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Read more..Will&Tao Design was founded in New York in 2024 and quickly became a pioneer in the creative design industry. With a broad portfolio of innovative projects, proficient in a wide range of design disciplines from branding and digital media to experience and architectural design. The diverse achievements of Will&Tao Design combine artistic vision and technology, providing solutions that not only meet customer needs but also set new industry benchmarks. A team of visionary designers and industry experts is committed to breaking through creative boundaries and redefining modern aesthetics.
Jintao Zhai ("JZ") interviewed on Saturday, 28 June.
JZ : My design journey began at Fuzhou University (2014-2019), where I earned a Bachelor of Engineering in Landscape Architecture, followed by a Master of Architecture from the University of Michigan, Ann Arbor (2021-2024). After graduating, I co-foundedWill & Tao Design Incin New York, focusing on interdisciplinary design that bridges cultural narratives and sustainable innovation.
JZ : Growing up in China’s rapidly urbanizing cities, I witnessed how design shapes human experiences. My undergraduate studies revealed landscape architecture’s power to heal communities, while my graduate work at Michigan refined my belief: Architecture must respond to cultural memory while pioneering ecological resilience. It’s a mission, not just a career.
JZ : Three pillars guide my work:Contextual Sensitivity(dialogue with heritage and environment),Human-Centered Iteration(prototyping spatial experiences).Material Honesty(expressing sustainability through tactile choices).I blend hand sketches and parametric tools, valuing physical models to test spatial narratives before digital refinement.
JZ : The initial concept phase electrifies me – it’s where chaos crystallizes into possibility. Yet true fulfillment comes from witnessing users inhabit spaces we envisioned. Design is empathy materialized; that translation from abstract idea to lived emotion is my deepest joy.
JZ : Beyond technical training,cross-cultural negotiation(navigating East-West design philosophies) andnarrative storytelling(framing design logic for diverse stakeholders) proved crucial. My mentor at Michigan taught me: "Great architecture speaks first to the heart, then to the mind.
JZ : With Will & Tao, we aim to redefine"Cultural Infrastructure"– libraries, community centers – as catalysts for social equity. My dream project? A migratory cultural hub along the Silk Road, using adaptive reuse to celebrate nomadic heritage in a climate-responsive framework.
JZ : 1、Embrace constraints– they breed innovation. 2、Design with your feet– site immersion reveals invisible narratives. 3、Seek criticism, not validation.
JZ : Avoid the "signature style trap." Respond to project DNA, not your portfolio. Invest in "slow research" – spend a week mapping neighborhood rituals before drafting. True innovation lies in listening beyond the brief.
JZ : Mornings begin with tea and hand-drawing meditation. Postnoons are collaborative deep work with our team, evenings for global design webinars. The highlight? Watching interns reinterpret our sketches – their fresh eyes refuel my creativity.
JZ : Trends are data points, not dogma. I track biomimicry and AI-driven spatial analysis via platforms likeDezeenandArchinect, but cultural sustainability remains my anchor. A building should whisper its place’s history while breathing with the future.
JZ : Good design answers "why" before "how." Three litmus tests:1、Does it dignify its users? 2、Will it age with grace? 3、Does it give more to the environment than it takes? Avoid the "iconic but irrelevant" pitfall.
JZ : A design is ready when stakeholders forget it’s "designed" – when space feels inherently inevitable. We prototype until the solution seems obvious, then step back. Perfection is the enemy of relevance; architecture must live, evolve, and sometimes scar.
JZ : Jiangmen Tech City, embodies my core ethos. We transformed a derelict industrial site into a climate-responsive cultural incubator. Its kinetic roof adapts to weather patterns, while modular interiors foster impromptu collaborations. It’s architecture as a living system—not a static monument.
JZ : Liu Jiakuntaught me vernacular’s revolutionary potential.Zaha Hadidredefined ecological tectonics. If I could converse with a departed master?Lina Bo Bardi– her brutalist poetry fused social justice with raw beauty.
JZ : New York’s kinetic energy fuels me, but Fuzhou’s intimate lanwei alleys live in my bones. I design with jazz – its improvisational logic mirrors architectural problem-solving. Small design ritual? Hand-writing letters to clients; slowing communication deepens understanding.
JZ : Will & Tao operates as a"laboratory of voices"– architects, anthropologists, even poets co-create. Key partner criteria? Intellectual humility and obsessive curiosity. Our core challenge? Balancing commercial pragmatism with radical experimentation.
JZ : We dedicate 10% capacity to"Architecture for Diaspora"– pro bono designs preserving migrant communities’ cultural memory. Recently, we transformed a Brooklyn laundromat into a Cantonese elders’ storytelling hub. Design’s highest calling? To be a vessel for belonging.
JZ : Winning gold was profoundly validating. Two key benefits:1、Global credibility– awards are passports for young practices.2、Critical reflection– the jury’s critique refined our manifesto. Being "Designer of the Day"? A reminder that architecture is a marathon of daily passions.
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