Interview with Odair José Ferro

Odair José Ferro ("OJF") interviewed on Wednesday, 11 November.

Could you please tell us about your experience as a designer, artist, architect or creator?

OJF : I started as a designer in 2006, but I have Thirty one years experience in the Footwear Industry, my background is based in industry experience because I never study design before the competition.

How did you become a designer?

OJF : First I worked for many years in the footwear industry that gave me an amazing background to grow up and with passed yeras I learned by myself and some friends, I became a shoemaker first.

What are your priorities, technique and style when designing?

OJF : I think first how everything will be working the product utility, the product in production, and product visual, I need to find the best way for this work to be great range, so than I search the insperation based on my filling and my skills and my experience.

Which emotions do you feel when designing?

OJF : When I did and the job ready and I got the goals and expectation I really got feel pleased to getting my best, because I worked hard.

What particular aspects of your background shaped you as a designer?

OJF : I think the experience in production line for many inside doing hand by hand these I think was most important for me .

What is your growth path? What are your future plans? What is your dream design project?

OJF : My growth path was the experience working hard day by day and continues now, my plans for the future is become a international footwear designer, and my dream is worked in project to help people become better.

What are your advices to designers who are at the beginning of their career?

OJF : Work hard don't give up and be resilient,

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

OJF : Seek to be original, believe in yourself, listing others , put your ideias in pratice.

What is your day to day look like?

OJF : my routine is seek be better than yestarday

How do you keep up with latest design trends? To what extent do design trends matter?

OJF : I always saw the design trends and I think the design could be change the world with new challenge give us some opportunities to be better, example now the sustainability, it´s amazing what we can do to improve all questions in the world.

How do you know if a product or project is well designed? How do you define good design?

OJF : This question it´s to hard because we need to create emotion and I think the first emotion needs to create in yourself. when you got you know well done.

How do you decide if your design is ready?

OJF : I decide when I can see that have flowing up the line as the goals it´s working so it´s very important to know that is everything is working.

What is your biggest design work?

OJF : My biggest Design work is the Premier Safety Footwear

Who is your favourite designer?

OJF : Dr. D'Wayne Edwards and Defne Yalkut they are reference in the world.

Would you tell us a bit about your lifestyle and culture?

OJF : ow my lifestyle it´s simple man that like rock music, I have two kids and wife, I love my family and I love stay home.

Would you tell us more about your work culture and business philosophy?

OJF : I work for big Footwear company in brazil, the corporate culture is to become the better industry in the South America.

What are your philanthropic contributions to society as a designer, artist and architect?

OJF : I think that my work gave the opportunites for many pepple to get a job because we building together a new age in this company, so when your design promoted new opportunitie for others your contributions well done.

What positive experiences you had when you attend the A’ Design Award?

OJF : Many experiences I had, but the biggest benefit of participating was the recognition of which friends, co-workers, and to see all designer in the galla and feel I got I'm here it's amazing.

Odair José Ferro Profile