Interview with Nathália Cristina de Souza Vilela Telis

Nathália Cristina de Souza Vilela Telis ("NCDSVT") interviewed on Tuesday, 27 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

NCDSVT : Tenho mais de 8 anos de experiência profissional como arquiteta e urbanista, especializada em projetos residenciais e comerciais de alto padrão. Sou fundadora do escritório Nathália Vilela Architecture and Design, onde conduzi diversos projetos nacionalmente e internacionalmente, incluindo consultorias em Chicago, Portugal e Dubai. Meu portfólio abrange trabalhos variados, como interiores de iates e residências de luxo. Ao longo da minha carreira, colaborei com clientes exigentes que buscam soluções inovadoras, funcionais e personalizadas. Sou formada em Arquitetura e Urbanismo e busquei continuamente aperfeiçoamento, especialmente em design de interiores e iluminação.

How did you become a designer?

NCDSVT : I decided to become a designer at the age of 17, driven by a strong internal desire. Once I made that decision, I embraced it wholeheartedly. Initially, I wanted to be an architect, so I pursued a degree in Architecture and Urbanism. Today, however, I focus much more on interior design than on architecture itself. I also design houses from scratch, and that is one of my greatest joys — to create complete homes, including both architecture and interiors. This holistic approach allows me to craft environments that are harmonious, functional, and deeply connected to the needs and dreams of the people who will live there. Whether it’s a new build or an interior project, I strive to bring authenticity and emotion to every detail. It was an internal calling rather than external influence that guided me, and every day I am motivated by the opportunity to tell stories through design.

What are your priorities, technique and style when designing?

NCDSVT : My top three priorities when designing are functionality, emotional connection, and authenticity. I believe a space must serve its users efficiently while also creating an emotional bond that makes it truly feel like home or a meaningful place. Authenticity ensures that each project reflects the unique identity and needs of the client, rather than following trends or generic formulas. I do not draw well freehand and was not born with that talent, so I rely heavily on technology such as SketchUp and V-Ray for modeling and realistic renderings, which allow me to communicate ideas clearly and adapt quickly. While I appreciate hands-on approaches, computer-aided design and visualization provide the precision and flexibility I need. When I start a new project, I begin by listening closely to the client, understanding their lifestyle, desires, and emotions. From there, I build a concept that balances aesthetics, functionality, and feelings, ensuring a holistic and personalized design solution.

Which emotions do you feel when designing?

NCDSVT : When designing, I feel a mix of excitement, curiosity, and deep fulfillment. The initial idea phase is incredibly inspiring — it’s when possibilities seem endless, and creativity flows freely. However, I also love the entire journey of design, from concept development to seeing the finished project come to life. What I enjoy most is the process of solving problems creatively and tailoring solutions that truly resonate with the client’s needs and emotions. Designing fulfills me by allowing me to express my creativity while making a positive impact on people’s lives. The pleasure I derive from designing comes from knowing that my work can transform environments into meaningful, functional, and beautiful spaces.

What particular aspects of your background shaped you as a designer?

NCDSVT : Beyond design skills, several non-design abilities have been crucial to my success. Strong communication and empathy allow me to truly understand clients’ needs and build trusting relationships. Project management skills help me coordinate multiple aspects efficiently and meet deadlines. Adaptability and continuous learning have enabled me to evolve with the industry and embrace new technologies. The biggest influence on my design work has been the clients themselves; their stories and aspirations shape every project. My design journey has been one of persistent growth, fueled by determination and a genuine desire to make a positive impact.

What is your growth path? What are your future plans? What is your dream design project?

NCDSVT : My growth path involves continuously developing both my creative skills and business acumen. I want to expand my design practice internationally while deepening my expertise in sensory and human-centered design. In the future, I aspire to be recognized not only as a talented designer but also as a thought leader who inspires others to create with authenticity and purpose. I want to design spaces that heal, inspire, and connect people.

What are your advices to designers who are at the beginning of their career?

NCDSVT : My advice to young designers is to be patient, resilient, and always open to learning. The path is not always easy — I faced challenges early in my career, including proving my vision in environments that valued tradition over innovation. It’s important to stay true to your creative voice but also to listen and adapt. The best advice I ever received was to focus on quality and authenticity rather than chasing trends or shortcuts. To grow your expertise, seek continuous education, surround yourself with inspiring professionals, and embrace every opportunity to practice and reflect. Building strong relationships and learning from each project are key to lasting success.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

NCDSVT : To be successful, I recommend cultivating authenticity, empathy, and resilience. Stay true to your creative vision but always listen closely to your clients’ needs. Avoid the trap of following trends blindly — instead, focus on creating meaningful, functional designs that stand the test of time. Be disciplined with your process and communicate clearly and transparently. Embrace continuous learning and adaptability, as the design field constantly evolves. Lastly, build strong relationships and networks, as collaboration often opens doors to new opportunities. My advice is to balance creativity with professionalism and never lose sight of the human impact of your work.

What is your day to day look like?

NCDSVT : My day usually starts with reviewing emails and setting priorities for the tasks ahead. I like to begin with creative work in the morning when my mind is fresh, such as developing concepts or working on renderings. Throughout the day, I balance meetings with clients, project management, and technical detailing. On quieter days, I enjoy researching design trends, exploring new materials and technologies, or watching real estate, renovation, and construction series. What keeps me motivated are small moments like seeing a project take shape visually or receiving positive feedback from clients. These little victories bring joy and excitement even on busy or routine days.

How do you keep up with latest design trends? To what extent do design trends matter?

NCDSVT : I stay informed about design trends through research, events, and industry publications, but I don’t let trends dictate my work. I prefer to develop a personal and timeless style that reflects the unique needs and identity of each client. While trends can inspire, my focus is on authenticity and creating designs that endure beyond seasonal fashions. When I do explore trends, I filter them carefully to see what aligns with my vision and my clients’ realities. My inspiration comes from diverse sources, including nature, culture, art, and everyday life.

How do you know if a product or project is well designed? How do you define good design?

NCDSVT : What is good design for me may not be the same for others, so the key question I ask is, "Who is this design for?" A design is successful when it truly meets the desires and reality of its intended users. I evaluate good design based on how well it serves the people it was created for, ensuring that their needs, lifestyle, and context are fully considered and respected.

How do you decide if your design is ready?

NCDSVT : I believe a design is ready when it fulfills its purpose and fully meets the client’s briefing, needs, and expectations. While I acknowledge that there is always room for improvement, I understand that perfection can become an obstacle. The key moment to stop refining and move on is when further changes no longer add meaningful value or could delay the project unnecessarily. I keep an open mind to revisit past designs if needed, but I also trust my process and judgment to know when a project is complete. Success is measured by the positive impact the design has on its users and how well it functions in real life.

What is your biggest design work?

NCDSVT : One of my biggest and most meaningful design works is the project “Awakening Immersive Experience,” which received the Silver A' Design Award. This was my first international award, and it carries a great weight of gratitude for me. This conceptual project aimed to create a sensory and emotional connection between people and the Amazon rainforest, emphasizing sustainability, biomimicry, and immersive architectural experiences. It serves as a pause from the fast-paced life, an invitation to remember where we come from. My aspiration was to design not just a physical space but a transformative experience that awakens awareness and respect for nature. The project was designed with a multidisciplinary approach, combining architecture, technology, and environmental science. What makes it special is its innovative concept and potential to inspire change. The main challenges involved integrating various disciplines and creating an engaging, immersive experience. Currently, I am working on several residential and commercial projects that focus on personalized living and sensory design, which excite me deeply.

Who is your favourite designer?

NCDSVT : My favorite designer is Zaha Hadid. I admire her bold vision, innovative approach, and ability to challenge architectural norms with fluid, futuristic forms. If I had the chance to talk with a deceased designer, I would choose her, as her work has profoundly impacted contemporary design. I also admire Frank Lloyd Wright for his harmony with nature and timeless architectural language. Both have shaped our understanding of good design by pushing boundaries and creating spaces that are both functional and emotionally resonant.

Would you tell us a bit about your lifestyle and culture?

NCDSVT : My lifestyle is rooted in balance, creativity, and connection. I find inspiration in cities that blend culture, nature, and innovation; one of my favorites is Orlando for its vibrant diversity and energy. Music often accompanies my creative process, helping me focus and evoke emotions. My culture deeply influences my design approach — valuing warmth, authenticity, and a strong connection to place and people. Currently, I’m based in Brazil, working on several residential and commercial projects that emphasize sensory experiences and personalized living. I believe good design is essential for societal advancement because it improves quality of life, promotes well-being, and fosters community. Through design, I have introduced small but impactful changes in my own life, such as creating organized, harmonious spaces that enhance daily routines and mental clarity.

Would you tell us more about your work culture and business philosophy?

NCDSVT : My work culture is based on professionalism, transparency, and respect. I strive to create an environment where collaboration and clear communication are prioritized. I mainly work independently but value partnerships that bring complementary skills and perspectives. I am approachable and open, which makes it easy to work with me. When selecting business partners or team members, I look for integrity, creativity, commitment, and a collaborative spirit. The core challenges in my profession include managing client expectations, balancing creativity with practicality, and staying updated with industry trends. My responsibilities range from conceptual design to project delivery and even construction management, ensuring the project is completed on time and with quality. I oversee the entire process, from initial concept to handing over the keys to the client so they can move in. This comprehensive involvement allows me to maintain the integrity of the design and guarantee client satisfaction. A good designer must be empathetic, adaptable, detail-oriented, and passionate about continuous learning.

What are your philanthropic contributions to society as a designer, artist and architect?

NCDSVT : As a designer, I believe in the power of giving back to the community. While I have not yet formally engaged in pro bono work, I am open to opportunities that align with my values and where my skills can make a meaningful impact. I highly respect and support artists, designers, and architects who participate in humanitarian projects, as I believe design has the power to improve lives and address social challenges. I enjoy sharing my knowledge through participation in design events and conferences, and I was honored to be invited to give lectures to students at the university where I graduated. Offering mentorship and guidance to emerging talents whenever possible is very important to me. Supporting the next generation of creatives is essential for the growth and evolution of our profession.

What positive experiences you had when you attend the A’ Design Award?

NCDSVT : Participating in the A’ Design Award has been an extremely enriching experience for my career. Beyond the international recognition, the award provided me with global visibility, allowing my work to reach audiences and markets I couldn’t access before. Another important benefit was the opportunity to be part of an exclusive network of awarded designers, which opened doors to valuable collaborations and learning experiences. Additionally, the submission and evaluation process made me deeply reflect on my practice and improve how I present my projects, raising the quality of my portfolio. For me, competitions like the A’ Design Award are essential to boost professional growth and stimulate innovation in design.

Nathália Cristina de Souza Vilela Telis Profile