : Everything from frustration to the strive to output the idea, through bursts of energy and happiness.

What particular aspects of your background shaped you as a designer?

SW : My mother is an artist, I grew up with the education of colours and expression, my very first memory as a child is about colour and the smell of ink.

What is your growth path? What are your future plans? What is your dream design project?

SW : I believe that creating in larger mediums and reaching out to more viewers through art galleries and museums is my next step.

What are your advices to designers who are at the beginning of their career?

SW : Make sure to create good design and to aspire that your next creation will be better. Strive for a change and to make a difference.

How do you keep up with latest design trends? To what extent do design trends matter?

SW : I try to keep up with the trends but still to be loyal to my truth.

How do you know if a product or project is well designed? How do you define good design?

SW : Good design is something to think about, something to remember. It stays in your thoughts for a while. Hopefully it might change the way you believe things must look or feel (un-expected texture for example )

How do you decide if your design is ready?

SW : I know it’s done when I feel there is nothing to add, sometimes I force changes and its damaging the outcome

Would you tell us a bit about your lifestyle and culture?

SW : Music is my inspiration, lyrics and words contributes to the muse and ideas. I think that being an Israeli artist is making me very forward with my ideas and sub-texts. I am proud to take inspirations from all religions and to believe mainly in humankind and humanism. I self study different philosophical approaches to enrich my ideas and work.Design and art is about human and life. I make sure to remember that.

Sharon Webber-Zvik Profile

Selfish Collages Postcards Series

Selfish Collages Postcards Series design by Sharon Webber-Zvik

Pain and Suffering Research Branding

Pain and Suffering Research Branding design by Sharon Webber-Zvik

One Day Animated and Static Logo

One Day Animated and Static Logo design by Sharon Webber-Zvik

Jellyfish Investment Firm Corporate Identity

Jellyfish Investment Firm Corporate Identity design by Sharon Webber-Zvik


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