Interview with GarryVeda design Bureau (c)

GarryVeda design Bureau (c) ("GDB(") interviewed on Tuesday, 5 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

GDB( : As you remember, we are a team of 5 so this question should be split among team members. Some of them, like our Art Director Olga Pargevian, are in design from their childhood and then later with special design education at the University, etc. Personally me (Garry Veda) so I have a Master Degree in Design&Construction with a technical focus and was aiming to develop the space-ships, but something went wrong (:)) so I got several years expertise in Cinema Special Effects creation when I participated in visuals creating for domestic and Hollywood films. And so evolutionarily we had met together and now our design Bureau is a family-owned enterprise with superior quality of graphics and professional understanding of both design and marketing.

What are your priorities, technique and style when designing?

GDB( : Our unique framework platform (named "AntHill") was developed especially to meet the challenges of the modern market worldwide both for fast terms, ultra high quality & easy smooth handling of every nuance of every client task. This includes Adobe platform (Illustrator&Photoshop), 3ds max + Vray, Cinema 4D and dozens of custom sropts&softwarewidely used in Cinema Special Effects creation and designed to automate and simplify the routine procedures and also to link all staff to manage all teammates to work over every newly created artwork version together at the same turnaround with seeing the development progress in real-time while editing the layouts, vectors, raster layers, 3D output, render RAW, etc. like the orchestra is playing a symphony.

Which emotions do you feel when designing?

GDB( : A joy. Really... and I hope all our teammates too. You see, the design always carries a feeling. Even the tears:) But the feeling above is always a joy. Design is a joyful process.

What are your advices to designers who are at the beginning of their career?

GDB( : The main suggestion for a young coming designer is to learn more. It is not enough to have the drawing skill only. You need an enhanced mind with a lot of knowledge there to compete in the modern digital World.

What is your day to day look like?

GDB( : I could describe the day in studio life: We meet at 12 PM and have either the working briefing or the brain-storming, depends on the working-table calendar. After we work according to our "AntHill" framework procedures with switching the task in every 2 hours, this allows the designers' minds to be engaged in the most efficient way. Every 2 hours we have a short briefing to lead the process, and several checkpoints, regimented for today. Sure we remember to have fun and laugh and communicate friendly being rather the family than a traditional enterprise. Usually, GarryVeda Bureau works till 7-8 PM but sometimes there are deadlines&overtimes so we live in the studio.

How do you know if a product or project is well designed? How do you define good design?

GDB( : Oh... design is the art and technology at the same time. When you see a beautiful final image you can't believe there are tones of coding, algorithms, framework-methods inside implemented by hours of math & drawing efforts being mixed together. The question is what feelings and emotions design evokes. And then it's level of implementation, technical points, etc. But the feeling, like the shot, which makes the design pop among others is the basement. Of course, the design is the working tool so it should function well according to all the brief tasks & points. But it should transfer this shot-feeling, otherwise, it does not work properly.