Interview with Sanaz Doost

Sanaz Doost ("SD") interviewed on Monday, 13 September.

Could you please tell us about your experience as a designer, artist, architect or creator?

SD : When I was 18years old, at 2006 I started my Design journey by studiyng Industrial Design and continued with studying philosophy of art, and then photography and Jewelry arts.

How did you become a designer?

SD : As a child I was always looking for solutions and redesign everything in my mind. I can't live without imagination and creativity, I believe I was born to create.

What are your priorities, technique and style when designing?

SD : priorities: 1.comfortable 2.unique 3.outstanding yes I believe in technology and I use the latest ones, I make mock ups and physiscal models by using CAD technology and 3d printers.

Which emotions do you feel when designing?

SD : emotions: excitment which phase: touching the final product is the most exciting part for me. being able to create and touch what it was in my imagination is what I like the most about designing. designing gives me energy, power and satisfaction.

What particular aspects of your background shaped you as a designer?

SD : exploring the art galleries and museums as a child was the reason I ended up styling art and design.

What is your growth path? What are your future plans? What is your dream design project?

SD : to grow my design studio and open my design store is my number 1 plan for future.

What are your advices to designers who are at the beginning of their career?

SD : don't disappoint, don't listen to others.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

SD : just focus on your dream and try to achieve it every single day.

What is your day to day look like?

SD : designing from morning till evening and imaganing the when I don't design.

How do you keep up with latest design trends? To what extent do design trends matter?

SD : I don't follow trends.

How do you know if a product or project is well designed? How do you define good design?

SD : I'll make lots of prototype and samples to make sure it works.

How do you decide if your design is ready?

SD : I will try the samples and prototypes myself for at least 2 months to make sure it works and doesn't need any change.

What is your biggest design work?

SD : Moshabak Ring which won the A'design award 2021 is my biggest design work. I'm really proud.

Who is your favourite designer?

SD : Van Gogh / Zaha Hadid

Would you tell us a bit about your lifestyle and culture?

SD : Paris is my favourite city. Fusion music is part of my creative process. 100% my Persian roots effects my designs. I'm in my studio in Toronto, Canada working on my next collection. Design is necessary for any society because without good design we won't have a quality life.

Would you tell us more about your work culture and business philosophy?

SD : I work alone, loneliness is what I need to be able to design.

What are your philanthropic contributions to society as a designer, artist and architect?

SD : being involve with humanitarian projects is a must for any artist/designer.

What positive experiences you had when you attend the A’ Design Award?

SD : A'design award is the most important design award to any designer, I was over the moon when I found out I have won 2 A'design awards in 2021! So happy and proud.

Sanaz Doost Profile