Lana Raizen is a russian graphic designer who has experience in design more than 9 years. She is currently the freelancer designer who lives in Russia and works with a lot of international companies. She involved more than 300 projects in Russia and abroad in different types (interior, cars, building, kids, lawyers and many others). She is an author of a graphic book about Siberia. Lana loves to travel and takes inspiration in nature for her projects.
Lana Raizen ("LR") interviewed on Thursday, 12 November.
LR : I have nine years of my design career. My clients are from around the world: the United States, Spain, France, Germany, Cambodia, Turkey, Iraq, Ukraine and Russia of course. Among them are magazines, the largest manufacturers, cosmetics brands, automotive brands etc.
LR : I have always loved drawing and traveling. But when it was time to choose a profession, I started to study at the hotel business and tourism management. After graduating from the Academy and having worked for several years in the field of tourism, I realized that I would not particularly succeed in traveling with this profession, and I don’t have enough time for creative work. Then I decided to become a graphic designer, but office work didn't attract me anymore, so I became a freelancer. So, I was able to both realize my creativity and travel. I studied web design courses at the University of Novosibirsk. But I acquired all the professional skills myself, watched educational videos, read design books.
LR : I prefer a light clean design, not overloaded with information or graphic elements. It is always more pleasant to watch a catalog or magazine with empty space, where the elements are arranged logically, and each has its own negative space, and it does not come into contact with another element.
LR : Concentration. To create a good design, you need to immerse yourself in work, focus on every detail. If there is a distraction, it will not allow you to perform work at 100% quality.
LR : I am very curious, I constantly read everything, study, even things not related to design. In addition, I can concentrate on the task, to immerse myself completely in the work. These are great qualities for a designer, because allow me to do work quickly and efficiently.
LR : For a long time, I only worked on projects with different clients. There was a period when I had my own business - the monthly magazine about the musical life of my hometown. And only a couple of years ago I decided to do something really personal, for the soul, not commercial. So, I created a graphic book “Siberia”. At about the same time, I decided to try participating in international design awards. I received a bronze at A'Design Award & Competition and silver and bronze at the Indigo Design Award. I want to continue to develop in design, to acquaint people with my works. In February of this year, I held an exhibition of my designs. I think that soon I will spend one more. In my country, there are practically no possibilities for all the goals that I want to achieve in design. So now I am thinking about moving to another country, in which I can continue to develop as a designer.
LR : Watch educational videos, read books about design, you can subscribe to the design community, they have a lot of useful information that helps to improve your skills. Engage in self-development and improve your skills.
LR : My usual day begins with a healthy breakfast and coffee, after which I get to work, or rather to read my mail, I reply to letters on new projects, or on current ones. And after that, I am directly engaged in the design of current projects. Depending on my workload, my working day ends at 10-11 pm. If there is a lot of work, then I have to stay until morning. But always before going to bed, I read a design digest or design news in professional communities. If I still have the energy, then I watch the video on the design in the hope of learning something new that I don’t know yet.
LR : I always try to follow the trends, but I do not always use them in my projects. Because most of the trends are now created only to stand out, but at the same time they are inconvenient. I want to say that in selling commercial design, using trends is not always a good idea, especially in my country, where people are more committed to the traditions and to the old and the familiar than to the new.
LR : First of all, I pay attention to the combination of colors and shades, then to the grid. If the layout is chaos, then I cannot call this design a good one. For me, a good design is a correct, concise, built on a grid, but not without creativity the layout with harmoniously selected colors.
LR : My biggest pride is my own project - a book about Siberia. Everything from the idea and the creation of the concept to the final layout is my work. I really like the result, and working on this project I received great pleasure.
LR : I have no idols, I work in my own style and I am inspired not by people, but by nature. But I like the design attitude and some of the work of Chris Do.
LR : The city in which I definitely fell in love - Newport in Oregon, US. I have never met such an unusual place with its pleasant atmosphere. I enjoy rock music, but at the same time I have periods when I listen to neoclassical music, it all depends on the inner state of the soul. Now I live in Russia, in the near future I plan to go on a trip to Europe, to be inspired by new beauties and ideas.
LR : All my clients say that it is very easy to work with me, I understand the task from a half-word. There are even moments when the client does not know what he or she wants, but I guess his desires. I adore my work and my regular clients; they are wonderful people.
LR : It is always a pleasure to win prizes, and now I know this from my own experience. After the winning, I began to receive more feedback, there are more new customers.Lana Raizen Profile
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