Interview with Sherry Kuo

Sherry Kuo ("SK") interviewed on Sunday, 29 October.

Could you please tell us about your experience as a designer, artist, architect or creator?

SK : Hi, my name is Sherry, and I am the co-founder and lead designer at andKuo. I've been working as a graphic designer for over 10 years, and I am extremely lucky to be able to pursue my passion for design in my career. I’ve worked with great people from Google, Nike, Instagram, Verizon, CVS Health, Condé Nast, Uber, Chez Mikki, Katsuno Japan and others. 2020 was a year of both challenges and positive changes. Alongside my sister, we started our own studio andKuo, we’ve been working on projects on art directions for visual solutions, and collaborating with other talented individuals around the world to create meaningful work.

How did you become a designer?

SK : I drew a lot as a kid, so that was part of my identity from a young age. My dad, who was an architect, encouraged me because he was also interested in drawing and painting. I remember hovering around his desk, watching him draw perfect lines and squares for architectural designs while I sketched lines and circles. Years later, when I moved to New York, I initially studied illustration, but as I discovered graphic design, I found it to be just as wonderful. I still love to draw because it was my entry point into the world of design.

What are your priorities, technique and style when designing?

SK : I think there are always graphic elements and typography involved and I enjoy adding a touch of personality and attitude into the work.

Which emotions do you feel when designing?

SK : Free but cautious.

What are your advices to designers who are at the beginning of their career?

SK : Work hard and play hard. Go out and participate in a show, play, or exhibition that interests you. Spend time with non-designer friends; they can be a source of inspiration and help you see things in a different way. You might be surprised!

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

SK : Show up for the challenges, if there’s a will, there is a way.

What is your day to day look like?

SK : I begin my day with a cup of freshly squeezed lemon water and 20 minutes of yoga to fully awaken myself. Then, I dive into my routine work, which primarily involves switching between meetings, presentations, and design tasks. I like to use the Pomodoro method to ensure I take breaks in between and maintain work efficiency. If my workday ends early, I often go for a 4-mile run before dinner. It may be a packed schedule, but it helps me find a balance and comfort in my daily routine.

How do you keep up with latest design trends? To what extent do design trends matter?

SK : Keep learning.

How do you know if a product or project is well designed? How do you define good design?

SK : That’s an excellent question and it's something that I've been asking myself all the time. I’d like to think whether I enjoy the thinking and making process or not, as well as if the design brings joy to the people and creates a memorable experience.

What is your biggest design work?

SK : It was the Times Square takeover campaign for the United States Women's National Soccer Team (USWNT) by Nike, aimed at sending off the team for their 4th World Cup Championship in 2019. I was responsible for defining the key visuals and creating cohesive design systems for more than 20 screens. Additionally, I oversaw the campaign's art direction for the storyboards, which content studios used to create the final video sequences. The event was a tremendous success, drawing a large crowd in Times Square who gathered to cheer on the team. I'm grateful for the experience.

Who is your favourite designer?

SK : Paul Sahre & Carin Goldberg

Would you tell us a bit about your lifestyle and culture?

SK : Absolutely, I believe it's about honesty. We value fulfilling people's needs while also prioritizing their feelings and reactions. I think empathy and consideration for others are critical to good design, and this approach emphasizes these values greatly.

Would you tell us more about your work culture and business philosophy?

SK : I believe that design is about communicating emotions through visual elements and creating unique experiences. I am always curious about my surroundings and I see my work as a way of reacting and creating. I take situations that are not of my own making and make them my own.

What positive experiences you had when you attend the A’ Design Award?

SK : We are honored to have received recognition and won an international award which reinforces our belief in our ability to continue doing great work. It’s an amazing journey, thanks for having us.

Sherry Kuo Profile