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Graduated as Designer in Moscow, Russia. Found out that interesting part of study was creating packages. If some crazy bright ideas come to mind during thinking about new package to create – then this package can be a miracle and work as something new in shop market. Believe, that nonstandard packages are great tool to increase demand for goods. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought. The basis may be the innovation of the product itself or the novelty in brand positioning, one should move away from the templates.
Victoria Ax ("VA") interviewed on Saturday, 2 May.
VA : I am designer for 7 years now. I worked 3 years in medicine company.
VA : From childhood I wished to be a game-designer, but could not find proper place to learn it. The most closed to my wish was trying myself in design and not regret now. I found myself in packaging design and I live now only by great opportunety to creat something new.
VA : It's great feeling, when your work real this world, when it's get real and you can touch it. Creation – is some kind of game with beauty and practicality, especially in package design.
VA : I always fight with myself if design is ready or not. And always a problem just to tell myself "enough". If you can't do anything else with design, when you watc and watch on it, then it's a signal to stop.
VA : Once I've made exhibition dedicated to the difference between man and woman, I've openned my mind and soul creating this. That period of time I wished to forget about human needs and focus completely on work.
VA : Music is the part of my creative processes. I listen always what is in my mood and for design now, what emotion it must have.
VA : I like to work alone, you can focus totally only on your thoughts. Sometimes it is better. In the end you finish your work by compliting it step by step, improving it without knowing that somebody can put own thoughts on it which can differ a lot. This can ruin all process.
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