Interview with NedaGhadir

NedaGhadir ("NedaGhadir") interviewed on Saturday, 17 March.

Could you please tell us about your experience as a designer, artist, architect or creator?

NedaGhadir : I have been an independent jewelry designer since 2010, specializing in luxury and fine jewelry from fashion to high end one of a kind jewelry. I have experience in working as a Jewelry designer, and consulting designer for brands and private line owners in Iran and overseas.

How did you become a designer?

NedaGhadir : My love for art and artistic occupation has always been with me. I have started painting from the early ages and I have had thirteen group exhibitions in my resume when I got 17. Later, I studied Industrial design and thereafter I started jewelry design, then my passion grow enough for jewelry that I chose it as my professional career and this decision has made moments of my life filled with joy, creativity and art till now.

What are your priorities, technique and style when designing?

NedaGhadir : Whether I am commissioned for a design with predefined specifications or inspired by a concept, I do lots of sketching by hand or using 2d and 3d software either for ideation or developing the concept. Once a design is developed enough and all aesthetical and technical aspects of it are solved at the first phase, I prepare my model for fabrication. Sometimes it is needed to make a prototype to test the model before fabrication, and most of times virtual prototypes are enough. On the final piece any necessary finishes are applied and then I am done.

What particular aspects of your background shaped you as a designer?

NedaGhadir : I suppose the practice of painting from childhood was so influential in preparing me to become a jewelry designer. Beside studying art and design, this practical experience has helped me to develop a keen eye for details, choice of color and appealing aesthetic.

What are your advices to designers who are at the beginning of their career?

NedaGhadir : Knowing the Art and Design principles and element, being very precise about the details, having in-depth knowledge of area of design they are active in, and finally being very diligent and perceptive.

How do you keep up with latest design trends? To what extent do design trends matter?

NedaGhadir : Trend matters highly in jewelry industry. Therefore I try to consider it while designing a new piece or a collection but in a controlled way. In studying newest trends I usually refer to influential jewelry industry magazines and their analysis, international fashion and jewelry shows and works of great designers and brands.

How do you know if a product or project is well designed? How do you define good design?

NedaGhadir : I think in jewelry design, aesthetic is of high importance either in the first impression a design causes or deeper lasting emotions it provokes. I mainly describe a product “well-designed” when besides satisfying the design requirements and principles, it makes the users feel connected.