Interview with Yubiao Xu

Yubiao Xu ("YX") interviewed on Tuesday, 20 March.

Could you please tell us about your experience as a designer, artist, architect or creator?

YX : I have been engaged in interior design for about 15 years and have always insisted on the development in this industry. Customers include some real estate investors.

How did you become a designer?

YX : From a very young age, I showed my passion for art. I love painting very much. I studied design in university and I learned design professionally through professional study. When inspired by an inspiration, I use design. The language expressed him, which made me very excited. This also made me more inspirational to become a designer. I have been focusing on the interior design field. I have paid great attention to the combination of people and space in my design.

What are your priorities, technique and style when designing?

YX : Every item is like a question when handed to the designer，It is a blank in itself,The first thing to understand is your customers and their needs. Pay attention to the user experience in the design. I like computer-aided design and rendering.

Which emotions do you feel when designing?

YX : First , the designer’s inspiration idea is very important , Whether it's movies 、music 、art, Even the details of life that do not directly relate to the design , Can be accumulated as a new idea for design . Understand different groups of users, open up their own thinking innovations, learn the world from different levels, and experience the world.

What particular aspects of your background shaped you as a designer?

YX : The project ultimately needs to be implemented into the user experience ，Under this thinking can make the most suitable and most reasonable works , Enhance user focus , Not only contributes to the rationality of the work , More conducive to project success , Thereby reducing various cost wastage

What is your growth path? What are your future plans? What is your dream design project?

YX : The independently designed sculptures of the University are permanently collected by the Royal Museum of Nanyue. This made me more determined to prove the new design and right and wrong, and finally reinterpreted in design language

What are your advices to designers who are at the beginning of their career?

YX : The designer’s inspiration idea is very important , Whether it's movies 、music 、art, Even the details of life that do not directly relate to the design , Can be accumulated as a new idea for design . Understand different groups of users, open up their own thinking innovations, learn the world from different levels, and experience the world.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

YX : The world will always belong to young people. It is very important to learn to live as long as you live. Learning as a designer requires more observation and more to learn new things. Because you need to express more ideas in the language of design, because the design industry is so wonderful, he has solved many things that ordinary people can't imagine, but it can be achieved by designers.

What is your day to day look like?

YX : At the beginning of the day, I will first understand the news and the current affairs. This is very important. As a designer, you have to follow the things that happen in the world every day. Maybe they can bring you different ideas or ideas. Then I will follow up on the progress of each design project, communicate with customers, etc. I will read books in spare time, such as design, architectural books, enrich my heart.

How do you keep up with latest design trends? To what extent do design trends matter?

YX : First of all, I will often check the updates of the popular trend website, including social media updates, and follow the trend. I will also regularly visit exhibitions held by some galleries to learn about the designers' ideas and inspiration in different fields, observe more interesting things, and participate in seminars in the same industry. We will share the development of design and trends together. .

How do you know if a product or project is well designed? How do you define good design?

YX : The user experience is very important. The reason why a product can be the best product is that it must go through a lot of data analysis, and many times the failure is finally concluded, giving customers a non-ordinary experience.

How do you decide if your design is ready?

YX : I don’t think there is a perfect product in the world, but it’s what drives us to work hard to create more design products that are close to perfection.

What is your biggest design work?

YX : My initial wish was to hope that all of the world’s designers would see my design work, and I’ve been working hard for it. I participated in your game for the first time last year and won the bronze medal. This made me even more encouraged. Also let me know that I still need to work hard to get more people's approval. Now I am a design director and founder of the company. I will control the direction of the entire project, promote more new designers, and lead my design team.

Who is your favourite designer?

YX : Tadao Ando of Japan, who is a very famous architect, has a legendary life. He learned architecture by self-learning and opened his own architectural firm. He is the most representative designer of an era. He allowed me to think about design from another point of view and break the convention.

Would you tell us a bit about your lifestyle and culture?

YX : I like Italy very much. It is a place where all designers are longing for, a large number of magnificent buildings, and different styles of design at different times, giving people extraordinary feelings and inspiration. I am now in Guangzhou, China, completing my new project.

Would you tell us more about your work culture and business philosophy?

YX : I am a friendly boss in my life and work. My colleagues like to work with me very much. I will often share my work experience with them and let them grow faster. I am a design director and founder of the company. I will control the direction of the entire project, promote more new designers, and lead my design team.

What are your philanthropic contributions to society as a designer, artist and architect?

YX : Of course, I hope that I can participate in the design of more charitable charity projects. I hope a little help can bring happiness to people in need....

What positive experiences you had when you attend the A’ Design Award?

YX : I hope to tell young people that you should never be afraid of failure. All your successes are not ones. You need to persist in and love your design career. You will always be full of curiosity and passion for him. This will allow you to design more outstanding works. , communicate with excellent designers, develop your own thinking ideas, and break the routine to design

Yubiao Xu Profile