Interview with Zilin Zhou

Zilin Zhou ("ZZ") interviewed on Thursday, 2 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

ZZ : I have been immersed in the field of design for over a 5 years, shaping user experiences and interfaces across various platforms and industries. My journey began with a solid educational foundation in Information Technology with a focus on Human-Centered Design, which equipped me with both the technical skills and the creative mindset required to excel in this field. Throughout my career, I have had the privilege of working with some prominent companies, such as OurAbility, PayPal, contributing to projects that ranged from innovative consumer apps to complex enterprise solutions. My roles have allowed me to lead design teams and collaborate closely with clients to ensure that their visions are brought to life effectively and beautifully. Among the great clients I've worked with, I've managed projects for major tech firms and startups, each offering unique challenges and learning opportunities. These experiences have not only honed my design skills but also enriched my understanding of different market needs and user behaviors. This blend of academic grounding and practical, hands-on experience in leading and executing design projects has profoundly shaped my approach to design and continues to drive my passion for creating intuitive, accessible, and impactful user experiences.

How did you become a designer?

ZZ : My path to becoming a designer was fueled by a strong interest in human-centered design and technology. During my college years, I focused on user experience research and computer science, which provided me with a robust technical foundation and a deep understanding of how users interact with digital products. As I delved deeper into my studies, I developed a fascination with graphic design, drawn to its potential to combine artistry and functionality in a meaningful way. However, my passion truly lies in the integration of the latest technologies with artistic elements to enhance user interaction. This interest led me to specialize in User Experience (UX) design, where I could apply my skills and passions to create intuitive and impactful user interfaces. I am particularly committed to inclusive and accessible design. My goal has always been to create products that are usable by everyone, regardless of their abilities. This commitment stems from a desire to make technology accessible and beneficial to all, ensuring that no one is left behind in our rapidly advancing digital world. This philosophy has guided my career decisions and continues to inspire my work as a UX designer.

What are your priorities, technique and style when designing?

ZZ : When designing products, experiences, or artwork, my process is deeply rooted in a methodical approach that emphasizes three key aspects: understanding the problem, conducting thorough research, and iterative testing. Initially, I focus on grasping the full scope of the problem. This involves not just identifying what the issue is but understanding its context within the user's environment. From there, I delve into extensive research to uncover the 'why' behind user behaviors and needs, which informs the development of more targeted and effective solutions. Testing is another critical component of my design process. Iterative testing allows me to refine ideas based on real user feedback, ensuring that the final product genuinely meets user requirements and enhances their experience. This cyclical process of testing and refining continues until the product achieves the intended goals. A central theme in all my projects is a human-centered focus. I always aim to ensure that the end product enhances usability and accessibility, striving to make technology more approachable and beneficial for all users. In terms of tools and techniques, I heavily rely on digital tools and the latest technology, such as Figma and Adobe XD, to craft and iterate on designs efficiently. While I appreciate the value of physical models, my preference leans towards computer-aided design and renderings for their speed and precision. Each new project begins with a phase of acclimation where I immerse myself in the client's industry and the specific challenges they face. This immersion helps in crafting tailored solutions that not only resolve the immediate design challenges but also propel the client towards their long-term goals. Through a combination of strategic thinking, creative innovation, and technological integration, I approach each project ready to transform insights into actionable, impactful design solutions.

Which emotions do you feel when designing?

ZZ : Designing evokes a strong sense of passion in me, especially when I'm tasked with crafting the best possible solution to a problem. This passion is most palpable during the iterating process of the design cycle. It’s an exhilarating phase where new ideas continuously emerge and evolve, offering creative challenges and opportunities for innovation. This process is not just about refining ideas but also about exploring the possibilities and pushing the boundaries of what can be achieved. The journey of the design, from concept to completion, is what excites me the most. It's a dynamic and fluid process that keeps me deeply engaged and continually learning. The pleasure I derive from designing comes primarily from the act of creation itself—the transformation of an abstract idea into a tangible solution that can positively impact users’ lives. This journey of creation is profoundly fulfilling. There is a unique sense of satisfaction and joy that comes from seeing people use and benefit from my designs. Knowing that my work enhances user experiences and solves real problems makes the challenging aspects of the job worthwhile. Ultimately, designing not only satisfies my creative urges but also instills a deep sense of happiness and accomplishment, as my efforts contribute meaningfully to others’ everyday lives.

What particular aspects of your background shaped you as a designer?

ZZ : My background, though rich in design, is also influenced by a variety of non-design skills and interests that have significantly shaped my approach as a designer. One such interest is cooking, which has surprisingly paralleled and enhanced my design skills. Cooking requires a keen focus on the essential elements of a dish, much like design demands concentration on the core aspects of a project. This has helped me prioritize effectively and maintain clarity in my design objectives, ensuring that every element serves a purpose. Additionally, the art of cooking has taught me patience and the importance of timing—skills that are equally critical in the design process. Just as a dish needs time to develop flavors, a good design needs time to evolve and be refined through iteration and feedback. Cooking has also honed my experimental skills; experimenting with flavors and techniques in the kitchen translates well into experimenting with design elements and solutions, allowing for innovative outcomes. The biggest influence on my work has been the continuous learning from everyday experiences like cooking, which enrich my understanding of process, user experience, and satisfaction—key elements in design. My journey up to now has been an evolving path where each experience, whether directly related to design or not, has contributed to a broader understanding of creating products that are not only functional but also engaging and delightful to the end user. This holistic approach has been pivotal in my development and success as a designer.

What is your growth path? What are your future plans? What is your dream design project?

ZZ : My growth path as a designer is deeply intertwined with my aspiration to be respected and remembered for my contributions to making design universally empowering and accessible. Looking ahead, I aim to continuously evolve and refine my skills to design products that break barriers and ensure usability for all, irrespective of their abilities. My immediate goal is to design an inclusive security experience that can protect millions of people by making safety tools more accessible and easier to use. In the longer term, I plan to further my exploration in the fields of AR and VR to create immersive, inclusive products. These technologies hold incredible potential to transform everyday experiences, making them more engaging and accessible. Additionally, I have a keen interest in developing a lost and found product designed specifically for college students—a concept born from a recognized need that has not yet been addressed due to time and resource constraints. Ultimately, my future in design is focused on pushing the boundaries of what's possible, crafting solutions that empower users and enhance their interaction with technology. I envision a career where my work continues to foster inclusivity and where my designs resonate deeply with users, ensuring that my legacy in the design community is one of innovation, empowerment, and lasting impact.

What are your advices to designers who are at the beginning of their career?

ZZ : For designers at the beginning of their careers, my advice centers on embracing continuous learning and being open to feedback. Stay curious about new trends, technologies, and methodologies to keep your work innovative and relevant. Embrace both positive and negative feedback, using it to refine your designs and thought processes. Focus on building a strong, diverse portfolio to showcase your skills and versatility, which is crucial for opening professional doors. Network effectively by connecting with other designers and attending industry events, which can lead to valuable mentorships and collaborations. Don’t be afraid to experiment with different styles and challenges, as this fosters discovery and personal growth. Additionally, develop essential business skills like project management and communication, which are critical for managing projects and client relationships successfully. Lastly, prioritize self-care and maintain a healthy work-life balance to manage the demands of the design profession effectively. Persistence and passion are vital for a thriving career in this dynamic field.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

ZZ : Achieving success in design involves more than just creativity and skill; it also requires strategic thinking and best practices. Here's some advice for seasoned designers looking to continue their success: always prioritize a user-centric approach by thoroughly understanding user needs and behaviors; continually update your skills to stay relevant as the design industry evolves; foster collaboration to bring new perspectives and enhance creativity, while incorporating feedback from a variety of sources; integrate sustainable practices into your work, responding to increasing demands for environmental consciousness; avoid common pitfalls like rigid adherence to trends or poor communication with clients; document your work and reflect on projects to improve continuously and build a comprehensive portfolio; engage actively in networking to exchange ideas and stay informed about industry developments; and use your position to advocate for the value of good design through public speaking, writing, or mentoring. Balancing creativity with practicality and keeping the user's best interests at heart are crucial for sustaining and enhancing your success in the design field.

What is your day to day look like?

ZZ : My day as a designer is a mix of routine and creative spontaneity, starting early with a dive into the latest design news and trends. This morning ritual of browsing platforms like Dribbble and Behance not only keeps me informed but also sparks inspiration for the day’s tasks. From there, I transition into the core of my daily work, which typically involves refining design concepts, iterating on current projects, and collaborating with team members. Regular check-ins with clients and stakeholders are integral to my schedule, ensuring everyone is aligned and allowing me to make necessary adjustments based on their feedback. I value the brainstorming sessions and team meetings scattered throughout my day; they provide a dynamic break from solo work and fuel my creativity with fresh perspectives. The little things like a perfectly brewed cup of coffee, casual conversations with colleagues, or a brief walk outside are the small joys that punctuate and energize my workday. I also carve out time to sketch freely—these moments of unstructured creativity are vital for keeping my creative juices flowing. I conclude my day by reviewing achievements and organizing tasks for the following day, a practice that helps me end my day with a sense of completion and clarity. This daily blend of disciplined tasks and creative exploration keeps me deeply engaged in my work and continuously growing as a designer.

How do you keep up with latest design trends? To what extent do design trends matter?

ZZ : Keeping up with the latest design trends is essential in my field to ensure that my work remains relevant and innovative. However, I strive to balance these trends with my personal design style and philosophy, creating work that is not only contemporary but also timeless and uniquely reflective of my vision. I regularly engage with influential design websites like Behance and Dribbble, subscribe to design magazines, and actively participate in design communities both online and in person. Attending design conferences and workshops is also crucial for staying informed about emerging trends and techniques. While it's important to be aware of what's current, I prioritize understanding why certain trends catch on and how they can be adapted to meet user needs effectively. My approach is to merge these insights with functionality, ensuring my designs are not just stylish but also practical. This philosophy is consistent whether I'm working on a single product or an entire collection. My ultimate goal is to create designs that resonate with users and stand the test of time. By thoughtfully integrating trend insights and focusing on human-centered design principles, I aim to produce designs that are both innovative and deeply relevant to the target audience.

How do you know if a product or project is well designed? How do you define good design?

ZZ : To determine if a product or project is well-designed, I consider several key aspects that define good design. Foremost is user-centricity; a well-designed product must effectively and efficiently meet user needs, providing an intuitive, accessible, and useful experience. Aesthetics should harmoniously blend with functionality, enhancing rather than overshadowing the user experience. Innovation is crucial, especially when it simplifies complex processes and improves usability. Sustainability also plays a significant role, involving the use of sustainable materials and considerations for product longevity and lifecycle. Consistency across a brand’s products helps build trust and enhances user familiarity. When evaluating design, I specifically look for coherence between a product’s purpose and its execution, ensuring each element is purposeful without unnecessary complexity. Common mistakes to avoid include overcomplication, ignoring user context, neglecting user feedback, and prioritizing aesthetics over functionality. For me, good design is marked by its user-friendliness, aesthetic appeal, purposefulness, sustainability, and innovation—criteria essential for assessing a design’s effectiveness and quality.

How do you decide if your design is ready?

ZZ : Determining when a design is ready involves assessing whether it effectively meets its objectives and user needs. This decision usually comes after rigorous evaluations, user testing, and feedback, all of which help confirm the design's functionality and usability. A design can be considered complete when it resolves the problem it was intended to address, operates seamlessly, and receives positive feedback from users. However, design is inherently iterative, meaning there's almost always room for improvement. The choice to stop refining a design and move on to other projects is influenced by practical factors like deadlines, budget constraints, and the diminishing returns of further changes. While I may not continuously tweak past designs, I view each as a valuable learning opportunity that informs my ongoing practice. Success in a design or project is typically measured by its ability to achieve or exceed its goals, garner positive user feedback, and meet business objectives such as market penetration or user adoption, with specific metrics providing a clear indication of its impact and effectiveness.

What is your biggest design work?

ZZ : One of my most significant design projects is the OurAbility Connect Dashboard Design. This project holds a special place in my portfolio because of its profound impact and the extensive effort involved in its creation. The primary goal of designing this dashboard was to enhance accessibility and empower users with disabilities by providing a robust, user-friendly platform that facilitates seamless connections and interactions within the OurAbility community. The initial aspiration for this project was to break down barriers and create a digital space that was entirely inclusive, promoting greater independence and community engagement among users with diverse abilities. To achieve this, I undertook an intensive design process that involved deep user research, including interviews and usability testing with people from the intended user group. This research informed every aspect of the design, from the user interface to the functionality, ensuring that the dashboard was not only accessible but also intuitive and empowering. I consider this my biggest and best work because of its direct social impact and the technical and creative challenges it presented. Designing for accessibility meant considering a wide range of needs and implementing features that are often overlooked in standard design processes, such as compatibility with screen readers, keyboard navigation proficiency, and customizable user interfaces to accommodate various impairments. The project's key aspects included a clean, easy-to-navigate design, customizable interface options, and robust backend integration to ensure reliability and speed. One of the biggest challenges was ensuring that every design element met stringent accessibility standards without compromising on aesthetics or functionality. Balancing these requirements while maintaining a clear, engaging user experience was both challenging and rewarding. Currently, I am working on a project that involves designing an educational platform for remote learning, which I am particularly excited about. This platform aims to make online education more interactive and accessible to students worldwide, using AI to personalize learning experiences and AR to create immersive learning environments. This project is exciting because of its potential to transform educational experiences and make learning more engaging and accessible for students in various settings.

Who is your favourite designer?

ZZ : My favorite designer is Jony Ive, whose work with Apple has profoundly influenced modern design aesthetics and functionality. His philosophy of minimalism and focus on the user experience resonate deeply with my own design principles. Ive's ability to blend technology and usability in visually appealing products exemplifies great design and has set new industry standards. Among other designers I admire for their exceptional contributions, Dieter Rams stands out for his timeless principles of good design, which have influenced not just product design but a broader understanding of what it means to create with purpose and clarity. His ten principles for good design are foundational to much of today's design philosophy and continue to guide new generations of designers. If given a chance to speak with a deceased designer, I would choose to talk with Ray Eames. Alongside her partner Charles, she revolutionized furniture design and had a significant impact on mid-century modern architecture and design. Her approach to problem-solving and design as a way of life offers timeless insights into creativity and innovation. As for the most iconic designer of all times, it's challenging to choose just one, but in terms of impact, I believe Dieter Rams has created a monumental shift in our understanding of good design. His emphasis on functionality, simplicity, and sustainability are principles that have become increasingly relevant in today’s design landscape. In the realms of architecture and art, I greatly admire architects like Frank Lloyd Wright for his organic architecture philosophy and artists like Isamu Noguchi for his sculptural and landscape designs that blend art and design seamlessly. Each of these figures has left an indelible mark on their respective fields, pushing the boundaries of what design can achieve and how it impacts our daily lives.

Would you tell us a bit about your lifestyle and culture?

ZZ : My lifestyle and culture are deeply interconnected with my design philosophy and how I approach my work. Having been influenced by Asian culture, I find that its principles of balance, harmony, and minimalism often permeate my design projects, guiding me towards solutions that are both functional and aesthetically pleasing. Currently, I am based in Austin, Texas, a city known for its vibrant tech scene and creative energy, which continuously inspires and challenges my design thinking. Here, I am working on product design for PayPal, focusing on enhancing user experience and accessibility, ensuring financial tools are user-friendly and effective for a diverse range of customers. Italy holds a special place in my heart as a source of inspiration. Its rich history, stunning architecture, and design legacy push me to incorporate elements of beauty and history into my work. Whether it's the meticulous attention to detail or the boldness in colors and textures, Italy's influence is often reflected in my design choices. Music also plays a part in my creative processes, sometimes serving as a backdrop that helps focus and other times inspiring the mood or tone of my designs. It’s a versatile tool that complements the dynamic nature of creative work. I believe that good design is essential for the advancement of society as it not only solves functional problems but also enhances the quality of everyday life, making technology and services more accessible and enjoyable. In my own life, design has taught me the value of simplicity and organization. Small changes, like optimizing the layout of my living space or simplifying the user interfaces I interact with daily, have significantly improved my efficiency and reduced stress. These elements of culture, location, and personal habits all contribute to how I view and practice design, ultimately aiming to create solutions that are not just visually appealing but also culturally resonant and profoundly functional.

Would you tell us more about your work culture and business philosophy?

ZZ : My work culture is deeply rooted in collaboration, transparency, and continuous improvement, which guide not only our project approaches but also how we build relationships within our team and with partners. It's important to me to foster an environment where open communication and mutual respect are prioritized, ensuring it's easy for everyone involved to share ideas and feedback. I often work alongside a team because I believe that diverse perspectives not only enhance creativity but also lead to more robust and effective solutions. This collaborative spirit extends to selecting business partners and team members; I look for individuals who not only bring the necessary skills but also share a commitment to innovation and quality. Adaptability, ethical integrity, and a proactive mindset are key traits I value in my collaborators. When hiring or building a team, I prioritize empathy, curiosity, and effective communication skills beyond just technical abilities. These qualities are crucial as they help create a productive and harmonious work environment and enhance our ability to understand and meet user needs. An essential aspect of our corporate culture that stands out is our commitment to user-centric design. This focus shapes our identity and mission, guiding all our projects to ensure that the solutions we develop genuinely benefit the users. Among the core challenges in my profession are keeping pace with rapid technological changes, managing complex user expectations, and consistently delivering innovative yet practical solutions. My responsibilities range from conceptualizing projects and managing client relationships to overseeing the design process and ensuring our final products adhere to our high standards of quality. A good designer, artist, or architect should blend creativity with practicality, exhibit meticulous attention to detail, and possess a robust sense of aesthetics. Critical thinking, adaptability, and strong communication skills are also vital, enabling the transformation of conceptual ideas into successful real-world projects.

What are your philanthropic contributions to society as a designer, artist and architect?

ZZ : As a designer, I am deeply committed to using my skills to positively impact society and give back to the community that has nurtured my career. I regularly engage in pro bono design work, offering my expertise to non-profit organizations and community projects that resonate with my values. This not only aids those in need but also enriches my practice by introducing me to diverse challenges and perspectives. I hold artists, designers, and architects in high regard when they invest their talents in humanitarian projects. Such initiatives are essential, utilizing our unique skills to address societal issues, from enhancing public spaces to designing affordable housing. This underscores the important role that creative professions can play in fostering positive societal change. What I value most about good design is its ability to solve problems in an elegant and efficient manner, enhancing everyday life and making quality design accessible to everyone. To support young designers, I actively participate in design events and conferences, where I can share knowledge, spur innovation, and offer mentorship. In my own practice, I prioritize creating opportunities for other designers, artists, and architects. I encourage their growth by involving them in a variety of projects, offering training, and nurturing an environment that champions continuous learning and community involvement. This approach not only aids their professional development but also injects fresh ideas and new energy into our collective work, enriching our creative output and impact.

What positive experiences you had when you attend the A’ Design Award?

ZZ : Attending the A’ Design Award was an incredibly enriching experience that significantly impacted my career and professional development. One of the primary benefits of participating in such prestigious design awards is the exposure it provides on an international platform. This exposure significantly broadened my professional network, connecting me with talented designers and industry leaders whose insights and opportunities have proven invaluable. Another major advantage is the detailed feedback from a diverse panel of experts. This feedback is essential for any designer aiming to refine their approach and enhance their skills, helping to pinpoint areas for improvement that might not be obvious from an internal perspective. Furthermore, participating in design awards like the A’ Design Award offers critical recognition, which is crucial in the competitive field of design. Being nominated or winning is a strong endorsement of one’s creativity and skills, increasing credibility and attracting new clients and projects. Design awards and competitions play a vital role in the design community; they encourage designers to push the boundaries of innovation and maintain high standards of quality. They also keep the community abreast of emerging trends and set benchmarks for creativity and excellence. Being named Designer of the Day was an extraordinary honor that instilled a deep sense of pride and validation in my work. This recognition not only boosted my confidence but also motivated me to continue exploring and innovating in my designs. The accolade has opened new doors for collaborations and projects, enriching my career path and offering fresh opportunities for growth and impact.

Zilin Zhou Profile