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Read more..Ray Evolution Design was formally established in July 2004, to focus on traceability between man and nature, urban diversity of the overall solution. Creative team dabbled in architecture, interior space, and the field of art installations, service areas throughout the culture, hotel, commercial, office, real estate and brand planning. Team in the respect for the environment, technology, economy and other objective conditions to a wide range of creative thinking, uphold professionalism designed to create value, and won several international awards in the industry.
Yongcai Huang ("YH") interviewed on Monday, 19 March.
YH : In the past decade (2003 - 2013) and design-related work, but also happens to be the decade of the industry outside the wait and see, inspired me to design thinking and precipitation. I want to find the diversity of life, while looking for diversity of arguments and evidence.
YH : First of all, I do not think I am a designer; secondly, for the teacher table that reputation seems to carry too much. I tried and wanted to be myself a design practitioner. I think the fun of the design is to find a variety of possibilities of life, different voices to bring their own thinking. The challenge of design is to find evidence and evidence of independent thinking.
YH : When I do a project, the first thing I think about is not from the designer's point of view, from the customer, the owner, business strategy to think about where the project's special point. Then combined with the market demand, make a certain judgment. Think again about how design works. At the same time will go back to the project experience, observe the guest experience of the project.
YH : Humanities, philosophy, economy these are the things I am more interested in.These can help me to observe the phenomenon of society, phenomenon is the entrance of social problems, design is my thinking about these issues after the various understanding and exploration.
YH : Since I was a child, I like painting, and then influenced by my brother when I was in college, let me contact with the design industry, further into the design industry.
YH : probably started in 2001 into the interior design industry, in 2003 set up a RED design, mainly to do digital multimedia and design-related gunmen. 2013 and friends jointly set up the Republic of urban design, began to design their own projects, made some influential works, such as just mahogany furniture experience museum, Song it.For the future, you should explore how to find fun and interesting points in your design, and then bring them to you and get inspiration from them.
YH : Knowledge needs precipitation, need to have a certain knowledge precipitation, to reach the height.
YH : This era is not lack of voice, in precipitation at the same time, have the courage to express their ideas. Let more people pay attention to you.
YH : I think the fun of design is to discover the many possibilities of life, the different sounds bring to the thinking. So you will experience life in different places and think about the possibilities of life.
YH : We have been looking for a way to break the inertia of the state, relatively safe and conservative ideas, our attitude will be more radical, which also makes us a lot of fun. I think the design should be evolutionary, and evolution requires some forward-looking ideas into the past, making it a new choice. Bold imagination is that I am confused attitude, but the confusion is short, will be in constant practice to be resolved.
YH : In fact, each project is a product, designed to do well, executed in response to the market. If the product can form a good hot topic, so as to bring good benefits to the owner, this proves to be a good product.
YH : In fact, each project is a product, designed to do well, executed in response to the market. If the product can form a good hot topic, so as to bring good benefits to the owner, this proves to be a good product.
YH : As a designer to think about this design, is my favorite. Because it can solve rational function problems in an emotional way. The most special project is song' s club, which has been in Guangzhou for 4 years.
YH : Frank Gehry
YH : I like Guangzhou because it is an inclusive city that can accommodate many different ideas. Humanities, philosophy, economics, these are all things I'm more interested in.
YH : I think the interior design will be more diverse, return to humanistic care, more artistic and emotional expression. Under the information age people are flooded by the torrent of information, but people become more and more lonely. The interior design responds to these social problems, so I hope my colleagues will be able to think on their own.
YH : I think that design should be evolutionary, and evolution needs to inject some forward-looking ideas into past perceptions. I will bring them more open ideas and explore the possibilities that design brings to life.
YH : First, for the designer's work affirmation, and then to establish a good reputation for personal brand image; Can provide a good platform.
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