Interview with Jiayi Chen

Jiayi Chen ("JC") interviewed on Tuesday, 7 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

JC : Absolutely, I'd love to share my journey as a designer. With over 4 years of experience in the UX design industry, I've had the privilege of working with renowned companies such as Toyota Motor North America and collaborating with clients from various sectors. My educational background includes a Master's degree in Interactive Design from the Savannah College of Art and Design, where I honed my skills in user experience research and translating ideas into reality through UI element building. Throughout my career, I've been dedicated to pushing the boundaries of automotive UI/UX design, specializing in creating intelligent interactive experiences for vehicles. My meticulous attention to detail and commitment to delivering exceptional solutions have been instrumental in shaping user experiences in cars. I've had the opportunity to work on projects ranging from designing center stack infotainment systems to crafting augmented reality heads-up displays, always striving to prioritize user experience and safety in every design decision. It's been a fulfilling journey, and I'm excited to continue pushing the boundaries of design innovation in the automotive industry and beyond.

How did you become a designer?

JC : Certainly, I'd be delighted to provide more insight into my background in art and design. My fascination with automobiles dates back to my childhood, where I developed a keen interest in cars. I practically knew every car model on the road, and encountering unfamiliar brands would fill me with excitement. As early as middle school, I started subscribing to automotive magazines monthly, immersing myself in the world of automotive design. During my formative years, I aspired to become an automotive stylist, fueled by my passion for shaping the future of automobiles. However, my perspective began to shift during my undergraduate studies when I was introduced to the realm of digital media. It was then that I realized the evolving trajectory of the automotive industry, moving beyond mere aesthetics to embrace trends in intelligence, automation, and multimodal interaction. This realization ignited a profound interest in automotive interior interaction and user experience design. Throughout my graduate studies, I witnessed the proliferation of smart devices, from wearable tech to mixed reality headsets, and the integration of various interactive interfaces within vehicle interiors. Exploring the challenges posed by designing for different-sized, intelligent surfaces further solidified my desire to pursue a career as an automotive UI/UX designer. My journey has been a fusion of childhood passion, academic exploration, and professional growth, all converging towards a singular goal: to craft immersive and user-centric experiences within the automotive realm.

What are your priorities, technique and style when designing?

JC : My design philosophy revolves around several core principles that I consider integral to my practice. Firstly, I prioritize user experience, ensuring that every design decision enhances usability, safety, and accessibility. Secondly, I strive for innovation by integrating the latest technology and trends into my designs, pushing boundaries and creating unique solutions that prioritize user safety and well-being. Thirdly, I place a strong emphasis on empathy and human-centered design, ensuring that my designs address real user needs and challenges, fostering a sense of connection and understanding between the user and the product. In terms of technique and style, I employ a versatile approach that combines digital tools with hands-on methods. I start with sketching and ideation sessions to explore concepts and iterate quickly, ensuring that safety considerations are embedded from the outset. I then transition to digital tools such as Figma, Adobe Creative Suite, and CAD software to develop detailed designs and prototypes, incorporating safety features and considerations throughout the process. I also leverage computer-aided design and renderings to visualize concepts and communicate ideas effectively, ensuring that safety is prioritized at every stage of the design process. When approaching a new project, I begin by conducting thorough research to understand user needs, market trends, and project objectives, with a particular focus on safety requirements. I collaborate closely with cross-functional teams, including engineers, marketers, and stakeholders, to gather insights and define project goals, ensuring that safety considerations are integrated into every aspect of the design. From there, I follow a structured design process, from concept development to prototyping and testing, meticulously ensuring that safety standards are met and exceeded.

Which emotions do you feel when designing?

JC : When I embark on a design project, my emotions are multifaceted and deeply intertwined with the core principles that guide my work. Firstly, there's a profound sense of responsibility and commitment to ensuring the safety and well-being of the end users. This responsibility serves as a guiding light throughout the design process, influencing every decision and iteration to prioritize user safety above all else. Simultaneously, I experience a deep sense of empathy and compassion towards the users whose lives will be impacted by the design. This empathetic perspective drives me to understand their needs, desires, and pain points on a deeper level, leading to the creation of solutions that resonate with them on a personal and emotional level. Throughout the design journey, I find myself oscillating between moments of exhilaration and contemplation. The initial ideation phase is filled with excitement and anticipation as I explore new concepts and possibilities, fueled by a sense of curiosity and wonder. However, as the project progresses, there's a shift towards introspection and focus, as I meticulously refine and iterate on the design to ensure it meets the highest standards of quality and usability. Ultimately, the most rewarding aspect of designing is the opportunity to positively impact people's lives and create meaningful experiences that enhance their daily routines. Whether it's designing a safer, more intuitive automotive interface or crafting a user-friendly digital platform, the sense of fulfillment that comes from knowing I've made a difference is unparalleled.

What particular aspects of your background shaped you as a designer?

JC : My passion for automotive design and interactive experiences has been the driving force behind my journey as an automotive UI/UX designer. It's this deep-seated interest that fuels my sense of purpose and fulfillment in crafting immersive and user-centric experiences within vehicle interiors. Every day, I am fortunate to be doing what I love, delving into the intricacies of automotive design and user experience. This genuine enthusiasm not only motivates me to continually push the boundaries of innovation but also infuses my work with a sense of purpose and meaning. While effective communication, aesthetic sensibility, and attention to detail are undoubtedly crucial in my role, it is my unwavering passion for automotive design and interactive experiences that truly propels me forward. It's this passion that allows me to approach each project with enthusiasm, creativity, and a deep-seated commitment to delivering exceptional results.

What is your growth path? What are your future plans? What is your dream design project?

JC : My growth path involves aspiring to become a design director or creative lead within the RV brand, focusing on shaping the future of automotive interior design. This entails spearheading innovative projects that redefine the user experience within vehicles, incorporating cutting-edge technology and ergonomic principles to enhance safety, comfort, and overall satisfaction for passengers. One of my dream design projects is to lead the development of the next generation of RV interiors, integrating seamlessly connected and intelligent features that elevate the travel experience for adventurers and explorers. My future plans revolve around continually challenging myself to innovate and make a meaningful impact in the automotive design industry, driving positive change and inspiring others to push the boundaries of creativity and functionality in design.

What are your advices to designers who are at the beginning of their career?

JC : My advice to designers who are at the beginning of their career is to remain curious, humble, and resilient. It's essential to stay open to learning and to constantly seek out new challenges and opportunities for growth. Here are a few specific pieces of advice: Embrace Failure: Understand that failure is a natural part of the learning process. Don't be afraid to take risks and make mistakes, as they often lead to valuable insights and growth. Seek Feedback: Actively seek feedback from mentors, colleagues, and peers. Constructive criticism can help you identify areas for improvement and refine your skills. Build a Diverse Skill Set: Don't limit yourself to one area of design. Explore different disciplines and technologies to broaden your skill set and become a more versatile designer. Network: Networking is crucial in the design industry. Attend industry events, join professional organizations, and connect with other designers to expand your network and learn from others' experiences. Stay Inspired: Keep yourself inspired by regularly exposing yourself to new ideas, trends, and influences. Whether it's through books, podcasts, workshops, or exhibitions, seek out sources of inspiration that fuel your creativity and passion for design. Remember that success in design is a journey, not a destination. Stay patient, persistent, and passionate, and never stop striving to improve and evolve as a designer.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

JC : Drawing from my own experiences, I believe that embracing humility is key to sustained success in the design field. Regardless of our achievements, there's always more to learn and new perspectives to consider. By remaining open-minded and receptive to feedback, we not only foster personal growth but also contribute to a culture of collaboration and innovation within the design community. So, my advice to fellow designers is this: stay humble, keep learning, and never underestimate the power of continuous improvement.

What is your day to day look like?

JC : My typical day starts around 8 a.m. I begin with breakfast, then prepare for work. Usually, I work remotely from home. If I head into the office, I engage in activities like UX Kaizen sessions, testing interface usability, or even test driving newly released vehicles, including competitors' models. The company provides lunch around noon. In the afternoon, I tackle various tasks, attend meetings, and sometimes explore new restaurants with friends after work. Badminton and swimming are my favorite sports, so I often play a game or swim after dinner. Finally, I unwind by taking a shower and indulging in some acrylic painting before calling it a day.

How do you keep up with latest design trends? To what extent do design trends matter?

JC : Staying updated with the latest design trends is essential in the ever-evolving field of design. While I value staying informed about current trends, I also believe in maintaining a balance with my own personal design style. My goal is to create designs that are not only aesthetically pleasing but also timeless and reflective of my unique vision as a designer. I approach design trends as sources of inspiration rather than strict guidelines to follow. By observing trends across various industries, attending design conferences, and exploring design publications, I gain insights into emerging patterns and techniques. However, I always filter these trends through my own creative lens, integrating elements that resonate with my design philosophy and the specific needs of each project. Ultimately, the most important aspect is to create designs that are innovative, functional, and meaningful to the end user. While trends can provide valuable inspiration, the core principles of design, such as usability, sustainability, and human-centeredness, remain paramount in my approach.

How do you know if a product or project is well designed? How do you define good design?

JC : Determining whether a product or project is well-designed involves evaluating various aspects that contribute to its overall effectiveness and impact. For me, good design is characterized by several key factors: Functionality: A well-designed product or project should fulfill its intended purpose efficiently and effectively. It should address the needs and preferences of its users while offering practical solutions to their problems. User Experience: Good design prioritizes the user experience, ensuring that interactions with the product or project are intuitive, seamless, and enjoyable. It considers factors such as ease of use, accessibility, and emotional engagement to create meaningful experiences for users. Aesthetics: Visual appeal plays a crucial role in good design. It involves striking a balance between form and function, incorporating elements of beauty, harmony, and elegance to enhance the overall user experience. Innovation: Good design pushes the boundaries of creativity and innovation, offering fresh perspectives and novel solutions to existing challenges. It embraces new technologies, materials, and approaches to design, driving progress and evolution in the field. Sustainability: A well-designed product or project considers its environmental impact and promotes sustainability throughout its lifecycle. It prioritizes eco-friendly materials, manufacturing processes, and disposal methods to minimize harm to the planet. When evaluating the quality of a design, I look for coherence, consistency, and attention to detail. I assess whether the design effectively communicates its intended message or function, whether it resonates with its target audience, and whether it stands the test of time. Additionally, I consider feedback from users and stakeholders, iterating and refining the design based on their insights and suggestions. Common mistakes to avoid in design include prioritizing style over substance, neglecting user needs, overcomplicating designs, and disregarding sustainability. By focusing on the core principles of functionality, user experience, aesthetics, innovation, and sustainability, designers can create designs that are not only visually appealing but also meaningful, impactful, and enduring.

How do you decide if your design is ready?

JC : Determining if a design is ready involves a blend of intuition, experience, and objective evaluation. While perfection may be an ideal, particularly in terms of user experience, there's always room for optimization. Take, for instance, my A' Design Award-winning project, the Mukden Palace Experience. Although it's not a comprehensive UX project, its innovation lies in being the first Vision Pro-based award-winning project. This innovation is pivotal as it sets a precedent for future visionary designers, paving the way for groundbreaking advancements. Therefore, for me, when I perceive a design to hold certain societal significance and influence, it's deemed ready for implementation. Here are some key indicators signaling readiness: Meeting Objectives: The design effectively addresses established goals and requirements, fulfilling its intended purpose and meeting user needs. User Testing and Feedback: Iterative testing and feedback loops validate design decisions and identify areas for improvement. Consistent alignment with desired outcomes signals readiness. Iterative Refinement: Iterative refinement leads to optimizations, ensuring the design aligns closely with project objectives and user needs. Alignment with Brand and Guidelines: Designs must align with brand identity and guidelines, maintaining consistency across all touchpoints. Intuition and Gut Feeling: Seasoned designers rely on intuition, recognizing when a design feels complete and cohesive after investing time and effort. While acknowledging that there's no perfect design, recognizing a design's societal significance and potential impact plays a crucial role in determining its readiness for implementation.

What is your biggest design work?

JC : My most significant design endeavor thus far is my involvement in the development of Toyota's 2024 Multi-media System. While this design has yet to be released, its anticipated impact spans over a hundred countries and regions worldwide. This project holds particular importance to me as it marks my inaugural undertaking since joining Toyota. My aspiration is to enhance the user experience for Toyota owners, ensuring seamless digital experiences while prioritizing driving safety. The project's significance lies in its potential to revolutionize the way users interact with in-car technology, offering intuitive interfaces and advanced functionalities. As a designer, being part of such a groundbreaking initiative is immensely rewarding, knowing that my contributions will directly impact the lives of Toyota drivers globally. One of the key aspects of this project is its focus on integrating cutting-edge technology with user-centric design principles. We aim to create a system that not only meets the evolving needs of users but also anticipates their future expectations. This requires meticulous attention to detail, extensive user testing, and continuous refinement to ensure optimal performance and usability. Undoubtedly, this project presents numerous challenges, ranging from technical complexities to ensuring seamless integration with existing vehicle systems. However, overcoming these challenges fuels my passion for design, driving me to push boundaries and deliver exceptional solutions. While I am excited about the potential impact of the 2024 Multi-media System, I am also looking forward to future projects that will further elevate the user experience in the automotive industry.

Who is your favourite designer?

JC : If I had to pick a favorite designer, it would undoubtedly be Dieter Rams. His minimalist approach to design and emphasis on functionality have had a profound influence on my own design philosophy. Rams' timeless creations for Braun and his Ten Principles of Good Design continue to resonate with designers worldwide. His ability to blend form and function seamlessly, creating products that are both aesthetically pleasing and highly functional, is truly inspiring. If given the chance to converse with a deceased designer, I would choose to speak with Steve Jobs. While primarily known as a tech visionary, Jobs' design sensibilities played a crucial role in shaping the modern digital landscape. His relentless pursuit of perfection and emphasis on user experience revolutionized industries beyond just technology. Learning from his insights into design, innovation, and business would be invaluable. In terms of iconic designers, it's hard to overlook the contributions of figures like Charles and Ray Eames, Frank Lloyd Wright, and Coco Chanel. Each has left an indelible mark on their respective fields, redefining design and pushing the boundaries of creativity. Overall, I admire designers who not only create beautiful objects but also prioritize functionality, sustainability, and user experience. Those who challenge conventions, push boundaries, and leave a lasting legacy inspire me the most.

Would you tell us a bit about your lifestyle and culture?

JC : Growing up in Shenyang, China, I was deeply influenced by the rich history and cultural heritage of my hometown. One of my most memorable projects was designing for the Palace Museum, a treasure trove of Chinese history and art. This experience allowed me to connect with my roots and contribute to preserving and showcasing our cultural legacy. Currently, I split my time between Detroit and Dallas, two cities with distinct cultural landscapes and design influences. In Detroit, I'm inspired by the city's resilience and its vibrant arts scene, while in Dallas, I'm immersed in a dynamic business environment and cutting-edge design trends. My bicultural background and exposure to diverse cities have shaped my design philosophy, emphasizing the importance of cultural context and community engagement in my work. These experiences have enriched my understanding of design's role in society and reinforced my commitment to creating meaningful and impactful experiences for people from all walks of life.

Would you tell us more about your work culture and business philosophy?

JC : My work culture and business philosophy revolve around collaboration, innovation, and a relentless pursuit of excellence. I believe in fostering an environment where creativity flourishes and diverse perspectives are valued. Communication and transparency are key pillars of my work culture, ensuring that everyone on the team feels heard and empowered to contribute their best ideas. While I often work independently on design exploration and ideation, I also collaborate closely with cross-functional teams, including engineers, developers, and marketers, to bring projects to fruition. I believe in the power of teamwork and recognize that the best solutions often emerge from collective effort and brainstorming. When selecting business partners or hiring team members, I prioritize qualities such as passion, creativity, and a strong work ethic. I look for individuals who are not only skilled in their craft but also share my commitment to delivering exceptional results and exceeding client expectations. Integrity, adaptability, and a willingness to embrace challenges are also important traits that I value in my colleagues. In terms of job responsibilities, my role as a designer encompasses various tasks, including user research, concept development, prototyping, and iteration. I am responsible for ensuring that designs align with user needs, business goals, and brand objectives, while also meeting technical requirements and industry standards. The core challenges of my profession often revolve around balancing creativity with practicality, navigating complex design constraints, and staying abreast of evolving technologies and design trends. As a designer, it's essential to remain adaptable, resilient, and open-minded in the face of these challenges, continually seeking opportunities for growth and learning. Overall, I believe that a good designer, artist, or architect should possess a combination of technical skills, creativity, empathy, and a strong attention to detail. They should be able to think critically, problem-solve effectively, and communicate their ideas clearly and persuasively. Additionally, a passion for continuous improvement and a genuine desire to make a positive impact through design are qualities that set exceptional designers apart.

What are your philanthropic contributions to society as a designer, artist and architect?

JC : As a designer, I believe in using my skills and talents to give back to the community and contribute to positive social change. One way I do this is by engaging in pro bono design work for nonprofit organizations or community initiatives that align with my values and passions. By offering my design expertise to worthy causes, I can help amplify their impact and raise awareness for important issues. In addition to pro bono work, I also seek opportunities to mentor and support young designers, artists, and architects through design events, conferences, and educational programs. I believe in the importance of nurturing the next generation of creative talent and providing them with guidance, resources, and networking opportunities to help them succeed in their careers. Furthermore, I actively participate in design events and conferences, both as a speaker and attendee, where I share insights, experiences, and best practices with fellow professionals and aspiring designers. These events not only allow me to stay connected to the design community but also provide a platform for me to support and advocate for the advancement of design as a whole. Overall, my philanthropic contributions to society as a designer stem from a genuine desire to use design as a force for good and make a positive impact on the world around me. Whether it's through pro bono work, mentorship, or participation in design initiatives, I strive to leverage my skills and expertise to create meaningful change and inspire others to do the same.

What positive experiences you had when you attend the A’ Design Award?

JC : Participating in the A’ Design Award was truly a rewarding experience for me on multiple levels. Firstly, it provided me with valuable recognition and exposure within the design community and beyond. Being acknowledged for my work by esteemed professionals and peers served as a significant validation of my skills and creativity, boosting my confidence and motivation as a designer. Secondly, the A’ Design Award platform offered me the opportunity to showcase my projects to a global audience, helping to elevate my visibility and credibility within the industry. The extensive publicity and media coverage generated by the award further amplified the reach of my work, opening up new opportunities for collaboration and professional growth. Lastly, the feedback and insights received from the jury and fellow participants were invaluable in terms of refining my design process and pushing the boundaries of my creativity. Engaging with diverse perspectives and constructive criticism allowed me to gain fresh perspectives on my work and identify areas for improvement, ultimately contributing to my development as a designer. Participating in design awards and competitions offers several benefits for designers. Firstly, it provides a platform for recognition and exposure, helping to increase visibility and credibility within the industry. Secondly, it offers opportunities for networking and collaboration with other professionals and organizations, fostering connections that can lead to new projects and opportunities. Finally, it serves as a catalyst for personal and professional growth, encouraging designers to push their creative boundaries and strive for excellence in their work. As for being named the Designer of the Day, it's truly an honor and a privilege. It's a wonderful opportunity to share my journey, insights, and experiences with a wider audience, and to inspire aspiring designers to pursue their passion and dreams. I'm grateful for the recognition and support from the A’ Design Award community, and I look forward to continuing my journey as a designer with enthusiasm and dedication.

Jiayi Chen Profile