Interview with Stéphanie Branco

Stéphanie Branco ("SB") interviewed on Saturday, 25 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

SB : I hold a degree in architecture and a postgraduate degree in sustainable architecture. Additionally, I have a technological specialization in footwear design have completed multiple training courses in handmade footwear and leather goods manufacturing. Throughout my 15 years in architecture, I had the privilege to collaborate with renowned architects like Dominique Perrault and Christian de Portzamparc. Transitioning into the footwear sector, I served as the production manager for the esteemed Portuguese footwear brand, Guava. Additionally, I contributed to Marques Almeida, a London-based brand, in various roles.

How did you become a designer?

SB : Since childhood, I've harbored a passion for drawing and a natural flair for creativity. Despite this inclination, I pursued secondary education in the Literature field and later enrolled in Law School. It became evident to me quite quickly that I didn't resonate with that world, prompting me to take entrance exams for the Faculty of Architecture. Despite lacking formal drawing training due to my background, my naively sketched designs and aesthetic nonchalance captivated my teachers. The first year of architecture proved to be a revelation, particularly due to the poetry and sensitivity required to conceptualize my buildings. I was enamored with the necessity of drawing inspiration from various disciplines and artistic forms, an intrinsic aspect of architectural practice. While I can't pinpoint exactly what sparked my interest in this field, I come from a lineage of artisans—a great-grandfather who was a shoemaker, grandparents, mother, and aunt who were seamstresses, and a father with a knack for craftsmanship. I believe this familial background has significantly influenced my artistic professional choices, as it's ingrained in my DNA.

What are your priorities, technique and style when designing?

SB : In my design philosophy, I prioritize simplicity and purpose above all else. In a world overrun by mass production and consumerism, I advocate for thoughtful and intentional design. Instead of contributing to the clutter, I aim to craft objects with meticulous care and a clear purpose, always keeping the customer's needs and desires in mind. This is why I gravitate towards creating limited editions for individuals, allowing me to tailor each piece to their specific requirements and preferences. By emphasizing quality over quantity, I hope to inspire a shift towards mindful consumption—a mindset where we value fewer, but higher-quality possessions that endure over time. In doing so, we not only reduce our environmental impact but also cultivate a deeper appreciation for the items we choose to surround ourselves with. Ultimately, my goal is to design objects that bring joy, serve a meaningful purpose, and withstand the test of time—a philosophy grounded in the belief that less can indeed be more, and that true satisfaction comes from owning possessions of enduring quality and value. My design process is fluid and adaptable, devoid of rigid rules or structures. It typically begins with a concept or theme that piques my interest—an idea that I'm passionate about exploring. Armed with this inspiration, I set to work, sketching out initial concepts in a notebook. I find that stepping away from these sketches for a few days allows me to return with fresh eyes, enabling me to refine and evolve my ideas further. The next stage of my process involves transitioning from 2D sketches to 3D modeling. This serves as both a research tool and a means of bringing my ideas to life in a tangible form. Through iterative experimentation and refinement, I meticulously sculpt and refine my designs in the digital realm, honing in on the details that will ultimately define the final product. Once satisfied with the digital prototype, I proceed to extract a 2D mold, which serves as a blueprint for crafting physical models. Beginning with cardboard, I construct a rudimentary prototype to test the overall form and structure. This hands-on approach allows me to assess the design's feasibility and make any necessary adjustments before progressing to the final stage: crafting a prototype in leather. By embracing this iterative and hands-on approach, I am able to navigate the complexities of the design process with precision and creativity, ultimately bringing my vision to life in the form of tangible, meticulously crafted prototypes. By prioritizing professionals who embody these qualities—passion, work ethic, and adaptability—companies can harness the full potential of design as a strategic asset, driving growth, differentiation, and long-term success in an increasingly competitive marketplace.

Which emotions do you feel when designing?

SB : As an artist or designer, moments of panic and self-doubt are par for the course. Yet, the sight of people engaging with my creations fills me with immense joy and fulfillment, reaffirming my purpose. As I prepare to unveil a new product, I'm enveloped in a whirlwind of emotions—curiosity, anticipation, and excitement. Each reveal feels like setting out on an unknown journey, with the destination unveiled through others' reactions. It's a thrilling experience, ripe with the potential for positive reception and the spark of further innovation. These emotions propel my creativity forward, urging me to continuously push boundaries in my design pursuits. While I don't have a designated moment for creativity, I often find inspiration flowing more freely after returning from events like Milan Design Week. However, creativity knows no bounds and can strike unexpectedly—from a film, a sculpture, or even a craft technique. The key is to remain open and receptive, allowing my mind the freedom to wander and my projects the space to evolve naturally.

What particular aspects of your background shaped you as a designer?

SB : As a designer, several aspects of my background have significantly shaped my approach and perspective. Firstly, my degree in architecture instilled in me a deep appreciation for form, function, and spatial dynamics, which I often draw upon in my design process. Additionally, my postgraduate studies in sustainable architecture fostered a strong commitment to environmental consciousness and ethical design practices. In terms of valuable non-design skills, effective communication is paramount. Whether it's articulating ideas to clients or collaborating with team members, the ability to convey concepts clearly and persuasively is indispensable. Furthermore, project management skills are essential for orchestrating the various stages of design projects, ensuring timelines are met and resources are utilized efficiently. Additionally, adaptability and resilience are crucial traits for navigating the ever-evolving landscape of design, enabling me to pivot and innovate in response to changing circumstances. These non-design skills have played a pivotal role in my success as a designer. Effective communication has facilitated fruitful collaborations and fostered strong client relationships, while project management skills have enabled me to execute projects with precision and efficiency. Adaptability and resilience have empowered me to overcome challenges and embrace opportunities for growth, ultimately propelling my design practice forward. As for influences on my design work, I draw inspiration from a myriad of sources, including architecture, art, nature, and everyday life. However, one of the most significant influences has been the rich tradition of craftsmanship and artisanal techniques passed down through generations in my family. This heritage instilled in me a deep respect for craftsmanship and a commitment to quality and attention to detail in my own work. My design journey has been a dynamic and enriching experience, marked by continuous learning and evolution. From my early studies in architecture to my foray into footwear design and leather craftsmanship, each phase has contributed to my growth as a designer. Along the way, I've been fortunate to collaborate with talented individuals and work on diverse projects that have broadened my perspective and honed my skills. Looking ahead, I'm excited to continue pushing boundaries, exploring new creative avenues, and making meaningful contributions to the world of design.

What is your growth path? What are your future plans? What is your dream design project?

SB : My journey as a designer has been marked by continuous evolution and personal growth, both in terms of my skills and my design philosophy. Starting with a foundation in architecture, I gradually expanded my expertise to include footwear design and leather craftsmanship, blending traditional techniques with contemporary aesthetics. This path has not only honed my technical abilities but also deepened my appreciation for sustainability and craftsmanship. In the future, I aspire to be a designer known for creating timeless, sustainable products that blend functionality with artistic expression. I want to be remembered for my commitment to quality, my respect for traditional techniques, and my ability to innovate within these frameworks. My goal is to leave a legacy of designs that are not only beautiful and functional but also environmentally conscious and crafted to last for generations. Looking ahead, I am particularly excited about integrating more digital technologies into my design process. Recently, I was selected to participate in the Worth Partnership Program, where I will be developing a product that leverages digital technologies and innovative materials. This project represents a significant departure from my previous work and offers an exciting opportunity to explore new creative possibilities. I have several projects in mind that I have not yet had the time or resources to pursue. One such idea is to create a series of modular, multifunctional furniture pieces that can be easily adapted to different living spaces and needs. This project would combine my background in architecture with my passion for functional design and sustainability. Additionally, I am interested in exploring more collaborative projects with other designers and artists, as I believe that interdisciplinary collaboration can lead to truly groundbreaking work. In terms of my design business, I plan to continue growing my brand by expanding my product range and reaching new markets. I aim to offer more workshops to teach traditional leatherworking techniques, preserving these skills for future generations. I also want to increase my involvement in community-based projects, using design as a tool for social impact. Ultimately, I want to be remembered as a designer who not only created beautiful and functional objects but also contributed to a more sustainable and thoughtful approach to design. My vision is to inspire others to value quality over quantity, to appreciate the art of craftsmanship, and to embrace a more conscious way of consuming and creating.

What are your advices to designers who are at the beginning of their career?

SB : One key piece of advice I want to give young designers is to embrace persistence and resilience. The journey of a designer is filled with challenges and moments of self-doubt. There will be times when your ideas don't work out, when you face criticism, or when you feel overwhelmed by the speed and demands of the industry. It's essential to view these obstacles as opportunities for growth rather than setbacks. When I started, I faced numerous challenges, from mastering new techniques to managing the business side of my design practice. One significant hurdle was balancing creativity with practicality—ensuring that my designs were not only innovative but also functional and sustainable. Overcoming these challenges required patience, continuous learning, and a willingness to adapt. My growth as a designer has been fueled by a combination of formal education, hands-on experience, and continuous self-improvement. I regularly participate in design events, engage with the design community, and explore new technologies and methodologies. By staying curious and committed to learning, I’ve been able to expand my expertise and adapt to the ever-evolving design landscape. In conclusion, becoming a successful designer requires a blend of passion, perseverance, and continuous learning. By staying true to your vision, embracing challenges, and prioritizing quality and sustainability, you can build a fulfilling and impactful design career.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

SB : I prefer not to offer advice to fellow designers because everyone's journey in the field is unique, driven by their own sensitivities, paths, and objectives. Instead, I'll share insights into my own approach to design in my daily life. I believe that design is a dynamic and ever-evolving domain, making it crucial to remain abreast of the latest trends, technologies, and methodologies. Creativity lies at the core of design, so I make a conscious effort to nurture my creative instincts and foster a culture of innovation. In a world flooded with mass-produced goods and superficial design, I place a strong emphasis on prioritizing quality and integrity in my work. I aim for excellence in craftsmanship, meticulous attention to detail, and adherence to ethical design principles. Design is inherently collaborative, which is why I strive to cultivate meaningful relationships with clients, collaborators, and colleagues. I seek out partnerships with those who share my vision and values, leveraging our collective strengths to create opportunities for mutual growth and advancement. Above all, I endeavor to stay true to my unique voice, vision, and values. By remaining authentic to myself, I believe I can create work that resonates deeply and authentically with others.

What is your day to day look like?

SB : My day always begins with a cup of black coffee. This quiet moment is crucial for gathering my thoughts and setting a positive tone for the day. Following coffee, I engage in a short meditation session and some yoga stretches. This helps clear my mind and prepare me physically and mentally for the day ahead. The first professional task of the day is checking and responding to urgent emails. This includes communication with clients, suppliers, and collaborators, as well as addressing any pressing issues that have arisen. I then review any new orders and interact with customers to ensure their needs and expectations are being met. The bulk of my day is spent in the studio, where I focus on developing and producing leather products. This is where I feel most in my element, particularly when I'm engaged in the hands-on work of crafting and sewing by hand. One of my favorite parts of the day is working on prototypes. This is when ideas start to take tangible form, and I can see the results of my creativity and craftsmanship. Throughout the day, small pleasures like a cup of tea or petting the two studio cats provide moments of relaxation and joy. These breaks help me stay balanced and motivated. As the day winds down, I prepare for the next day by organizing my tasks and setting priorities. This often involves planning out the week's schedule and making sure all necessary materials and tools are ready. I typically end the day with another brief meditation session, reflecting on the day's achievements and areas for improvement. The best part of a typical business day is when I get into a flow state while designing or crafting. These moments of deep focus and creativity are incredibly fulfilling. Receiving positive feedback from customers who are delighted with their products always makes me happy. It reinforces the purpose behind my work and drives me to continue creating high-quality designs. I make it a point to stay informed about the latest trends and innovations in design. This often involves reading design news, researching new techniques, and exploring different materials. Whenever possible, I incorporate travel into my routine, especially after major design events like Milan Design Week. These experiences rejuvenate my creativity and provide fresh inspiration. By maintaining a balanced routine that blends creativity, hands-on work, and personal well-being, I ensure that each day is productive and fulfilling. This approach not only helps me manage my business effectively but also keeps my passion for design alive and thriving.

How do you keep up with latest design trends? To what extent do design trends matter?

SB : As a designer, I believe in striking a balance between staying informed about the latest design trends and maintaining my own unique style. While it's essential to be aware of current trends to understand the broader design landscape, I prioritize creating timeless and meaningful designs that reflect my personal vision and values. My design style is characterized by minimalism, geometric shapes, and a focus on functionality. These elements have been deeply influenced by my background in architecture and my personal design journey. I believe in creating objects that are not only beautiful but also practical and durable. Inspiration can come from a multitude of places, and I make it a point to stay open to new ideas:Art and Architecture: Visiting museums, galleries, and iconic architectural sites often sparks new ideas and perspectives;Travel: Experiencing different cultures and environments broadens my creative horizons and introduces me to new materials and techniques; Everyday Life: Simple, everyday experiences and observations can lead to innovative design solutions. Ultimately, while trends can provide valuable insights and inspiration, my primary focus is on creating designs that are meaningful, sustainable, and enduring. I want my work to stand the test of time, both in terms of aesthetics and functionality. By blending current trends with my own distinctive style, I aim to produce designs that are not only relevant today but also cherished for years to come.

How do you know if a product or project is well designed? How do you define good design?

SB : Answering this question poses a significant challenge. I hold the belief that every individual brings their unique background and sensibilities to their perception of design. What one person finds captivating, another might not. Therefore, my initial consideration centers around my own reaction: do I personally resonate with the design? Does it evoke any emotions or stir something within me when I encounter it? I prioritize this emotional response as a critical factor in evaluating a design's merit. However, beyond my own subjective assessment, I also consider several other key factors: Functionality: A design must serve its intended purpose effectively. If it doesn't work well or fulfill the user's needs, it's not a good design, no matter how aesthetically pleasing it may be. Innovation: I look for originality and creativity. A successful design should offer something new or a fresh perspective that sets it apart from existing solutions. Impact on Others: I consider how the design will affect its users and the broader community. Will it improve people's lives, solve a problem, or bring joy? A design's potential to make a positive difference is crucial. Ultimately, a successful design should strike a balance between personal appeal and broader significance. It should resonate emotionally, perform its function well, introduce innovative ideas, and positively impact its users. This holistic approach ensures that a design is not only personally compelling but also meaningful and valuable to others.

How do you decide if your design is ready?

SB : Intuition and instinct play a role in the decision-making process. There's a sense of "rightness" that accompanies a design that feels complete, cohesive, and aligned with my vision. Trusting this gut feeling, while also considering the aforementioned factors, helps me determine when a design is ready to be shared with the world. Practical constraints such as time, budget, and resources often play a role in determining when a design is ready. While striving for perfection is admirable, there comes a point where further iterations may yield diminishing returns. In such cases, I weigh the benefits of additional refinement against the costs and constraints, and make an informed decision about when to finalize the design. Throughout the design process, I seek feedback from colleagues, mentors, and potential users. Their input helps me identify areas for improvement and refine the design further. When feedback becomes minimal or repetitive, and the design consistently receives positive responses, it's a sign that it's nearing completion.

What is your biggest design work?

SB : One of the projects that I consider to be my biggest design work is the "SwitchBag" nomadic backpack, which I showcased at Milan Design Week. This project holds a special place in my heart due to the extensive time and effort I invested in its creation, as well as the innovative design solutions it embodies. The initial inspiration for the SwitchBag stemmed from a personal desire to address the challenges of modern-day urban living, where individuals often juggle multiple roles and responsibilities throughout the day. I wanted to design a versatile backpack that seamlessly adapts to various contexts and needs, offering both functionality and style. o bring this vision to life, I embarked on an extensive design process that involved thorough research, conceptualization, prototyping, and iterative refinement.The result was a modular and customizable bag that could be effortlessly transformed to suit different activities and occasions, from commuting to work to outdoor adventures. What sets the SwitchBag apart as my biggest and best work is its ability to seamlessly blend form and function, innovation and practicality. The bag's modular design, high-quality materials, and attention to detail make it not only a versatile accessory but also a statement piece that embodies my design philosophy. As for current projects, I'm excited about exploring new avenues in sustainable design and digital fabrication. I'm particularly intrigued by the intersection of technology and craftsmanship, and how emerging tools and techniques can push the boundaries of traditional design practices. Stay tuned for some exciting developments on the horizon!

Who is your favourite designer?

SB : Pierre Cardin's furniture stands out to me for its seamless blend of futuristic design, artistic expression, and practical innovation. Each piece embodies a unique aesthetic that captures the essence of modernity while remaining functional and practical. Similarly, the works of Ettore Sottsass, an architect and designer, resonate with me for their defiance of traditional design norms. Sottsass's creations are characterized by bold patterns, vibrant colors, and eclectic materials, challenging conventional design conventions and making a bold statement in the world of design. Le Corbusier is another iconic figure in the world of design whom I greatly admire. His pioneering work in modern architecture and urban planning has left an indelible mark on the field, shaping the way we think about space, form, and function. Le Corbusier's emphasis on functionality, geometric simplicity, and the integration of design with its surrounding environment continues to inspire designers and architects around the world.

Would you tell us a bit about your lifestyle and culture?

SB : My lifestyle and cultural background play significant roles in shaping my design approach and inspirations. I draw influence from the vibrant cities I've lived in and visited, each offering its unique blend of architecture, art, and culture. Lisbon, with its rich history and artistic community, holds a special place in my heart, providing a constant wellspring of inspiration. My cultural heritage undoubtedly informs my design projects, as I draw upon traditional craftsmanship and contemporary influences to create innovative and meaningful designs. The colors, textures, and patterns of my culture find their way into my creations, adding depth and richness to each piece. Currently, I am based in Lisbon, Portugal, working on several exciting projects that blend my architectural background with my passion for craftsmanship and design. From bespoke leather goods to architectural installations, I am constantly exploring new avenues for creative expression. I believe that good design is essential for the advancement of society as it has the power to improve lives, foster creativity, and inspire change. In my own life, design has led me to embrace sustainability, simplicity, and mindfulness. By introducing small but positively incremental changes to my lifestyle, such as reducing waste, embracing minimalism, and supporting local artisans, I strive to align my personal values with my design ethos, contributing to a more sustainable and fulfilling way of living.

Would you tell us more about your work culture and business philosophy?

SB : My work culture and business philosophy are rooted in collaboration, creativity, and craftsmanship. While I primarily work independently, I also collaborate with partners and artisans who share my passion for design and craftsmanship. Communication, mutual respect, and a shared vision are essential components of my working relationships, ensuring that projects are executed seamlessly and to the highest standards. When selecting business partners or collaborators, I look for individuals or organizations that align with my values, ethos, and commitment to quality. Trust, reliability, and a shared dedication to excellence are paramount, fostering a productive and fulfilling working environment. Core to my work and corporate culture is a commitment to sustainability, ethical practices, and social responsibility. I strive to minimize environmental impact, support local communities and artisans, and uphold ethical standards throughout the design and production process. The core challenges of my profession include balancing creativity with practicality, navigating the complexities of the design process, and staying abreast of evolving trends and technologies. As a designer, my responsibilities encompass conceptualization, prototyping, production oversight, and client collaboration, among others. Key characteristics and personal traits that contribute to success in design include creativity, problem-solving skills, attention to detail, adaptability, and a passion for innovation. Effective communication, collaboration, and a commitment to lifelong learning are also essential qualities for designers, artists, and architects striving for excellence in their field.

What are your philanthropic contributions to society as a designer, artist and architect?

SB : I am committed to supporting the next generation of designers, artists, and architects by providing mentorship, guidance, and educational opportunities. This may include participating in design events, conferences, and workshops to share insights and expertise, as well as offering internships or apprenticeships to aspiring professionals. I prioritize environmental sustainability in my design practice by incorporating eco-friendly materials, minimizing waste, and promoting sustainable practices. By designing with sustainability in mind, I aim to minimize my ecological footprint and contribute to the preservation of the environment for future generations.

What positive experiences you had when you attend the A’ Design Award?

SB : Winning an award at the A’ Design Award ceremony provided validation for my work and reinforced my confidence as a designer. Being acknowledged by a prestigious organization like A’ Design boosted my credibility within the design community and enhanced my professional reputation. Participating in the A’ Design Award not only increased the visibility of my work but also helped me reach a wider audience. Winning an award garnered attention from design enthusiasts, media outlets, and potential clients, providing valuable exposure for my brand and portfolio. The A’ Design Award offered valuable networking opportunities, allowing me to connect with fellow designers, industry professionals, and potential collaborators. Building relationships with like-minded individuals and establishing contacts within the design world can lead to future collaborations, partnerships, and career opportunities.

Stéphanie Branco Profile