Sun Jian Founder of SunDesign, member of Academic Committee of China Advertising Association, jury member of Effie Awards Greater China, jury member of Beijing Gift Travel Commodities and Cultural and Creative Products Competition, jury expert of Golden Reed Industrial Design Award His works have won more than 100 design awards in Europe, Oceania, Asia and the United States. Including the German National Design Gold Award, the German Red Dot Best of the Best Supreme Award, the American Muse Creative Award Platinum Award, the American IDA International Design Gold Award, the Netherlands indigo Design Gold Award, the German iF Design Award, and the American IDEA Design Award Wait.

Interview with SUN JIAN

SUN JIAN ("SJ") interviewed on Sunday, 18 June.

Could you please tell us about your experience as a designer, artist, architect or creator?

SJ : This year is a very special year. I have been working in the design field for 20 years. Before starting my own company, I worked for Dentsu Advertising Company in Japan. I used to serve Fortune 500 companies and the best art in China. He studied in colleges and universities, and later in Malaysia and South Korea. Master of Arts in Design

How did you become a designer?

SJ : When I was young, my grandmother was a teacher and my father was an industrial designer in the army when he was young. When I was very young, I had a deep affection for painting and I liked painting very much, so I chose an art school. I studied in one of the best art schools in China, and then worked in Dentsu Advertising Company in Japan. Learn and fight to make yourself a good designer in the process of work. My seniors gave me a lot of experience and goals to stick to.

What are your priorities, technique and style when designing?

SJ : My design will be developed around the central theme, I like to collect and mine culture, when the model is made, we will use 3D to render the design.

Which emotions do you feel when designing?

SJ : During the design process, when I think of a good idea, I will be very excited. During the design process, I will follow me. I will take into account the later craftsmanship and production, so my works are often executed according to what I imagined, which makes me feel very happy and excited. It is a unique creation, so for me, when I see the presentation of the work, I will feel very happy, and the design can bring me a lot. Happy in the design process. I will feel it. The pride that I can bring to me by being able to concentrate on one thing.

What particular aspects of your background shaped you as a designer?

SJ : There are many masters of ceramic art in China, and there are many such intangible cultural heritage ceramic artists. There are many such masters in China. Every time I come into contact with these masters, it is one of a kind. Have a learning attitude.

What is your growth path? What are your future plans? What is your dream design project?

SJ : I have been constantly looking for new creations in the field of design. This year, I began to have a strong interest in ceramics. My dream is to be able to have good works in different fields. I am now studying clothing design, and I hope that I can better solve the design service of the whole case.

What are your advices to designers who are at the beginning of their career?

SJ : I hope they can work harder, study hard, and have more work experience like this.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

SJ : I hope to be. More excellent designers can have more communication, can have more such communication, so that our industry can do better and more perfect, it is a kind of harmonious and upward environment.

What is your day to day look like?

SJ : The first thing I do when I get up is to open the news to read some international news, and then to learn about the design. What happens every day, the rest of the time is running and then regulating yourself with such stress through exercise.

How do you keep up with latest design trends? To what extent do design trends matter?

SJ : I will participate in many international competitions every year. Through the competition, I can learn about the works of design agencies and designers from different regions of the world every year, and at the same time, I can feel the customer's interest in future design. some of the needs, so as to be able to keep up with new design trends.

How do you know if a product or project is well designed? How do you define good design?

SJ : A good design must have played a role in aesthetic innovation, as well as its positioning in the market. Functionality is also important.

How do you decide if your design is ready?

SJ : After the design is completed, it will be adjusted and modified according to the continuous feedback from the market. This is a very normal thing, so we are finishing the first phase of the designer, we can put the design into the production investment and the market.

What is your biggest design work?

SJ : Sudirman Cup

Who is your favourite designer?

SJ : Zaha Hadid

Would you tell us a bit about your lifestyle and culture?

SJ : China has 5,000 years of history and culture, so there are some new cultural changes in different periods. My creations will draw on different cultures from different countries. New ideas for me.

Would you tell us more about your work culture and business philosophy?

SJ : Attitude is everything!

What are your philanthropic contributions to society as a designer, artist and architect?

SJ : We often use design to help people in need, such as doing some public welfare design, and then we will also help some people in need to do some publicity.

What positive experiences you had when you attend the A’ Design Award?

SJ : My work participated in the Italian a Design Award and won awards in different categories. This is a very good start for me, and it also enhances my influence on my future development.

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