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About Amr Ibrahim Mousa

Amr Ibrahim Mousa is a professional in the fields of design, architecture, and art, with particular expertise in branding and innovative design. He obtained a master's degree from Politecnico di Milano, where he concentrated his thesis on the fusion of branding and architecture. His work has earned numerous national and international awards across various design disciplines. He has delivered keynote speeches at various design events and has achieved international recognition through exhibitions and features in prestigious institutions and media outlets.

Interview with Amr Ibrahim Mousa

Amr Ibrahim Mousa ("AIM") interviewed on Tuesday, 10 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

AIM : Amr Ibrahim Mousa is an award-winning multidisciplinary designer, architect, and visual artist based in Milan, Italy. Amr received his double bachelor's degree in "Architecture Engineering" from Greenwich University, the UK, and Modern Science and Arts University, Egypt. and a master's degree in "Architecture and Urban Design" from Politecnico Di Milano. I worked on a wide range of projects across different design disciplines worldwide, including architecture, brand identity, and product design. I run my own design business under the name of MOUSA studio.

How did you become a designer?

AIM : I've always found myself interested in creating. If not design and architecture, I would be in the film industry, music, or even literature. The idea itself of making and creating something has always been my biggest passion. That's how I became a designer.

What are your priorities, technique and style when designing?

AIM : I don't have one vision or one style. There’s no optimum solution in design but to reach excellence you have to come very flexible. I use all kinds of software as long as it helps me create my idea.

Which emotions do you feel when designing?

AIM : I can't even describe how amazing that feels.

What particular aspects of your background shaped you as a designer?

AIM : I like the challenges. I like to create. but when it comes to my designs; I like how they give experiences and feelings to people while seeing or interacting with one of my designs. I like the impact, that impact.

What is your growth path? What are your future plans? What is your dream design project?

AIM : I like being a design generalist, which has made me a more confident and adaptable designer. Every design project is a new challenge that has its unique characteristics and requirements. Every new project has the opportunity to be my best design project, so I don't think I will stop. and I'll always work in every design discipline.

What are your advices to designers who are at the beginning of their career?

AIM : Fall in love with creating and let the world know.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

AIM : To create the most suitable design solution with the highest consideration of its function and aesthetic values to give it the possibility of becoming timeless.

What is your day to day look like?

AIM : I wake up at 6 am. and design until I sleep hahaha

How do you keep up with latest design trends? To what extent do design trends matter?

AIM : Reading, and seeing.

How do you know if a product or project is well designed? How do you define good design?

AIM : The consideration of its function and aesthetic values.

How do you decide if your design is ready?

AIM : There’s no optimum solution in design but to reach excellence you have to come very flexible and have the sense to decide you have finished improving.

What is your biggest design work?

AIM : It's difficult to pick one.

Would you tell us a bit about your lifestyle and culture?

AIM : Being an Egyptian with all this rich history has helped me a lot. I listen to all types of music. I live now in Milan, Italy. I like blue and black. and I love football.

Would you tell us more about your work culture and business philosophy?

AIM : I believe in a hierarchical work environment. and we can consider that also co-design.

What are your philanthropic contributions to society as a designer, artist and architect?

AIM : Everything. Everything is designed. From architecture to logos. and designers have a direct impact on society.

What positive experiences you had when you attend the A’ Design Award?

AIM : It's important to know what other designers think of your designs.

Amr Ibrahim Mousa Profile

Villa Sorra Branding

Villa Sorra Branding design by Amr Ibrahim Mousa


Sakakini Fragrance Packaging

Sakakini Fragrance Packaging design by Amr Ibrahim Mousa


Nefer Perfume

Nefer Perfume design by Amr Ibrahim Mousa

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