Interview with Que Shebley

Que Shebley ("QS") interviewed on Monday, 30 December.

Could you please tell us about your experience as a designer, artist, architect or creator?

QS : I’ve spent nearly two decades immersed in the world of fashion design, founding the Que Shebley luxury brand under Shebley Group LLC in 2014. My journey started in 2005, inspired by my father, a self-taught designer, and my mother, a skilled jewelry crafter. Over the years, I’ve combined old-world craftsmanship with modern technology, crafting not just luxury shoes and leather goods but also bespoke suits and shirts. The Que Shebley brand is more than fashion—it’s a philosophy of timeless design and individuality. My experience spans building a global luxury brand, innovating with AI customization tools, and leading a team that bridges tradition and innovation.

How did you become a designer?

QS : Becoming a designer was not a choice—it was a calling deeply rooted in my upbringing. My father’s passion for Italian leather goods and my mother’s intricate jewelry designs shaped my creative foundation. I was drawn to the transformative power of design—the way it tells stories, builds confidence, and creates legacy. After years of learning and experimenting, I founded Shebley Group LLC in 2014, with a vision to redefine luxury through craftsmanship and technology. The journey wasn’t linear; it was a mosaic of inspiration, risk-taking, and relentless pursuit of excellence.

What are your priorities, technique and style when designing?

QS : My design philosophy revolves around three pillars: precision, storytelling, and innovation. Every design begins with a narrative—whether it’s a pair of bespoke shoes or a tailored suit, there’s always a story to tell. I prioritize the integration of AI-powered customization tools with traditional artisanal methods to create truly unique pieces. The use of premium materials, hand-selected for each design, remains non-negotiable. Whether through physical mock-ups or digital renderings, every design is refined until it speaks sophistication and purpose.

Which emotions do you feel when designing?

QS : Designing, for me, is deeply emotional. It’s not just about creating a product—it’s about creating an experience. The initial spark of an idea feels like a rush of excitement, but the true magic happens in the process—the long hours, the adjustments, the pursuit of perfection. When the final product is ready, and I see it resonate with someone, there’s a profound sense of fulfillment. Every piece carries a fragment of my passion, and every stitch holds intention.

What particular aspects of your background shaped you as a designer?

QS : My upbringing played an instrumental role in shaping me. Growing up surrounded by my father’s leather designs and my mother’s handcrafted jewelry instilled an early appreciation for detail and dedication. However, it was my experiences outside the design world—learning business strategy, exploring cultural inspirations, and understanding people’s emotional connection to fashion—that truly shaped my approach. My Lebanese heritage and global perspective are woven into every Que Shebley design, reflecting both tradition and innovation.

What is your growth path? What are your future plans? What is your dream design project?

QS : The future of Que Shebley is deeply tied to innovation and heritage. Our flagship store, soon opening in downtown Detroit, will represent the essence of this vision—a blend of bespoke craftsmanship, cutting-edge technology, and a unique retail experience. My dream is to see the Que Shebley brand redefine luxury fashion globally, with flagship stores in cultural capitals worldwide. Beyond the brand, I envision contributing to the industry through consulting, sharing my expertise in AI integration, and driving sustainable luxury practices.

What are your advices to designers who are at the beginning of their career?

QS : The best advice I can give is this: embrace failure, stay relentless, and never compromise on your vision. Design is not just about creativity—it’s about persistence. Build a foundation of skills, but don’t be afraid to break rules and create something truly original. Surround yourself with mentors, collaborators, and people who challenge your ideas. Technology is your ally; learn it, integrate it, and let it elevate your craft. Most importantly, every design you create should carry intention—it should mean something.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

QS : Success in design is not defined by accolades or sales—it’s defined by the impact your work leaves behind. To fellow designers, I suggest anchoring your craft in authenticity and purpose. Prioritize storytelling in every creation, and let your designs connect with people on a deeper level. Leverage technology as an enabler, but never lose sight of craftsmanship. Stay adaptable—fashion evolves, and so must you. Lastly, remember that true luxury lies in the experience, not just the product.

What is your day to day look like?

QS : Each day begins with clarity and intention. Mornings are often dedicated to reviewing design drafts, analyzing production updates, and aligning with my team on creative and operational goals. I stay connected with artisans, suppliers, and digital design systems to ensure every element aligns with our standards. Inspiration often strikes in moments of quiet reflection—whether sketching in solitude or observing life’s details during my travels. What excites me most is seeing an idea evolve from paper to a tangible product that tells a meaningful story.

How do you keep up with latest design trends? To what extent do design trends matter?

QS : While I remain aware of design trends, they don’t dictate my creative process. Trends are fleeting; true design is timeless. At Que Shebley, we focus on blending heritage craftsmanship with modern innovation, creating pieces that stand apart from seasonal cycles. I draw inspiration from architecture, global cultures, historical art, and the stories behind materials. Trends may offer insights, but our designs are rooted in purpose, quality, and individuality.

How do you know if a product or project is well designed? How do you define good design?

QS : Good design goes beyond aesthetics—it solves a problem, evokes emotion, and feels effortless in its functionality. For me, a well-designed product balances form, comfort, and narrative. If a design can make someone feel confident, valued, and connected, it has succeeded. Mistakes often stem from overlooking details or prioritizing appearance over purpose. A great design speaks without words; it feels as natural as it looks exceptional.

How do you decide if your design is ready?

QS : A design is ready when it feels complete—when every detail aligns, and there’s nothing left to add or remove. However, design is also iterative. Even after launch, I often reflect on ways to refine or reimagine future versions. The moment I see a product fulfill its intended purpose and evoke the intended emotion, I know it’s ready to be shared with the world.

What is your biggest design work?

QS : One of my proudest achievements is the integration of AI-powered customization tools into Que Shebley’s bespoke design process. This innovation blends traditional craftsmanship with modern precision, allowing clients to experience true personalization. Additionally, our flagship store concept in Detroit—combining fashion retail, technology, and a cultural cafe experience—is a milestone that reflects the brand’s ethos of blending heritage with the future.

Who is your favourite designer?

QS : I deeply admire Salvatore Ferragamo—not just for his groundbreaking designs but for his relentless pursuit of innovation and craftsmanship. His ability to blend comfort, aesthetics, and creativity set a benchmark in luxury footwear. His journey, marked by resilience and a commitment to quality, resonates with my own approach to design and entrepreneurship.

Would you tell us a bit about your lifestyle and culture?

QS : My Lebanese heritage plays a significant role in my creative vision. It’s a blend of rich traditions, intricate artistry, and a deep appreciation for storytelling. I find inspiration in architecture, global travels, and meaningful conversations. Music and art are integral to my process—they shape moods, guide creativity, and spark ideas. My lifestyle mirrors the brand: a balance of classic elegance and modern sophistication.

Would you tell us more about your work culture and business philosophy?

QS : At Que Shebley, our culture thrives on collaboration, precision, and respect for craftsmanship. Every team member—from artisans to tech specialists—shares a passion for excellence. Transparency, innovation, and customer-centric thinking are woven into our daily operations. We don’t just create products; we create experiences. Partnerships are built on shared values and trust, ensuring every collaborator contributes to our collective vision.

What are your philanthropic contributions to society as a designer, artist and architect?

QS : I believe that success comes with responsibility. Through Que Shebley, we’ve launched initiatives such as donating 10% of sales to support Lebanon during its crisis. Beyond financial contributions, I advocate for sustainable design practices and responsible sourcing. Education is another passion—I aim to mentor young designers, sharing insights and lessons from my journey. Every design should not only look good but also do good.

What positive experiences you had when you attend the A’ Design Award?

QS : Attending the A’ Design Award was a transformative experience that reinforced my passion for design and innovation. The event was not only a celebration of creativity but also an opportunity to connect with a global network of like-minded professionals, industry leaders, and visionaries. Witnessing groundbreaking designs and sharing my own journey on such a prestigious platform was incredibly inspiring. Three main benefits of participating in design awards and competitions: Validation and Credibility: Winning or even being shortlisted provides validation for your work and enhances your credibility as a designer on a global scale. Exposure and Visibility: Awards amplify your brand’s reach, allowing your designs to be seen by potential clients, collaborators, and influential industry figures. Personal and Professional Growth: Competitions challenge your creativity, refine your presentation skills, and push you to improve your craft with each entry. Design competitions are essential because they foster innovation, set industry benchmarks, and celebrate the diverse ways design can impact lives. They motivate designers to step out of their comfort zones and think beyond conventional boundaries. Being recognized as Designer of the Day is both an honor and a humbling experience. It’s a moment to celebrate the years of dedication, resilience, and passion poured into every design. This recognition inspires me to continue creating with purpose, authenticity, and an unwavering commitment to excellence.

Que Shebley Profile