Antonia Skaraki is a magnificent designer working hard to make the World a better place with their original and innovative award-winning designs and creations.
Antonia Skaraki ("AS") interviewed on Tuesday, 20 March.
AS : I studied Visual Communication and Advertisement – graphic design in Vakalo. I worked as head of the art department in several magazines and as a creative director in Able Communications. I was a co-founder of Design Lab where I served as V.P., I organized the Athens Design Games with Dimitris Fakinos at a biennale of Greek artists. I founded Karamella advertising in 1993 and in 2000, when the company became S.A. I served as a V.P. In 2005. I regularly participate as a keynote speaker at meetings and conferences on issues concerning Branding and modern concepts of tourism. Recently I held a personal exhibition in my hometown Chania, Crete called: 14 Stories 14 Routes Local & Global identity (branding). I also practice mentoring as a member of HUB 2 B in Crete, of the Dubai Center for Risk Innovation, member of the British University of Dubai, and member of Women’s Business Angels.
AS : Natural born designer. It was a call of nature.Design is a matter, or state of being. Being happy, being self-content, being sad, being creative, being communicative, in harmony and being expressive. Design is a form of expression.
AS : The right listening. The need becomes inspiration. The inspiration becomes an idea. The idea becomes strategy. The strategy becomes an application. The application opens the way through the market.
AS : One emotion. JOY and mood for play.
AS : It’s a natural evolution of myself. I could not imagine myself doing anything else.
AS : To design until the age of 100 and to promote Greece.
AS : Just one thing, Passion.
AS : To observe, to focus, to analyze, to penetrate, to synthesize and finally to implement the synthesis that leads to the application.
AS : Being with my team and “play”!
AS : I observe them, analyze and deconstruct them in order to rebuild them at the extent of my preference.
AS : I need to feel it. If I feel it, the acceptance is coming. The acceptance serves the purpose of creativity.
AS : A design is never ready, because nothing ends, ever.
AS : There are many inspired projects businesses over the last 30 years, that give me pleasure when I see them and I hope that the best is yet to come.
AS : Le Corbusier, Gaudi, Philipe Starck, Vivienne Westwood, Neville Brody.
AS : The Cretan temperament, the mood for play and my son’s smile define my culture and life.
AS : I work a lot with groups and my team. The question is for how long can the teams bear with me.
AS : I participated in the European Community Equal program with the project Andromeda – Actions against racial segregation in workplace environment. I practice mentoring as a member of the Dubai Center for Risk Innovation, member of the British University of Dubai, and member of Women’s Business Angels.
AS : It is another route which gave me the opportunity to show my business in a broad highly trained audience such as the A Design’s. Thank you for that.Antonia Skaraki Profile
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