Interview with Kazuo Fukushima

Kazuo Fukushima ("KF") interviewed on Saturday, 29 June.

Could you please tell us about your experience as a designer, artist, architect or creator?

KF : I am Kazuo Fukushima, a Japanese graphic designer based in Shanghai. I currently run my own company, Shanghai FUDesign Co., Ltd. With over 15 years of experience in the design industry, I have worked with numerous clients, focusing particularly on incorporating traditional Japanese aesthetics into my designs.

How did you become a designer?

KF : My interest in design began in my childhood. I always loved drawing, which naturally led me to pursue a career in design. I studied design in university and gained experience working at several design studios. I have been greatly influenced by Japanese design masters such as Isamu Noguchi, Kaoru Kasai, and Nagi Noda.

What are your priorities, technique and style when designing?

KF : In my design process, I prioritize simplicity, functionality, and visual beauty. My designs are characterized by a minimalist style, utilizing both digital tools and handcrafting techniques. When starting a new project, I focus on establishing a solid concept, which then guides the development of the design.

Which emotions do you feel when designing?

KF : I always feel excitement and joy when designing. The initial brainstorming phase is particularly thrilling, as I enjoy coming up with new concepts. The sense of accomplishment when the final product is completed is also very fulfilling.

What particular aspects of your background shaped you as a designer?

KF : Traditional Japanese culture and aesthetics have greatly influenced my design work. Additionally, exposure to different cultures and diverse projects has been invaluable. Non-design skills such as communication and project management have also significantly contributed to my success as a designer.

What is your growth path? What are your future plans? What is your dream design project?

KF : In the future, I plan to expand my design studio and take on more international projects. I am also interested in projects that combine traditional Japanese craftsmanship with contemporary design. My dream is to work on projects that seamlessly blend these elements.

What are your advices to designers who are at the beginning of their career?

KF : For young designers, I recommend gaining as much experience as possible to find your own style. It is important to continuously challenge yourself and not be afraid of failure. I have gone through many trials and errors to establish my identity.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

KF : To be successful, it is crucial to have a clear vision and pursue it diligently. While staying aware of the latest trends, it is equally important to maintain your uniqueness. Learning from other designers' works while honing your own style is key to success.

What is your day to day look like?

KF : My day starts with checking design news. I use the morning to brainstorm new ideas and sketch. I then have meetings with clients and manage ongoing projects. Finding small joys in daily routines helps maintain my creative motivation.

How do you keep up with latest design trends? To what extent do design trends matter?

KF : I always keep an eye on the latest design trends, but I make sure not to lose my own style. Trends are useful for reference, but it is important to have a unique perspective. I often get inspiration from design magazines, exhibitions, and other designers' works.

How do you know if a product or project is well designed? How do you define good design?

KF : Good design for me is defined by its simplicity, functionality, and emotional resonance. A well-designed product or project should solve a problem effectively and be aesthetically pleasing. It should evoke a sense of harmony and balance. One particular thing I look for is whether the design feels intuitive and natural. Common mistakes to avoid include overcomplicating the design and ignoring the user experience. The main criteria for judging a design include usability, aesthetics, and the ability to communicate its intended message clearly.

How do you decide if your design is ready?

KF : I decide a design is ready when it meets all the initial objectives and feels complete in its purpose and form. While it's true that designs can always be improved, there comes a point where further changes might detract from the original vision. I usually consider a design ready when it no longer requires significant iterations and aligns well with the client's needs and my own standards. This moment is often marked by a sense of satisfaction and confidence in the design's effectiveness.

What is your biggest design work?

KF : One of my biggest design works is the branding project for a prominent Japanese fishing tackle company. This project was special because it allowed me to merge traditional Japanese elements with modern design principles. The initial aspiration was to create a brand identity that honored the company's heritage while appealing to a contemporary audience. The key aspects included a minimalist logo, a cohesive color palette, and a set of visual guidelines that ensured consistency across all mediums. This project was particularly challenging due to its scale and the need to balance tradition with innovation, but it also brought immense satisfaction.

Who is your favourite designer?

KF : My favorite designers are Isamu Noguchi, Kaoru Kasai, and Nagi Noda. These designers are cool because they seamlessly blend simplicity and creativity in their work. If I had the chance to talk with a single dead designer, it would be Isamu Noguchi. His ability to create designs that are both functional and deeply artistic has had a profound impact on my understanding of good design. Among all times, I consider Noguchi the most iconic designer, as he revolutionized how we perceive the relationship between art and utility.

Would you tell us a bit about your lifestyle and culture?

KF : Living in Shanghai, I draw inspiration from its vibrant blend of cultures and modernity. My favorite city is Tokyo, where the fusion of tradition and innovation never ceases to inspire me. Music is an integral part of my creative process, often helping me find the rhythm and flow in my designs. Japanese culture, with its emphasis on minimalism and attention to detail, deeply influences my projects. Good design, in my view, is essential for societal advancement as it enhances our everyday lives, making them more efficient and aesthetically pleasing.

Would you tell us more about your work culture and business philosophy?

KF : Working at my company is a collaborative and dynamic experience. I work closely with partners who share my passion for design and my commitment to excellence. When selecting business partners, I look for creativity, reliability, and a shared vision. My work culture emphasizes open communication, continuous learning, and mutual respect. The core challenges of my profession include staying ahead of design trends while maintaining a unique style. Key characteristics for a good designer include creativity, adaptability, and a keen eye for detail.

What are your philanthropic contributions to society as a designer, artist and architect?

KF : As a designer, I believe in the importance of giving back to the community that has supported me throughout my career. I regularly engage in pro bono design work for non-profit organizations and community projects that align with my values. For example, I have designed promotional materials for local cultural events and created branding for charitable initiatives. I firmly believe that artists, designers, and architects have a unique ability to influence and improve society through their work. Involving ourselves in humanitarian projects allows us to use our skills for the greater good, fostering a sense of community and making a tangible difference in people's lives. Good design, for me, is about creating solutions that are not only aesthetically pleasing but also functional and accessible to all.

What positive experiences you had when you attend the A’ Design Award?

KF : Participating in the A’ Design Award has been an incredibly rewarding experience. One of the main benefits of entering design competitions is the exposure it provides. It offers an excellent platform to showcase your work to a global audience, which can lead to new opportunities and collaborations. Another significant benefit is the feedback from industry experts. The critique and insights from seasoned professionals can help refine your skills and approach to design. It also fosters a sense of community among designers, providing a space to network and share ideas. Finally, winning or being shortlisted for an award adds credibility to your work and can significantly boost your professional profile. It’s an acknowledgment of your hard work and creativity, which can be a great motivator. Design competitions are important because they push designers to innovate and excel. They challenge us to think outside the box and continuously improve our craft. Being named Designer of the Day is an honor that validates my efforts and inspires me to keep striving for excellence in my work.

Kazuo Fukushima Profile