Interview with Rui Sun

Rui Sun ("RS") interviewed on Wednesday, 30 October.

Could you please tell us about your experience as a designer, artist, architect or creator?

RS : I've been immersed in design for several years, focusing primarily on UX and UI design. My journey has taken me through various projects where I’ve collaborated with cross-functional teams in Tencent, Neteast, Didi Global, especially in the fintech space. I've contributed to launching complex systems, such as foreign currency exchange trading platforms and operating dashboards for Citi private banking. It’s been a fulfilling experience to merge creativity with functionality, ensuring that user needs are at the heart of every project.

How did you become a designer?

RS : My path to becoming a designer began with a deep-rooted passion for art and technology. I pursued a degree in industrial design, which opened my eyes to the world of UX design. I fell in love with the idea of creating solutions that improve people’s lives, and the more I learned about user-centered design, the more I knew this was the right field for me.

What are your priorities, technique and style when designing?

RS : When I design, my top priority is always the user experience. I believe in a user-centered approach that balances aesthetics with functionality. My technique often involves thorough research and user testing, which inform my design decisions. My style leans toward modern aesthetics combined with practicality, ensuring that my designs are not only visually appealing but also intuitive and easy to use.

Which emotions do you feel when designing?

RS : Designing evokes a mix of excitement and satisfaction for me. There’s something incredibly rewarding about transforming an idea into a tangible solution that can help someone. At times, it can be frustrating, especially during challenging projects, but that makes the moments of success even sweeter.

What particular aspects of your background shaped you as a designer?

RS : Growing up in China and studying in the U.S. has given me a unique perspective on design. The diverse cultural influences have taught me the importance of empathy and adaptability in my work. My experience working in different markets has also helped me understand the nuances of user needs and preferences across cultures.

What is your growth path? What are your future plans? What is your dream design project?

RS : My growth path has been all about continuous learning and taking on challenging projects. In the future, I hope to explore more leadership roles, guiding teams and mentoring emerging designers. My dream project would be to create an innovative product that bridges technology and wellness, perhaps something that enhances mental health through design.

What are your advices to designers who are at the beginning of their career?

RS : Stay curious and never stop learning. The design field is always evolving, so keep up with new trends and tools. Don't hesitate to seek feedback and collaborate with others—it's one of the best ways to grow. And remember, it’s okay to make mistakes; they are part of the learning process.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

RS : Focus on the user. Always keep their needs at the forefront of your design process. Also, embrace collaboration. Working with others can spark new ideas and lead to unexpected solutions. Lastly, trust your instincts and be confident in your creativity.

What is your day to day look like?

RS : My day typically starts with checking emails and reviewing project updates. I spend a lot of time collaborating with my team—brainstorming ideas, creating wireframes, and conducting user tests. Meetings with stakeholders are also common, ensuring everyone is aligned. It’s a mix of creative work and strategic planning, which keeps things interesting.

How do you keep up with latest design trends? To what extent do design trends matter?

RS : I regularly read design blogs, follow influential designers on social media, and participate in design forums. Trends matter, but they shouldn’t dictate your work. It’s essential to stay informed, but always prioritize what works best for your users and the context of your project.

How do you know if a product or project is well designed? How do you define good design?

RS : A well-designed product effectively meets user needs and provides a seamless experience. Good design should be intuitive, functional, and aesthetically pleasing. It’s all about how well it resonates with users and solves their problems.

How do you decide if your design is ready?

RS : I look for a balance of user feedback and my design goals. If it meets the objectives, passes usability tests, and feels right, then it’s ready. Collaboration and feedback loops are key in this decision-making process.

What is your biggest design work?

RS : My biggest design work has been the Foreign Currency Exchange Trading System for Citi Private Bank. It was a massive undertaking that required extensive collaboration across global teams. The project challenged me but ultimately showcased the impact good design can have on user experience in a complex financial landscape.

Who is your favourite designer?

RS : I really admire Jonathan Ive for his work with Apple. His ability to blend form and function in a way that feels intuitive and beautiful is something I strive for in my own work.

Would you tell us a bit about your lifestyle and culture?

RS : My lifestyle is a mix of work and creativity. I enjoy exploring design in various forms, whether it’s through travel, art, or architecture. Coming from China, I carry cultural values that emphasize community and collaboration, which influence my approach to design.

Would you tell us more about your work culture and business philosophy?

RS : I believe in a collaborative and inclusive work culture. Open communication and feedback are vital. My business philosophy centers around user-centric design—putting the user first in every decision we make ensures we create solutions that truly resonate.

What are your philanthropic contributions to society as a designer, artist and architect?

RS : I’m passionate about using design to make a difference. I’ve volunteered my design skills for nonprofits that focus on helping underprivileged communities, creating accessible resources that address their needs.

What positive experiences you had when you attend the A’ Design Award?

RS : Attending the A’ Design Award was an incredible experience. I connected with other talented designers, gained insights into different design perspectives, and received valuable feedback on my work. It’s always inspiring to see innovative ideas and share experiences with like-minded individuals.

Rui Sun Profile