Interview with Zhiqi Lin

Zhiqi Lin ("ZL") interviewed on Wednesday, 22 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

ZL : . My educational background includes a degree in Informatics with a focus on Human-Computer Interaction from the University of Washington. Throughout my career, I have worked for prominent companies like Adobe and Ingram Micro, where I developed my skills in UI/UX design and accessibility. I've had the opportunity to lead impactful projects, and work with a variety of clients.

How did you become a designer?

ZL : My journey into design began as a software engineer. I quickly realized that my true passion lay in improving user experiences and making technology more accessible. This realization drove me to pursue further education and experience in design. The transition was fueled by an internal drive to solve real-world problems through thoughtful design, inspired by mentors and the desire to create user-centered solutions.

What are your priorities, technique and style when designing?

ZL : My top three priorities when designing are usability, aesthetics, and user engagement. I focus on creating intuitive, visually appealing designs that resonate with users. My approach often involves a blend of digital tools like Figma for prototyping and Adobe Creative Suite for detailed graphics, combined with user research and iterative testing to refine and perfect the design.

Which emotions do you feel when designing?

ZL : Designing is an emotional journey for me. I feel a sense of excitement and curiosity during the initial idea phase, which fuels my creativity. As the design evolves, I experience a mix of satisfaction and anticipation, particularly when seeing the positive impact of my work. The most fulfilling moment is when the final product successfully addresses user needs and enhances their experience.

What particular aspects of your background shaped you as a designer?

ZL : My background in software engineering and accessibility has significantly shaped my approach to design. These experiences have instilled a strong emphasis on functionality and inclusivity. Additionally, my time spent collaborating with diverse teams has honed my communication and problem-solving skills, which are crucial in delivering effective design solutions.

What is your growth path? What are your future plans? What is your dream design project?

ZL : My growth path involves continually expanding my skills and exploring new areas of design. In the future, I aim to work on projects that leverage emerging technologies like AI to create even more personalized and predictive user experiences. My dream project would be to design a comprehensive platform that enhances mental well-being by seamlessly integrating various aspects of daily life, from productivity to relaxation.

What are your advices to designers who are at the beginning of their career?

ZL : For young designers, I recommend focusing on mastering the fundamentals while staying curious and open to learning. Embrace feedback and view challenges as opportunities for growth. Build a diverse portfolio and network with other designers to gain different perspectives. Most importantly, stay true to your passion and let it drive your creative journey.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

ZL : To fellow designers, I suggest prioritizing user needs and maintaining a balance between creativity and functionality. Avoid common pitfalls like overcomplicating designs or ignoring user feedback. Stay updated with industry trends but also develop a unique style that sets you apart. Networking and continuous learning are key to staying relevant and inspired.

What is your day to day look like?

ZL : A typical day starts at 6:30 AM with a fresh cup of coffee, followed by morning meetings with coworkers in India and Spain. After aligning with stakeholders, I take a break to make lunch. Afternoons are dedicated to focused design work, iterating on projects and mentoring younger designers. I end the day with a workout or some grocery shopping, followed by relaxation with a good book or a TV show like Clarkson's Farm.

How do you keep up with latest design trends? To what extent do design trends matter?

ZL : I keep up with design trends by following industry blogs, attending webinars, and participating in design communities. While it's important to stay informed about trends, I believe in balancing them with a timeless design approach that prioritizes usability and functionality. Inspiration often comes from a mix of current trends and personal creativity.

How do you know if a product or project is well designed? How do you define good design?

ZL : A well-designed product is intuitive, user-friendly, and meets the users' needs effectively. Good design is characterized by simplicity, accessibility, and aesthetic appeal. I evaluate designs based on their usability, user feedback, and how well they solve the intended problem.

How do you decide if your design is ready?

ZL : A design is ready when it meets the project's objectives, passes usability tests, and receives positive feedback from users. While there's always room for improvement, I decide to move on when the design effectively solves the problem and provides a seamless user experience. Continuous iteration and user feedback are key to ensuring a design's success. However, I acknowledge that in my mind, a design is never truly finished; there's always potential for further enhancement and refinement.

What is your biggest design work?

ZL : One of my most significant design projects is the recommendation system that I am currently working on for my company. This project involves designing a robust and intuitive system that leverages data and user behavior to provide personalized recommendations. The goal is to transform traditional supply chain processes into innovative, digital experiences that enhance user engagement and satisfaction. This project is particularly rewarding due to its complexity and the potential impact it has on improving workflows and decision-making for users.

Who is your favourite designer?

ZL : My favorite designer is Steve Jobs. His visionary approach to design and technology has had a profound impact on the industry. Jobs’ emphasis on simplicity, user experience, and the seamless integration of form and function continues to inspire me. His ability to innovate and create products that resonate deeply with users is something I greatly admire and strive to emulate in my own work.

Would you tell us a bit about your lifestyle and culture?

ZL : I currently live in the United States but grew up in China, blending Eastern and Western influences in my life and work. I enjoy traveling and exploring different cultures and cuisines, which enriches my creativity and design perspective. Writing and music are also integral parts of my creative process, often helping me stay focused and inspired. This diverse background and array of interests contribute to a unique approach to design that values both tradition and innovation.

Would you tell us more about your work culture and business philosophy?

ZL : I value a collaborative and user-centric work culture. I work both independently and with teams, always prioritizing clear communication and shared goals. When selecting business partners or team members, I look for individuals who are passionate, innovative, and align with the project’s vision. Flexibility, empathy, and continuous learning are core to my professional philosophy.

What are your philanthropic contributions to society as a designer, artist and architect?

ZL : I believe in giving back to the community by mentoring young designers and participating in pro bono projects that benefit non-profits and community organizations. I support design events and conferences, sharing knowledge and opportunities with emerging designers. My goal is to use design to create positive social impact and support initiatives that promote well-being and inclusivity.

What positive experiences you had when you attend the A’ Design Award?

ZL : Participating in design awards like the A’ Design Award has been incredibly rewarding. The three main benefits include gaining global recognition, receiving valuable feedback from industry experts, and networking with fellow designers. These competitions contribute to my career by validating my work, inspiring continuous improvement, and opening doors to new opportunities. Being recognized as the Designer of the Day was a great honor, affirming my commitment to impactful and user-centered design.

Zhiqi Lin Profile