Interview with Maryam Heydarian

Maryam Heydarian ("MH") interviewed on Sunday, 3 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

MH : I have been working in Industrial design field since 2012. I worked for some companies and startups like Clexi, Hio, ID Melon and ...

How did you become a designer?

MH : I think whatever is around us from the chair we sit on to the smartphones that we use everyday they all have a purpose and behind the goal of whatever we use, there is always a unique and great design. I always wanted to be that designer who thinks and designs something new and practical.

What are your priorities, technique and style when designing?

MH : I have always followed the design process that suits the project. For Clexi we followed thinking process and security rules.n

Which emotions do you feel when designing?

MH : Every time I start a design i am so happy and exited that I have to think and face some new challenges. sometimes i get frustrated if I can not impress my feelings in the design, but if that happens I just need to take a short break and start over. overall designing is my passion and I feel happy, proud and confident while working. Renders and final product is the most exciting part for me.

What particular aspects of your background shaped you as a designer?

MH : I love to exercise, do Yoga, listen to music, play Violin and paint. all these skills together brought me focus, creativity, motivation and peace. for being a good designer all these skills are required to me.

What is your growth path? What are your future plans? What is your dream design project?

MH : I love to work with bigger and international companies. Also I would love to continue my education and go for my PHD. I would love to travel more to historic countries to learn more about their culture and get inspired.I want to be involved more in designing new devices using the latest methods of technology.

What are your advices to designers who are at the beginning of their career?

MH : Don't ever get disappointed or frustrated if you couldn't express what you want to show in your design. patience is the key. the more you work, the easier the designing will get for you. just follow your dreams and passion. also don't forget to learn about the available platforms and software which van help you grow your design.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

MH : Based on my experiences and age I consider my self as a successful designer. i would suggest to read and study about the culture and history more. and learn to use computer software and platforms more. also don't ever get dissapointed.

What is your day to day look like?

MH : Everyday I start my morning with doing some Yoga and some reading as soon as I get to work. talking to people. coworkers and customers give me a better point of view and I feel motivated. when ever I have to design i try to be focus and take notes of people's opinion. I do my best in the office and finish my day with a great food with the beloved ones.

How do you keep up with latest design trends? To what extent do design trends matter?

MH : I follow so many designers's blogs and social media pages. Also i read the news everyday and check the trend and fashion daily in newspapers and websites. I get inspired by the news and trend, but i believe I should follow my own way in designing and design new products.

How do you know if a product or project is well designed? How do you define good design?

MH : Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose. It can be innovative or it might just get the job done. A good design cannot be measured by a finite way multiple perspectives are needed.

How do you decide if your design is ready?

MH : Checking to see if you applied all the protocols and points that make your product unique. check to see if it is based on the needs and requires of the clients. if it fits the materials that you want to use and show the passion and feelings that you wanted to show.

What is your biggest design work?

MH : Clexi design is the biggest design i have ever done. because i worked in an international company with an international target audiences. i learned so many new things about materials, latest methods of security and cyber security and data breaches. also i traveled to other countries for designing this USB drive

Who is your favourite designer?

MH : One of my favorite designs is: Philippe Starck. which contains emotional design. Also I can point out Steve Jobs for designing minimal Apple products. And the last one I can mention Nades Faghihzadeh for designing BMW products.

Would you tell us a bit about your lifestyle and culture?

MH : I am from Iran which is one the most famous countries in culture and architecture, however Paris has always been a place where creative people come from around the world come to flourish. Paris also inspires me. Paris distills a world that is full of fantastic things to see, do, and think about. Because of the great density of things that appeal to the senses, the mind, the spirit that I experienced in Paris

Would you tell us more about your work culture and business philosophy?

MH : I always loved to work and learn new things, being a team member makes me inspire more and be more motivated. I love to chose companies which they work as a start up and everyone is motivated as well.

What are your philanthropic contributions to society as a designer, artist and architect?

MH : The purpose of philanthropy is to improve the well being of humankind by preventing and solving social problems. I would love to be a part of this community and provide opportunities for designers and artists and architects.

What positive experiences you had when you attend the A’ Design Award?

MH : A design is an international competition, it will help us grow our business faster and introduce it easier to our audiences. A design will also approve the value of a design.

Maryam Heydarian Profile