About Yaman Hu

I’m a New York City-based Art Directo I focus on on global campaigns and brand identity — creating toolkits that are adapted for markets around the world. With a background in graphic design, I do visual work for brands that is rooted in strategy. While I am passionate about craft and aesthetics, I have always looked at design as a means to solve problems, tell stories, and change things.

Interview with Yaman Hu

Yaman Hu ("YH") interviewed on Tuesday, 10 November.

Could you please tell us about your experience as a designer, artist, architect or creator?

YH : I've worked in design industry for 8 years after graduate from art school. My experience is focusing on visual design and UX products as an art director and product designer.

How did you become a designer?

YH : I was starting to learn painting when I was 10, with the year goes I found using painting to express my feeling is not the only thing makes me happy, design a tangible product and let people use it is more fun, so I majored in multimedia design and become a graphic and product designer later on.

Would you tell us more about your work culture and business philosophy?

YH : I believe the branding design work could save the business. Despite the public relations and marketing part, the design language could help a brand let the public remember, just like Coke Cola, the success of it is not the only the product is self, also the visual representing the brand value, the red color, the brand font, the bold branding strategy.

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