Interview with Michel Ghostine

Michel Ghostine ("MG") interviewed on Sunday, 12 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

MG : I graduated from the Holy Spirit University of Kaslik (USEK) with a master degree in architecture. With 10 years of experience in the industry, I've had the opportunity to work with several prominent companies and clients, honing my skills and cultivating a passion for design. Along the way, I've collaborated with various architectural firms, gaining valuable insights and expertise in the field. However, my most significant achievement has been founding my own company, NG Studio, in Sao Paulo. Through NG Studio, I've had the privilege of working on diverse projects and serving a wide array of clients, contributing to the vibrant architectural landscape of the region.

How did you become a designer?

MG : My father, an architect and landscaper, inspired my journey into design. Accompanying him to work ignited my interest. Additionally, my lifelong passion for music, playing multiple instruments, instilled in me a deep appreciation for artistic expression. These influences drove me to pursue a career in design, blending creativity with functionality to shape meaningful experiences.

What are your priorities, technique and style when designing?

MG : In my design process, I prioritize research, the conceptual phase, and execution. Each project is approached as a unique challenge, with careful consideration given to understanding the context and client needs. We begin by sketching ideas on pen and paper, then leverage technology and AI-powered rendering for further development. While digital tools are essential, I value the initial hands-on approach for its tactile and intuitive qualities. This blend of traditional and modern methods allows for a comprehensive exploration of ideas, leading to innovative and impactful design solutions.

Which emotions do you feel when designing?

MG : When designing, I initially feel a sense of stress, as I approach each project as entirely new, with its own set of challenges and opportunities. However, the conceptual phase is where I experience the most excitement, delving into research and exploring human experiences to inform the design process. Witnessing my concepts come to life during this phase is particularly gratifying. Ultimately, the culmination of the project, when we have a final product or finished project, brings a deep sense of fulfillment. Seeing the tangible result of my creative vision realized in the physical world is immensely rewarding and fuels my passion for design.

What particular aspects of your background shaped you as a designer?

MG : As a designer, I've found adaptability, communication, and problem-solving skills crucial to my success. Beyond design, my influences stem from various art forms like literature, cinema, and music, not solely architecture. This diverse background enriches my creative perspective and enables me to craft designs that resonate deeply with clients and users, elevating the human experience in the built environment.

What is your growth path? What are your future plans? What is your dream design project?

MG : My growth path involves expanding beyond architecture, landscape, and interior design to launch my own collection of furniture design. Additionally, I aspire to venture into various art projects, potentially exploring music as a creative avenue. Looking ahead, I aim to be remembered as a versatile designer who not only shapes physical spaces but also creates meaningful experiences through innovative and impactful designs. My future plans revolve around pushing the boundaries of creativity, pursuing new design opportunities, and leaving a lasting legacy in the world of design.

What are your advices to designers who are at the beginning of their career?

MG : Indeed, drawing inspiration from all forms of art and human experience is invaluable advice for young designers. Embracing this mindset allows for a rich and multifaceted approach to design, where insights from various disciplines converge to create truly innovative and impactful solutions. By immersing themselves in diverse sources of inspiration, young designers can cultivate a deeper understanding of the human condition and unlock boundless creative potential in their work.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

MG : be bold, brave and passionate. If you are following trends, you are already late. "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." - Antoine de Saint-Exupéry

What is your day to day look like?

MG : My day typically starts with a boxing session to energize and focus my mind. In the morning, I tackle challenging meetings and site visits, addressing any pressing issues and ensuring that projects are on track. The afternoon and evening are dedicated to design work, where I immerse myself in creative exploration, conceptualization, and design development

How do you know if a product or project is well designed? How do you define good design?

MG : "Architecture should speak of its time and place, but yearn for timelessness." - Frank Gehry. While design trends may fade with time, there are some interesting trends to explore. However, I always aim to focus on the human experience and create designs that stand the test of time, rather than simply chasing what's trendy.

How do you decide if your design is ready?

MG : Deciding if a design is ready involves reaching a point where it feels balanced, cohesive, and aligned with the project's objectives. While a design can always be improved, there comes a moment when further iterations risk diminishing returns or overcomplicating the concept. I keep Saint-Exupéry's quote in mind, aiming for simplicity and clarity in my designs. When every element serves a purpose and there is nothing left to remove without sacrificing functionality or aesthetics, I know the design is complete. However, I remain open to feedback and opportunities for refinement, recognizing that success is measured by the design's ability to resonate with its audience and fulfill its intended purpose.

What is your biggest design work?

MG : The Saint Charbel Chapel in Sao Paulo, Brazil, is my favorite design project. It's a serene sanctuary symbolizing the journey from materiality to enlightenment. Wooden arches guide towards a stone altar, with a concrete floor grounding the space. Water features evoke renewal. Each element is meticulously chosen for its symbolism, inviting contemplation. Working on this project was deeply meaningful, blending design with spirituality to create a sanctuary of peace and inspiration.

Who is your favourite designer?

MG : Peter Zumthor is definitely a standout designer for me. His approach to architecture is both thoughtful and poetic, emphasizing the sensory experience of space and materiality. If given the chance to converse with a deceased designer, I would choose Ludwig Mies van der Rohe. His minimalist approach and emphasis on "less is more" have had a profound impact on modern architecture and design. As for the most iconic designer of all time, it's difficult to pinpoint just one, but figures like Le Corbusier, Frank Lloyd Wright, and Charles and Ray Eames have left an indelible mark on the field. Overall, I admire designers who push boundaries, challenge conventions, and create work that resonates on both a functional and emotional level.

Would you tell us a bit about your lifestyle and culture?

MG : My lifestyle and culture are deeply intertwined with my creative process. Beirut holds a special place in my heart as a favorite and inspiring city, with its rich history and multicultural influences. Music is a fundamental part of my creative journey, as I am a musician myself, drawing inspiration from its rhythms and melodies. Growing up in Beirut, a city shaped by multiple civilizations, has profoundly influenced my design aesthetic and perspective. Although I currently reside in Sao Paulo, my roots in Beirut continue to inform my work, imbuing it with a sense of cultural richness and diversity. I believe that good design is essential for the advancement of society, as it has the power to shape environments, improve lives, and foster connections. Personally, design has inspired small but positively incremental changes in my life, from incorporating sustainable practices into my daily routine to creating more functional and aesthetically pleasing living spaces.

Would you tell us more about your work culture and business philosophy?

MG : At our office, teamwork is paramount, with a team of 20 architects collaborating closely on projects. Shared values and a constant pursuit of perfection are foundational to our business philosophy. When selecting business partners or hiring team members, we prioritize individuals who demonstrate a strong work ethic, adaptability, and a commitment to translating theoretical concepts into practical solutions. Our corporate culture emphasizes open communication, creativity, and a collaborative spirit. However, the core challenges of our profession include balancing creativity with practicality, meeting client expectations, and navigating complex project requirements. As architects, we are responsible for conceptualizing and executing design projects, with a keen focus on observing, analyzing, and translating ideas into built environments. Ultimately, a good designer, artist, or architect should possess traits such as creativity, attention to detail, problem-solving skills, and the ability to effectively communicate and collaborate with others.

What are your philanthropic contributions to society as a designer, artist and architect?

MG : As a designer, artist, and architect, I am deeply committed to giving back to the community through philanthropic contributions. One notable project is the WARKA water project, where we designed a structure to gather rainwater and convert it into potable water, addressing critical water scarcity issues in remote areas. Additionally, our design of Saint Charbel's Chapel in Sao Paulo serves as both a contribution to society and a symbol of solidarity with the Lebanese Christian community in Brazil. Personally, I have volunteered with the Missionaries of Charity in Ethiopia, leveraging my skills and expertise to support humanitarian efforts

What positive experiences you had when you attend the A’ Design Award?

MG : Attending the A’ Design Award was a rewarding experience. It allowed us to showcase our work internationally, gain inspiration from fellow designers, and potentially be recognized for our efforts. Participating in design awards offers exposure, feedback, and networking opportunities, contributing to professional growth and recognition. Design competitions are important for promoting creativity and excellence in the industry, serving as a platform to celebrate and elevate outstanding design achievements. Being named Designer of the Day would be a great honor, highlighting our commitment to innovation and design excellence.

Michel Ghostine Profile