Interview with Moataz Mohamed

Moataz Mohamed ("MM") interviewed on Sunday, 19 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

MM : Throughout my twelve years career I have participated with teams in media markets for on-line and off-line campaigns and projects in which I have led and coordinated with clients and agencies in Egypt and the Middle East in design and production, on-line campaigns, logo creation, and corporate identity creation. I worked with several companies such as Samsung, Y&R, Media republic. I worked with big clients also such as Merceds, Nestle, Samsung, LG, Honda, Toyota, Pirelli, Allianz.

How did you become a designer?

MM : Yes, My Dad want me to be a Decoration Engineer, but I choose to be a designer because my passion in colors and drawing, so I went to the applied arts college to learn graphics to became a designer.

What are your priorities, technique and style when designing?

MM : Searching then start thinking of new ideas, creating an art direction to start design and finalizing the ideas into layout, all that came to me by experience not from day 1 design.

Which emotions do you feel when designing?

MM : Passion, love, inspiration and crazy about creating new design and more, it's mix of feelings and emotions come together gives me the start point to any project.

What particular aspects of your background shaped you as a designer?

MM : To have a good eye and vision of what you want, imagine how you could see this product or paint or design after doing it is the major of trust and smartness.

What is your growth path? What are your future plans? What is your dream design project?

MM : to grow up my skills every day because I have non-stop passion in graphics and ideas and design and looking forward to work on some great and big projects like Merceds, Coca cola, Macdonald's.

What are your advices to designers who are at the beginning of their career?

MM : Be patient, lean and update your self every day, look at the other people's work, take courses, listen to music do what you love with a creative way.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

MM : Believe in your self, no matter what people said to you, be your self, listen positively, leave the negative things behind your back, think great, think new, thing big, work different to have the unusual results.

What is your day to day look like?

MM : Coffe for sure, then start look all around the world of what the new in all fields, design, 3D, animation TVc, commercial stuff, campaigns, then start working on what I have.

How do you keep up with latest design trends? To what extent do design trends matter?

MM : It is very important to keep with latest brands, news, design, to make yourself aligned with all kind and verity of work that gives you the passion to create new ideas.

How do you know if a product or project is well designed? How do you define good design?

MM : Layout should be organized and within the guideline of the product, take the right space and sizing shold be clear, coloring and how it could help the design.

How do you decide if your design is ready?

MM : If the main object and the key message and layout is done and approved from the creative studio and the client so it't ready.

What is your biggest design work?

MM : I love working on any scale of campaigns, but currently I was working on Samsung Galaxy A70 mobile Ramadan celebrities campaign, It was hard and big because I did it from the scratch, the art direction, copy writing, layout and key message, the the photoshoot, the publishing the project on the billboard and all social media channels.

Who is your favourite designer?

MM : I believe that each designer has a talent, some of them talented with color editing, retouching, 3D, animation, so it's a lot of work for each, so it's hard to say that there is a specific designer have it all, but there is a favourite project.

Would you tell us a bit about your lifestyle and culture?

MM : I love Spain it's one of my favorite place to my heart, also listen to music is inspires me while I am working, type of music sometimes it depend on the project, When I got the chance Yes I help the society to make life better, with Ideas, designs, volunteer in some projects wich is can help and make the world better place.

Would you tell us more about your work culture and business philosophy?

MM : I’m an enterprising professional with comprehensive design direction and experience for global and national brands in a variety of international markets. I have a successful track record leading and coordinating teams that have delivered outstanding results in media markets for direct, interactive and integrated marketing campaigns. I’m a proactive, creative professional with strong interpersonal and managerial skills. Throughout my twelve years career I have participated with teams in media markets for on-line and off-line campaigns and projects in which I have led and coordinated with clients and agencies in Egypt and the Middle East in design and production, on-line campaigns, logo creation, and corporate identity creation.

What are your philanthropic contributions to society as a designer, artist and architect?

MM : Sometimes yes because thats the advertising rule to life is to help people and society to be a better place, with design or ideas or campaigns, this is the core of what we do.

What positive experiences you had when you attend the A’ Design Award?

MM : It's a bold impact of how I have a strong vision, work to show it to all the world, communicating other people from all around the world, gives you the experience of how to manage the steps of how you can do it, and it's very organized Award design that I really appreciate it in my life.

Moataz Mohamed Profile