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About FFOCCO

Innovative Latin American Design FFOCCO | Calm Clothing | is an ethical clothing brand that focuses on introspective activities, not only for its practice but also for reaching and withdrawing. A multidimensional vision in search of innovation, harmony of forms, and continuous improvement. It is produced on a small scale and in an almost artisanal way, with the aim of developing productive and conscious coherence. Investigating with textile materials, it divides into two major universes between the upper garments made of natural fibers, while the lower ones are made of technological fabrics. Production is carried out in model workshops chosen for their quality, commitment, and proximity. The search for sustainability is emphasized, optimizing materials, not using plastic, developing textile compost, or artistic pieces with production waste, in addition to aiming for ZERO waste from cutting and production methods. Emphasizing movement, body temperatures, visual order, and using garments as guides for conscious exercise. The GUIDE collection was born in early 2020, after analyzing which grips would facilitate the postures of a beginner or perfect those of an advanced practitioner. It emerged by introducing guides into the garments. Fasteners that provide security and facilitate conscious breathing. The line of robes and soft clothing has the particularity of not generating waste or discarded scraps. Zero Waste is sought from prints that function as digital patterns, which are then sublimated using sustainable techniques and cut manually. FFOCCO is sold online and in our showroom in Buenos Aires, also known as FFOCCObox, a 3x3x3 cube space, as well as being marketed in strategic retail points in line with the brand's essence. Visual content is created by summoning makers who excel in their craft and profession, who have a reflective activity, such as architects, photographers, artists, writers, ceramists, osteopaths, cooks, and designers, among others. The brand's proposal is valued by discerning customers who make intelligent purchases, avoid impulse buys, seek quality and durability, and value comfortable design. With a philosophy of a peaceful life, visually minimalist, it promotes ecological and ethical awareness.

Interview with FFOCCO

FFOCCO ("FFOCCO") interviewed on Tuesday, 21 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

FFOCCO : I am a designer from Argentina with extensive experience in both local and international markets. I began my career with a degree in Fashion and Textile Design from the Universidad de Buenos Aires (UBA). Over the years, I have worked with prestigious brands and have taken on significant roles in various projects. Key Highlights: Current: Teaching independent design, introspection, and creativity classes. 2011 - 2015: Design consultancy for Giesso Mujer. 2011: Featured in "Nuevo Diseño Argentino" by Carmen Acevedo Diaz. 2010: Taught at the University of Palermo on conceptual collection development. 2008: Designed costumes for Gaby Herbstein's Calendar "Pájaros." 2007: Opened a replica store in Shanghai, managing market research and production in Asia. 2004 - 2006: Launched a new store in San Telmo and developed a sportswear collection for OSX-Ona Saez. 2003: Presented the "Flora" collection in London and launched ffiocca brand. 1998 - 1999: Collaborated with Devota & Lomba and Sybilla in Spain, and designed for the National Ballet of Spain. My career has been enriched by a blend of independent work, academic contributions, and international collaborations, making me a versatile and adaptive designer ready for new challenges.

How did you become a designer?

FFOCCO : I've always been curious, observing materials, body postures, styles of speaking, and adult communication. My grandmother, with her exquisite taste and elegance, and my father, a manufacturer of men's shirts, introduced me to the world of textiles. When it was time to choose my university path, I discovered the new Fashion Design program at FADU in Argentina. This opportunity allowed me to become one of the first graduates in Fashion Design in the country. This blend of familial influence and educational innovation set me on my path to becoming a designer.

What are your priorities, technique and style when designing?

FFOCCO : My design approach prioritizes the use of analog techniques that mimic digital effects and manufacturing methods that achieve an artisanal yet modern look. My style is an integral part of my communication, reflecting a minimalist and melancholic aesthetic that expresses my design philosophy.

Which emotions do you feel when designing?

FFOCCO : When I visualize an idea, I often feel a sense of anxiety because I feel compelled to act, to bring my vision to life. As signals, solutions, and collaborators start to emerge, I feel a sense of calm. After the design is completed, I experience a mix of anticipation and curiosity, wondering how far it will reach, whom it will transform, and what emotions it will evoke.

What particular aspects of your background shaped you as a designer?

FFOCCO : It gives me a lot of satisfaction to be able to materialize and bring an idea to reality. It is a power to communicate and express.

What is your growth path? What are your future plans? What is your dream design project?

FFOCCO : I would like to be able to show my ideas and designs to the world, work together with international companies

What are your advices to designers who are at the beginning of their career?

FFOCCO : Be curious, that they incorporate knowledge by experimenting, consulting with humility

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

FFOCCO : You can be a sole proprietor but you can also be an entrepreneur within a work group. To be a leader you have to be part of a work team.

What is your day to day look like?

FFOCCO : Being an entrepreneur, routines do not usually last over time. so I do administrative and commercial work in order to define and make aesthetic decisions.

How do you keep up with latest design trends? To what extent do design trends matter?

FFOCCO : I can't always understand trends, I like that today it is possible to transmit and communicate. Everything goes very fast, and I can't always keep up with that pace.

How do you know if a product or project is well designed? How do you define good design?

FFOCCO : when they manage to transmit a message, solve a need while respecting the environment and whoever we have nearby

How do you decide if your design is ready?

FFOCCO : something internal says it. technically it is known, aesthetically it feels

What is your biggest design work?

FFOCCO : The costumes for the National Ballet of Spain, without a doubt, modern and minimalist clothing for dancing flamenco, was my great achievement.

Who is your favourite designer?

FFOCCO : Sybilla, Spanish Desinger

Would you tell us a bit about your lifestyle and culture?

FFOCCO : More and more I am focused on the little things, improving the quality of life, with my thoughts, actions and sayings.

Would you tell us more about your work culture and business philosophy?

FFOCCO : I try to make conscious productions, without waste, or containing plastics. The link with suppliers and customers is also important. Micro-politics with ethics is what I profess

What are your philanthropic contributions to society as a designer, artist and architect?

FFOCCO : I put together a program to design in introspection, a time for creatives and enthusiasts to review their design decisions meditating.

What positive experiences you had when you attend the A’ Design Award?

FFOCCO : It was intense, interesting and these questions made me ask myself and review my decisions, proposals and my past

FFOCCO Profile

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