Interview with Punkt Widzenia

Punkt Widzenia ("PW") interviewed on Saturday, 17 March.

Could you please tell us about your experience as a designer, artist, architect or creator?

PW : Punkt Widzenia (Point of View) is a small studio based in Lodz/Poland. It was established in 2010 out of the desire to show the world from our own point of view and present our approach to graphic design. Most of our works are related to the broadly understood culture.

How did you become a designer?

PW : It's something what I really wanted to do from the beginning.I wanted to make things which I want to see around me and which I want to have and use.

What are your priorities, technique and style when designing?

PW : Actually computer is my main tool. I use Photoshop, Illustrator, Indesign, Sometimes I sketch when I'm working on concept and I make a paper mockup.

Which emotions do you feel when designing?

PW : All of the positive ones. I always wanted to do this so I'm glad that I can.

What particular aspects of your background shaped you as a designer?

PW : Ability to perceive things from new, different sides.

What is your growth path? What are your future plans? What is your dream design project?

PW : I don't have any special plans. I want to make some good project.

What are your advices to designers who are at the beginning of their career?

PW : They should have ability to persuade people should be stubborn and patient. It always takes some time to find your own way. If they pay a lot of attention to each smallest part of their work, it is very likely that they will succeed.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

PW : Pay a lot of attention to details. Each project consists a lot of details. Work on your own style and portfolio. Show what you like doing and what you are good at.

What is your day to day look like?

PW : Most of a day I spend in a studio. Usually it is 9am to 6-7pm, sometimes with break for a meeting, lunch or coffee with friends.

How do you keep up with latest design trends? To what extent do design trends matter?

PW : I draw inspiration from everything I see, hear or feel. There's a lot from history, modernism, culture in the wider sense. I try to work on my own style. I think that good design sets the trends.

How do you know if a product or project is well designed? How do you define good design?

PW : It is useful and nice

How do you decide if your design is ready?

PW : I just feel it

What is your biggest design work?

PW : It's not the bigest but most satisfying. Visual identification for the performance “Oh My Sweet European Home” with the music of Krzysztof Komeda (2014). We designed posters, invitations, a publication describing background of the music, the stage design. It was really complete work.

Who is your favourite designer?

PW : There are many of them but now I think about Bruno Monguzzi and Le Corbusier

Would you tell us a bit about your lifestyle and culture?

PW : I live In Lodz (Poland). Cultural heritage of Poland is really wide and Lodz is special in this.

Would you tell us more about your work culture and business philosophy?

PW : I don't have any special business philosophy. I approach with commitment to each design but I refuse jobs that are not in accordance with my conscience

What are your philanthropic contributions to society as a designer, artist and architect?

PW : Sometimes we make pro bono design but it has to be important and social involved work.

What positive experiences you had when you attend the A’ Design Award?

PW : Satisfaction

Punkt Widzenia Profile