Interview with Mahdi Fakhimi

Mahdi Fakhimi ("MF") interviewed on Thursday, 14 December.

Could you please tell us about your experience as a designer, artist, architect or creator?

MF : Embarking on my journey in the world of design and architecture over two decades ago, I have dedicated myself to exploring and pushing the boundaries of interior design and architecture. My academic foundation was laid in Iran, where I earned a Master's in Architecture in 2009. This educational experience was not only a stepping stone but also a deep dive into the complexities and nuances of design. For 12 years, I enriched my practical skills and theoretical knowledge as an instructor at various Iranian universities. This period was crucial in shaping my approach to design – an approach that is both analytical and deeply rooted in human-centered principles. My commitment to education extended beyond the classroom, as I authored three books in the field, presented research at numerous conferences, and contributed extensively to academic literature through published articles. In practice, my experience is just as extensive. I have established and managed two offices, where I led and completed hundreds of design projects. These projects were not just about creating spaces but about weaving stories and experiences into every corner and curve. My work, recognized for its innovation and impact, has received international awards and has been exhibited globally. Now, as a PhD Researcher at the University of Minnesota, USA, I am focusing on 'Optimizing Human-Centered Design: A Framework Based on AI-Driven Extended Reality.' This project not only marks my foray into integrating cutting-edge technology with design but also represents my commitment to constantly evolve and contribute to the field. My current research, 'Integration of AI and XR in Optimizing Human-Centered Architectural Spaces' is a testament to my dedication to blending technology with the art of design to enhance human experience and wellbeing. Throughout my career, I've had the privilege of working with diverse clients and companies, each presenting unique challenges and opportunities. These collaborations have been instrumental in shaping my perspective as a designer, allowing me to create spaces that are not only aesthetically pleasing but also functionally efficient and emotionally resonant.

How did you become a designer?

MF : My path to becoming a designer was fueled by a blend of innate passion and a deep-seated desire to influence the world positively through design. Growing up, I was always captivated by the way spaces could evoke emotions and tell stories. This fascination laid the groundwork for my eventual pursuit of a career in design and architecture. The initial spark for my interest in art, architecture, and design was kindled during my early years in Iran. I was profoundly inspired by the rich cultural heritage and architectural legacy of my homeland. The intricate designs and thoughtful architecture of traditional Persian buildings made me realize the power of spaces in shaping human experiences. This realization propelled me to pursue a formal education in architecture. I earned my Master's in Architecture in 2009, which was a crucial step in honing my skills and understanding of design principles. My education was not merely academic; it was a journey that allowed me to explore various design philosophies and methodologies. However, it was not just my education that shaped me into the designer I am today. My professional journey started with teaching at various Iranian universities for 12 years. This experience was immensely rewarding, as it allowed me to share my passion and knowledge with aspiring designers while continuously learning and evolving in my practice. The drive to be a designer was also an internal one, stemming from my belief in the transformative power of good design. I have always been driven by the idea that well-designed spaces can enhance well-being and contribute to a healthier and more sustainable living environment. This belief has been the guiding principle of my career. Throughout my journey, there have been many influences, but one of the most significant has been the evolving landscape of technology in design. The integration of AI and extended reality in architecture, which is the focus of my current research at the University of Minnesota, represents the culmination of my journey so far. It combines my foundational beliefs in human-centered design with the possibilities offered by modern technology to create spaces that are not only aesthetically pleasing but also deeply empathetic to human needs and experiences.

What are your priorities, technique and style when designing?

MF : In my design process, the top three aspects I prioritize are human-centered design, sustainability, and technological integration. My approach is deeply rooted in creating spaces that prioritize human behavior and well-being. This involves an empathetic understanding of the users' needs and the psychological impact of spaces on their daily lives. Sustainability is another cornerstone of my work. I strive to design spaces that are not only aesthetically pleasing but also environmentally responsible. This involves careful material selection, energy efficiency considerations, and a focus on creating long-lasting and adaptable designs. Technology plays a pivotal role in my design approach, especially the integration of AI and extended reality. These tools enable me to create more immersive and accurate designs, enhancing both the creative process and the final outcome. While I value traditional methods, such as hand drawings and physical models, my work increasingly relies on computer-aided design and digital renderings. These methods provide a more dynamic and flexible platform for exploration and iteration. When approaching a new project, my process begins with thorough research and understanding of the context and user needs. This is followed by ideation and conceptual development, where I blend creative intuition with practical considerations. The design process is iterative, involving continuous refinement and adaptation to ensure the final product resonates with its intended purpose and audience.

Which emotions do you feel when designing?

MF : Designing evokes a blend of creativity, anticipation, and fulfillment for me. The most thrilling phase is the initial concept development, where ideas take shape. This stage, rich with possibilities, ignites my imagination. The journey of design, with its challenges and discoveries, is deeply satisfying. Seeing the final product or project come to life brings a profound sense of accomplishment. Designing is not just a task; it's a journey that fulfills me by transforming ideas into tangible realities, offering a unique pleasure that comes from creating spaces that positively impact people's lives.

What particular aspects of your background shaped you as a designer?

MF : My background in teaching and my analytical mindset have greatly shaped me as a designer. The ability to educate and communicate complex concepts clearly has been invaluable, allowing me to effectively share visions with clients and teams. My analytical skills aid in problem-solving and ensuring functionality in designs. Empathy, crucial for understanding user needs, and perseverance, vital for navigating challenges, have also been key. These skills enable me to create designs that are not only aesthetically pleasing but also deeply connected to user experiences. The biggest influence on my design work has been the integration of technology, particularly AI and extended reality, which has transformed my approach to creating human-centered spaces. My design journey, from studying architecture to teaching and now pursuing a PhD, has been a blend of continuous learning and adapting to new challenges and opportunities.

What is your growth path? What are your future plans? What is your dream design project?

MF : My growth path is focused on integrating cutting-edge technologies like AI and extended reality into human-centered design. In the future, I aspire to be recognized as a pioneer in blending technology with traditional design principles to enhance user experiences. I aim to leave a legacy as a designer who innovatively merged technology and human-centric design to create sustainable, functional, and emotionally resonant spaces. My dream design project involves creating a fully integrated, AI-driven living space that adapts to the inhabitants' needs in real-time, optimizing comfort, functionality, and well-being. I plan to continue my research and practical application in this field, pushing the boundaries of how technology can transform our living and working environments. There are ideas and projects I've yet to explore due to current technological limitations or resource constraints. I envision designing spaces that not only respond to their occupants but also actively contribute to their health and happiness. My future plans are to delve deeper into these uncharted territories, creating designs that were once thought impossible.

What are your advices to designers who are at the beginning of their career?

MF : To designers starting their careers, my key advice is to embrace continuous learning and be adaptable. The design field is ever-evolving, and staying updated with new trends and technologies is crucial. Be open to feedback and criticism; they are valuable for growth. I caution young designers against becoming too comfortable in a particular style or method. Innovation often happens outside comfort zones. It's also important to balance creativity with practicality; great designs are both imaginative and functional. Networking is vital. Build relationships within the industry as they can open doors to new opportunities and collaborations. One piece of advice that has stayed with me is from a mentor who said, 'Design with empathy.' Understanding the end-user's needs and experiences is key to impactful design. To grow your knowledge, engage in diverse projects, and don't shy away from challenges. Reading, attending workshops, and participating in design communities can also expand your expertise. Remember, every project, whether a success or not, is a learning opportunity.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

MF : To fellow designers, artists, and architects, I suggest prioritizing user-centric design. Always start by understanding the needs and experiences of those who will interact with your space or product. This empathy-driven approach ensures designs are not only beautiful but also functional and meaningful. Embrace interdisciplinary collaboration. The most innovative solutions often come from combining different perspectives and expertise. Be open to ideas from outside the traditional design field. Stay informed about emerging technologies and materials. They can offer new possibilities and solutions, especially in sustainability and efficiency. However, balance this with a deep appreciation for timeless design principles. Common mistakes to avoid include overcomplicating designs and losing sight of the project's core purpose. Simplicity and clarity often lead to the most powerful and enduring designs. As a pro-tip, always document your design process. This not only helps in refining your approach but also in communicating your vision to clients and collaborators. Finally, never stop experimenting and pushing your creative boundaries. The best designs often come from a place of curiosity and daring exploration.

What is your day to day look like?

MF : My daily routine is a blend of structure and creativity. Mornings typically start with reviewing the latest in design and technology, keeping me informed and inspired. This research is a crucial part of my day, as it fuels my work with fresh ideas and perspectives. Throughout the day, I balance various tasks related to my research and design projects. This includes conceptualizing new designs, refining ongoing projects, and collaborating with colleagues and clients. Regular breaks to reflect and refocus are essential; they keep my creativity flowing and prevent burnout. One of the most enjoyable aspects of a busy day is problem-solving. Tackling a design challenge and finding innovative solutions is immensely satisfying. Additionally, witnessing a concept evolve into a tangible design brings a sense of accomplishment and joy. Little things like a well-crafted sketch, a positive client feedback, or a breakthrough in a complex design problem add excitement to my workday. These moments remind me of the impact and fulfillment that come with being a designer.

How do you keep up with latest design trends? To what extent do design trends matter?

MF : I believe in striking a balance between keeping abreast of the latest design trends and maintaining my personal design ethos. Staying informed about current trends is important as it helps me understand the evolving preferences and needs of users. However, I prioritize integrating these trends with my core principles of human-centered design and sustainability. To keep up with the latest trends, I regularly read industry journals, attend design conferences, and participate in professional networks. Social media and design blogs are also valuable resources for insights into emerging trends and innovative ideas. While it's essential to be aware of what's current, my designs are not driven solely by trends. Instead, they reflect a deeper commitment to creating spaces and products that are timeless, functional, and empathetic to human needs. My inspiration often comes from a blend of traditional design principles, technological advancements, and the unique requirements of each project. In essence, while I appreciate and incorporate contemporary trends, I ensure that my designs maintain a distinct identity, rooted in my personal design philosophy.

How do you know if a product or project is well designed? How do you define good design?

MF : A well-designed product or project, in my view, excels in functionality, aesthetics, and user experience. Good design seamlessly blends these elements to create solutions that are not only visually appealing but also deeply resonant with the user's needs and expectations. The 'aha' moment for me in any design is when it demonstrates an intuitive understanding of the user. This could be through smart space utilization, thoughtful material choice, or an innovative feature that enhances the user’s interaction with the design. To evaluate a design, I consider its sustainability, adaptability, and the emotional impact it has on its users. Sustainability ensures the design is environmentally conscious, while adaptability speaks to its longevity and ability to evolve with changing needs. Common mistakes to avoid include overdesigning, neglecting the context or user experience, and sacrificing functionality for aesthetics. A good design should not only look good but also feel right and function efficiently. Ultimately, for me, good design is about creating harmonious, sustainable, and empathetic spaces that enrich and facilitate positive experiences.

How do you decide if your design is ready?

MF : Deciding when a design is ready involves a careful balance between perfectionism and practicality. I consider a design complete when it successfully meets its intended purpose, aligns with the user's needs, and adheres to the principles of aesthetics and functionality. A key moment for me is when further iterations no longer significantly enhance the user experience or functionality. It's important to recognize that while there's always room for improvement, endless revisions can lead to diminishing returns. I believe in the philosophy that a design can be complete for its current purpose, but with an openness to future adaptations as needs and technologies evolve. Therefore, I do keep a mental note of past projects for potential enhancements. A design becomes a success when it is well-received by its users, fulfills its intended function, and positively impacts the environment or society it's designed for. Feedback from users and stakeholders is crucial in this determination. The decision to move on to other projects is made when I feel confident that the design has achieved its goals and can stand on its own in the intended context

What is your biggest design work?

MF : My most significant design work, which I consider my biggest achievement, is the ALEF Clinic in Tehran, Iran. This project entailed a comprehensive approach to interior design and construction, where I had the opportunity to apply my principles of human-centered design and technological integration​​. Another project that stands out is the JAHANARAEI Physicians Building in Kashan, Iran. This project was unique because it combined both architecture and interior design, allowing me to create a cohesive and functional space that catered specifically to the needs of healthcare professionals​​. The KASHAN International Hotel project was particularly challenging and rewarding. It involved extensive architectural and interior design work, where the focus was on creating a space that was not only luxurious and welcoming but also reflective of the cultural and historical context of Kashan​​. TITANIUM Tower on Kish Island, Iran, is another key project in my portfolio. This project allowed me to explore the balance between modern architectural design and the unique environmental conditions of Kish Island. The challenge was to create a landmark building that was both aesthetically striking and functionally efficient​​. The LABELL Office in Tehran, Iran, was a project that required a detailed focus on interior design and construction. It presented an opportunity to create a workplace that was both innovative in design and conducive to productivity and creativity​​. These projects collectively represent my journey in design, showcasing my commitment to blending functionality with aesthetic appeal, and my continuous endeavor to push the boundaries of traditional design through the integration of new technologies and materials.

Who is your favourite designer?

MF : As an individual deeply immersed in the world of design and architecture, I have great admiration for a number of iconic figures in the field. Among them, Zaha Hadid stands out for her revolutionary approach and contribution to contemporary architecture. Her fluid, dynamic designs have not only pushed the boundaries of architectural form but also challenged conventional notions of space and functionality. If given the chance to speak with a designer from the past, I would choose Le Corbusier. His understanding of modern urban planning and his vision for living spaces have profoundly influenced our approach to architecture and design. His principles of functionality, simplicity, and aesthetics remain relevant and inspiring. In terms of impact on our understanding of good design, Frank Lloyd Wright is a seminal figure. His philosophy of organic architecture and his integration of human needs and environmental considerations have shaped much of modern design thinking. I also admire the work of other architects and designers like Louis Kahn, whose mastery of light and space creates deeply emotional and spiritual experiences, and Norman Foster, whose commitment to sustainable and innovative design aligns closely with my own values and aspirations. These designers and architects, through their unique visions and relentless pursuit of innovation, have not only created remarkable works but have also significantly contributed to our understanding and appreciation of design. Their legacies continue to inspire and challenge contemporary designers, including myself.

Would you tell us a bit about your lifestyle and culture?

MF : My lifestyle and culture, deeply rooted in my Iranian heritage, significantly influence my approach to design. The rich history and artistic legacy of Iran inspire my work, infusing it with a sense of depth and context. An inspiring city for me is Tehran, the capital of Iran. Its vibrant mix of traditional and modern architecture, along with its dynamic cultural scene, provides a constant source of inspiration. Music, particularly traditional Iranian and electronic music, plays a crucial role in my creative process, often serving as a backdrop that stimulates and enhances my design thinking. Currently based in the USA as a PhD student at the University of Minnesota, I am immersed in exploring how AI and extended reality can be integrated into human-centered architectural spaces. This research reflects my belief that good design is essential for societal advancement. It has the power to improve quality of life, foster sustainability, and enhance the overall well-being of communities. In my own life, design has prompted me to adopt a more mindful and sustainable approach to living. From the organization of my personal space to the way I interact with technology, design has driven me to make small, incremental changes that collectively contribute to a more efficient and balanced lifestyle. These changes are a testament to how thoughtful design can positively impact our daily lives and, by extension, society at large.

Would you tell us more about your work culture and business philosophy?

MF : My work culture and business philosophy are centered around collaboration, innovation, and a deep commitment to human-centered design. I believe in creating an environment that fosters creativity, encourages exploration, and values each team member's contributions. Working with me involves a blend of structured planning and creative freedom. I value open communication and encourage my team to bring new ideas and perspectives to the table. While I often work independently, collaboration is key, especially in projects that require a multidisciplinary approach. In selecting business partners and team members, I look for individuals who are not only skilled in their respective fields but also share a passion for innovative and sustainable design. Attributes like adaptability, eagerness to learn, and a collaborative spirit are essential. A good designer, artist, or architect should possess a blend of creativity, technical proficiency, and empathy. These traits enable them to create designs that are not just aesthetically pleasing but also functional and responsive to user needs. The core challenges in my profession include staying abreast of rapid technological advancements, balancing aesthetic and functional aspects of design, and ensuring sustainability in all projects. As a designer and researcher, my responsibilities span from conceptualizing and executing design projects to conducting in-depth research and staying updated with the latest trends and tools in design and architecture. Lastly, when discussing my work and corporate culture, it's essential to highlight the importance of empathy and user-centricity. Understanding and addressing the needs and experiences of users is at the heart of everything I do, ensuring that my designs not only look good but also significantly enhance the quality of life for the people interacting with them.

What are your philanthropic contributions to society as a designer, artist and architect?

MF : As a designer, my philanthropic contributions to society are grounded in the belief that good design should be accessible to all and can play a pivotal role in enhancing community well-being. I actively seek ways to give back to the community that has nurtured my growth, both as a professional and as an individual. I strongly support and participate in pro bono design work, especially for projects that aim to improve public spaces, community centers, and facilities for underprivileged groups. This not only helps in providing practical, aesthetic, and sustainable spaces to those who might not otherwise afford them but also enriches my own experience and understanding of diverse design needs. Involvement in humanitarian projects is something I view as a crucial responsibility for designers, artists, and architects. These projects often bring to light unique challenges and opportunities to make a tangible difference in people’s lives. They also offer a platform to experiment with innovative, cost-effective, and sustainable design solutions that can be applied more broadly. Good design, in my opinion, is not just about aesthetics; it's about creating environments that positively impact people's lives, whether through improved functionality, accessibility, or emotional well-being. The beauty of good design lies in its ability to solve real-world problems while enhancing the aesthetic quality of our surroundings. To support young designers, I actively participate in design events and conferences, sharing knowledge, experiences, and insights. These platforms are essential for nurturing the next generation of designers by providing them with exposure, networking opportunities, and the chance to learn from established professionals. Providing opportunities for emerging designers, artists, and architects is another way I contribute to the field. Through mentorship, internships, and collaborative projects, I aim to offer practical experiences that help young professionals develop their skills and find their unique voices in the design world. This not only aids their professional growth but also enriches the design community with fresh perspectives and ideas.

What positive experiences you had when you attend the A’ Design Award?

MF : Attending the A' Design Award was a highly positive and enriching experience. It provided a unique platform to showcase my work to a global audience and to connect with other talented designers and professionals from various fields. The recognition and feedback I received were not only affirming but also immensely motivating. Participating in design awards and competitions offers several benefits: Exposure and Recognition: Awards like the A' Design Award bring your work to the forefront, offering international exposure. This recognition can be pivotal in enhancing your professional reputation and opening doors to new opportunities. Networking: Such events are excellent for networking. They allow you to meet peers, industry leaders, and potential collaborators, expanding your professional circle and creating opportunities for future projects and collaborations. Feedback and Growth: Competitions provide an opportunity to receive constructive feedback from a panel of experienced judges. This critique can be invaluable for professional growth, helping to refine skills and approach to design. Participating in design awards and competitions can significantly contribute to career advancement. They often lead to media coverage, which can increase your visibility in the industry. Winning or even being shortlisted can be a mark of excellence, setting you apart in a competitive field. Design competitions are important as they push designers to excel and innovate. They provide a platform for showcasing new ideas and designs that might otherwise go unnoticed. Competitions also encourage designers to think critically and creatively, as they often involve addressing specific challenges or themes. As Mohammad Mahdi Fakhimi, Being named the Designer of the Day is a great honor and a testament to the hard work and dedication I have put into my craft. It's a humbling experience that not only brings joy and satisfaction but also reinforces my commitment to pursuing excellence in design. This recognition is a reminder of the impact that design can have and the importance of continuing to strive for innovation and excellence in the field.

Mahdi Fakhimi Profile