Interview with Nadav Rikover

Nadav Rikover ("NR") interviewed on Sunday, 29 December.

Could you please tell us about your experience as a designer, artist, architect or creator?

NR : I’ve been working in design for over 20 years, having started as a web designer in the 90s when I was a teenager. I later pursued formal education in design, earning a Bachelor of Design degree, which helped solidify my foundation. Throughout my career, I've had the privilege of working with prominent companies such as Google, Stanley Black & Decker, and Siemens, and collaborating with startups like Innoviz, Iguazio, and more.' I also founded my agency, Rikover & Co., through which I provide UX, product, and design consulting services. The mix of academic and industry experience has shaped my approach to design and allowed me to work on projects that have real impact.

How did you become a designer?

NR : My journey into design was driven by a natural inclination toward creativity and problem-solving. As a teenager, I was fascinated with the possibilities of the web, and that passion led me to start designing websites in the late 90s. This interest grew, and I pursued a formal design education to refine my skills. Along the way, I was inspired by the work of designers who focused on functionality and user experience, which guided my focus on designing for people. The combination of personal passion and exposure to design's power to improve lives drove me to become a designer.

What are your priorities, technique and style when designing?

NR : When designing, I prioritize user-centered design, clarity of communication, and usability. For me, design isn’t just about aesthetics—it’s about making an impact by solving real problems. My approach blends both hands-on and digital methods. While I use digital tools for prototyping and refining, I still appreciate the process of sketching and building mock-ups when necessary. I try to keep designs simple and intuitive, ensuring that users are always at the center of the experience.

Which emotions do you feel when designing?

NR : The most exciting part of the design process for me is the initial concept phase when ideas start to take shape. There’s a certain thrill in envisioning how the design will evolve. Throughout the process, I also feel a sense of satisfaction as I solve challenges and refine details. Ultimately, the greatest pleasure comes when the design feels “right”—when the user experience aligns with the vision, and I can see the impact it has on real people.

What particular aspects of your background shaped you as a designer?

NR : Apart from my design education, I believe my background in technology and my early web design experiences have been crucial in shaping my approach. I have a deep appreciation for how design interacts with technology, and I’m always thinking about how to balance user needs with technical possibilities. Additionally, working with diverse clients and industries has expanded my perspective, allowing me to bring new insights and solutions to each project.

What is your growth path? What are your future plans? What is your dream design project?

NR : I am constantly learning and seeking new opportunities to challenge myself. My future plans involve expanding my design consultancy and working on larger-scale projects that push the boundaries of user experience design. My dream project would be to work on a design that significantly impacts a social issue, whether through technology, accessibility, or sustainability. I hope to continue growing as a designer and make meaningful contributions to the world through my work.

What are your advices to designers who are at the beginning of their career?

NR : For new designers, my advice is to focus on building a strong foundation in the fundamentals—understanding user needs, clarity of communication, and usability are key. Don’t be afraid to fail or iterate, as learning from mistakes is a crucial part of the design process. Build a portfolio that reflects your process and growth. And finally, always seek mentorship and feedback from more experienced designers.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

NR : For fellow professionals, my advice is to stay curious and continue pushing yourself to explore new tools and techniques. Don’t settle into a comfort zone. It's easy to fall into the trap of relying on what you know, but good design requires continuous innovation. At the same time, always stay grounded in your design principles—simplicity, empathy, and effectiveness should always be at the core of your work.

What is your day to day look like?

NR : A typical day for me begins with reviewing emails and project updates. I spend the early hours focusing on deep work—whether it's designing, sketching, or working through user research. Later in the day, I meet with clients or team members to discuss progress and get feedback. I like to carve out time for personal learning, whether it's reading design blogs or exploring new tools. Even on quieter days, I find joy in small moments—like solving a tricky design problem or receiving positive feedback from a client.

How do you keep up with latest design trends? To what extent do design trends matter?

NR : While I stay aware of current design trends, I don’t base my work purely on what’s popular. Instead, I focus on timeless design principles and tailor my approach to each project’s unique needs. However, I believe trends can help spark new ideas, so I make it a point to attend design events, follow thought leaders, and explore new design tools. Ultimately, I strive to create work that is both contemporary and timeless.

How do you know if a product or project is well designed? How do you define good design?

NR : Good design is intuitive, accessible, and solves a real problem. It feels natural and effortless to use, without unnecessary complications. When evaluating a product, I ask myself if it meets the user’s needs effectively, if it’s easy to navigate, and if it delivers an engaging experience. The best designs are those that enhance the user’s life without being noticed—they’re seamless and functional.

How do you decide if your design is ready?

NR : I consider a design ready when it has passed through several rounds of feedback, testing, and iteration. The final design should feel complete, with no loose ends or unaddressed issues. At that point, I ask myself whether it’s truly fulfilling the user’s needs and aligning with the project’s goals. Once that’s achieved, I feel confident that the design is ready to be launched, though I always keep an open mind for improvements in future updates.

What is your biggest design work?

NR : One of my most significant works is the website for the Israel Central Bureau of Statistics. It was a major challenge because it involved presenting complex data in a way that was accessible and understandable to the general public. It was both a design and an engineering feat, requiring extensive collaboration with developers and data experts. The success of this project was a proud moment for me, as it combined function with clarity and delivered real value to the community.

Who is your favourite designer?

NR : I admire the work of Dieter Rams for his minimalist approach and commitment to functionality. His designs have a timeless quality that still resonates today. If I could talk to any designer, I’d love to sit down with him and understand how he developed his design philosophy.

Would you tell us a bit about your lifestyle and culture?

NR : I’m based in Israel, and my culture certainly influences my design work. The country’s diversity and rich history provide a unique backdrop for creativity. Music and art are integral to my life, and they often inspire my design thinking. Good design, in my view, is essential for societal progress—it creates more inclusive, accessible, and effective environments. My personal life is a balance of work, family, and creativity, and I constantly draw inspiration from all aspects of life.

Would you tell us more about your work culture and business philosophy?

NR : I foster a culture of collaboration and transparency in my work. I believe in clear communication with clients and team members, which allows us to deliver high-quality work that meets everyone’s expectations. I’m always looking for partners who share a passion for design and who are dedicated to making a positive impact.

What are your philanthropic contributions to society as a designer, artist and architect?

NR : I believe in giving back by offering pro bono design work for non-profits and community projects. I’ve also mentored young designers and contributed to design events to support the next generation. I see design as a tool for positive social change, and I’m always looking for ways to use my skills to make a difference.

What positive experiences you had when you attend the A’ Design Award?

NR : Participating in design awards like the A’ Design Award has been an incredibly positive experience. It provides a platform for recognition, helps connect me with other talented professionals, and offers valuable feedback that pushes me to grow. Design competitions can really help expand your network and elevate your work, providing exposure and fostering new opportunities. Being named Designer of the Day was a humbling experience, and it reinforced my belief in the power of great design.

Nadav Rikover Profile